About
With over 25 years of experience in marketing, I am a senior executive and entrepreneur…
Articles by Kristin
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Forget Business to Business – its Business to Human when it Comes to Marketing
Forget Business to Business – its Business to Human when it Comes to Marketing
By Kristin Russel
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Selling my company... an entrepreneurial journey
Selling my company... an entrepreneurial journey
By Kristin Russel
Contributions
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What are the most common Thought Leadership pitfalls in the digital health industry?
At the end of the day, it boils down to people engaging with your digital content. Whether it's a blog, an email, or a digital health app, if the content doesn't resonate with the human reader, it falls short. We all appreciate material that feels unique and aligns with who we are as individuals. Personalizing the content to cater to the target audience guarantees both differentiation and originality. And yeah... easier said than done!!!
Activity
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Yesterday, I had the privilege of volunteering alongside my symplr colleagues at Gladiola Elementary School in Grand Rapids. We spent the day…
Yesterday, I had the privilege of volunteering alongside my symplr colleagues at Gladiola Elementary School in Grand Rapids. We spent the day…
Liked by Kristin Russel
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Happy National Golf Month! Shoutout to our symplr partners Sepp Straka and Russell Henley, top golfers who personify hard work and determination…
Happy National Golf Month! Shoutout to our symplr partners Sepp Straka and Russell Henley, top golfers who personify hard work and determination…
Shared by Kristin Russel
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Excellent piece by symplr president, Nicole Rogas on low ego #leadership. Successful leaders check their egos at the door and lead with humility…
Excellent piece by symplr president, Nicole Rogas on low ego #leadership. Successful leaders check their egos at the door and lead with humility…
Shared by Kristin Russel
Experience
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Education
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Licenses & Certifications
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Fellow of the American College of Health Data Management
American College of Health Data Management
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Publications
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Enabling predictive healthcare analytics through better workflows
Health Management Technology
See publicationThe shift to value-based care and the establishment of machine learning in support of data analysis is transforming healthcare. We may only be at the start of this journey, but a foundation is being set for predictive healthcare analytics in health systems that will allow physicians and care teams, hospitals, and health plans to mine diverse sets of data to identify patterns in support of advancing improved medical decisions.
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Interoperability in its truest form
For the Record
See publicationInteroperability is arguably one of the hottest buzzwords in health care. Federal rules have made exchanging information between separate HIT systems vital to any hospital’s success—particularly larger health systems with various points of care. As providers shop for HIT solutions, it’s in their best interest to partner with vendors that can offer truly interoperable solutions and ongoing support that will benefit the entire facility.
Honors & Awards
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PR Daily’s Top Women in Marketing
PR Daily
PR Daily’s Top Women in Marketing recognizes the trailblazing achievements of the women who have raised the bar for the rest of the marketing world, developing high-performance, relentlessly creative work across advertising and marketing.
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The 101 Top B2B Marketing Influencers of 2022
CMO Huddles
The Top 101 B2B Marketers of 2022
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110 Women in Medtech to Know
Becker's Hospital Review
Selected by Becker's Hospital Review as one of the 110 women executives and leaders in MedTech to know.
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W3 Award
Academy of Interactive and Visual Arts
Leading the Transcend Insights Marketing team, the website is a critical component of how we tell our marketing story. Transcend Insights is very pleased to announce that the company website has been awarded a silver W³ Award in the healthcare services website category by the Academy of Interactive and Visual Arts! The W³ Awards honors creative excellence on the web and recognizes the people behind award-winning websites, marketing programs, social content, mobile site/apps and online videos.
Languages
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French
Professional working proficiency
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Dutch
Limited working proficiency
Recommendations received
8 people have recommended Kristin
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I hope all the parents out there had a good #NationalParentsDay yesterday. As a working mom myself, I want to extend a special kudos to #WorkingMoms…
I hope all the parents out there had a good #NationalParentsDay yesterday. As a working mom myself, I want to extend a special kudos to #WorkingMoms…
Shared by Kristin Russel
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What makes #healthcare #marketing particularly challenging? It requires reaching both patient AND provider audiences. #Collaboration can help target…
What makes #healthcare #marketing particularly challenging? It requires reaching both patient AND provider audiences. #Collaboration can help target…
Shared by Kristin Russel
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I believe in the power of manifestation. In April of this year, amongst a group of amazing women I just met at a leadership retreat, I was asked what…
I believe in the power of manifestation. In April of this year, amongst a group of amazing women I just met at a leadership retreat, I was asked what…
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Many women fear the “motherhood penalty” where women pay a price in the workplace for becoming moms. However, this might be less severe than we…
Many women fear the “motherhood penalty” where women pay a price in the workplace for becoming moms. However, this might be less severe than we…
Shared by Kristin Russel
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Data management has been an issue since the beginning of time. To solve this and other pain points in credentialing, some of the nation’s largest…
Data management has been an issue since the beginning of time. To solve this and other pain points in credentialing, some of the nation’s largest…
Shared by Kristin Russel
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Burnout is making nurses flee the field, and it's crippling hospitals' ability to grow. Here's the harsh reality: • 900,000 nurses are projected to…
Burnout is making nurses flee the field, and it's crippling hospitals' ability to grow. Here's the harsh reality: • 900,000 nurses are projected to…
Shared by Kristin Russel
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The party's over for B2B CMOs who enjoyed the free-flowing budgets of the pandemic boom. Here are the top 3 concerns Mark Emond talks about in his…
The party's over for B2B CMOs who enjoyed the free-flowing budgets of the pandemic boom. Here are the top 3 concerns Mark Emond talks about in his…
Shared by Kristin Russel
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What a fun way to soothe the soul and be creative on a Wednesday. The symplr marketing team enjoyed a flower arranging virtual workshop. Great idea!…
What a fun way to soothe the soul and be creative on a Wednesday. The symplr marketing team enjoyed a flower arranging virtual workshop. Great idea!…
Liked by Kristin Russel
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🧁 Bringing cupcakes to surgery: a small gesture with a big message! Our CEO BJ Schaknowski emphasizes supporting #caregivers by prioritizing their…
🧁 Bringing cupcakes to surgery: a small gesture with a big message! Our CEO BJ Schaknowski emphasizes supporting #caregivers by prioritizing their…
Liked by Kristin Russel
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Hospitals rely on vendors for all sorts of things, but safety always comes first. Heather LeClair at symplr and other experts from Cone Health and…
Hospitals rely on vendors for all sorts of things, but safety always comes first. Heather LeClair at symplr and other experts from Cone Health and…
Shared by Kristin Russel
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Want to know how you can help your employees thrive in 2024? Focus on what truly matters: building a workplace where people can excel. 1. Happy &…
Want to know how you can help your employees thrive in 2024? Focus on what truly matters: building a workplace where people can excel. 1. Happy &…
Posted by Kristin Russel
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Happy to share that symplr has effectively obtained System and Organization Controls (SOC) 2 Type II and validated HIPAA Security and Privacy #Risk…
Happy to share that symplr has effectively obtained System and Organization Controls (SOC) 2 Type II and validated HIPAA Security and Privacy #Risk…
Shared by Kristin Russel
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Working for symplr who supports time away with family is 💯 For the first time ever I took 3 days in a row off to take a trip with my most…
Working for symplr who supports time away with family is 💯 For the first time ever I took 3 days in a row off to take a trip with my most…
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