About
I am a recent graduate of The University of Texas at Dallas with a Master's in Management…
Articles by Kruti
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Digital Consulting Project with Cooperative Processing Resources
Digital Consulting Project with Cooperative Processing Resources
By Kruti Brahmbhatt
Activity
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What’s the right location for your data center? There’s no one correct answer to this question, as there are many factors to consider and weigh…
What’s the right location for your data center? There’s no one correct answer to this question, as there are many factors to consider and weigh…
Liked by Kruti Brahmbhatt
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Product Marketing has a BIG job to do when it comes to personalizing content for personas, use cases, company size, and industry. How do you know…
Product Marketing has a BIG job to do when it comes to personalizing content for personas, use cases, company size, and industry. How do you know…
Liked by Kruti Brahmbhatt
Experience
Education
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Naveen Jindal School of Management, UT Dallas
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Activities and Societies: • Graduate Dean’s Council Member – Top 5% students are selected from all graduate programs
Currently pursuing an MS in Management Science (STEM program) with a specialization in Marketing Analytics
• Academic Honor: Golden Key Recipient – Ranked in top 15% of the class for outstanding academic achievement and accomplishment merits recognition
Coursework: Marketing Web Analytics, Database Foundations, Statistics and Data Analysis, and Spreadsheet Modeling, Operations Management, Marketing Data Analysis and Research -
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Kishinchand Chellaram College of Management Studies (KC College, Mumbai)
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L.S. Raheja College Of Arts & Commerce
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Harkisan Mehta Foundation Institute Of Journalism And Mass Communication
Licenses & Certifications
Courses
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Advertising and Strategic Brand Management
EMA 311
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Business Analytics With SAS
MIS 6324
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Database Foundations
MIS 6320
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Digital Consulting Project
MIS 6349
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Foundations of Digital Product Management
MIS 6393
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Integrated Marketing
EMA 204
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Interactive and Digital Marketing
MKT 6321
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Marketing Data Analysis and Research
MKT 6309
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Marketing Management
EMA 201
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Marketing Web Analytics and Insights
MKT 6352
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Operations Management
OPRE 6302
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Principles of Management
EMA 203
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Project Management in Engineering and Operations
OPRE 6362
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Spreadsheet Modeling and Analytics
OPRE 6332
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Statistics and Data Analysis
OPRE 6301
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User Experience Design
MIS 6396
Projects
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Digital Consulting Project (Capstone)
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(Role: Project Manager)
Successfully managed delivery of an AI chatbot built using RASA open-source framework for optimizing client’s intake processes
• Utilized Agile practices, such as sprint planning, backlog refinement, and sprint reviews, to prioritize tasks, manage workloads, and
deliver incremental value (10% increased conversion rate and 10% decreased abandonment rate) to stakeholders
• Prepared and delivered weekly update reports and escalated any risks, issues using JIRA…(Role: Project Manager)
Successfully managed delivery of an AI chatbot built using RASA open-source framework for optimizing client’s intake processes
• Utilized Agile practices, such as sprint planning, backlog refinement, and sprint reviews, to prioritize tasks, manage workloads, and
deliver incremental value (10% increased conversion rate and 10% decreased abandonment rate) to stakeholders
• Prepared and delivered weekly update reports and escalated any risks, issues using JIRA and RAID log in a timely manner -
Digital Product Management for Macy’s
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• Conducted customer research with a team of 4 to understand crucial pain points and conceptualized a new AR feature for Macy’s
• Formulated robust go-to-market plan for Macy's AR feature, including user personas, positioning, pricing, roadmap, and messaging
• Presented a comprehensive end-to-end product strategy to showcase benefits and establish Macy's as a market leader -
Market Research and Data Analysis on Handshake
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• Collaborated with 5 people from Career Management Center to identify leading factors affecting underutilization of Handshake
• Built and conducted survey using Qualtrics to analyze survey data from over 100 students using cross-tabulation
• Documented the findings and proposed strategies to increase 10% utilization and engagement on Handshake -
ER diagram for Nile.com using Lucidchart
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• Devised Entity-Relationship (ER) diagram on online bookseller Nile.com with 4 team members to create a database for business enhancements using Lucidchart and identified 12 primary keys to manage data and operate the business efficiently
• Converted ERD into 10 3NF tables and executed 60 PL/SQL queries to perform DDL and DML operations on data -
Google Analytics Challenge for Walmart
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• Investigated Walmart's e-commerce business to gain insights into their primary business objectives and determined the most relevant key performance indicators (KPIs) for monitoring and defining success metrics
• Performed YoY comparative analysis of 3 major KPIs from Google Merchandise Store Data, provided impactful recommendations for business improvement and ranked 1st in team presentations
Languages
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English
Full professional proficiency
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Hindi
Native or bilingual proficiency
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Gujarati
Native or bilingual proficiency
Organizations
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Graduate Dean’s Council
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Recommendations received
4 people have recommended Kruti
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With Hong Kong's strategic location driving data and economic exchange between multinational enterprises and Chinese companies in the #GreaterBayArea…
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Rahul is a superhero and he wears Zepto ‘s cape! It’s raining cats and dogs in Gurgaon right now, and I found myself in a bit of a panic. As a new…
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Adaire Fox-Martin's first quarter as CEO sees the REIT outperform expectations with FFO of US$9.22 per share, surpassing analyst projections, with…
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As I begin my journey back to the U.S., I am so excited and grateful for the opportunity to spend time with my team, colleagues, and partners in…
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Equinix is expanding its operations by acquiring three data centers from TIM in the Philippines! This strategic move complements our recent…
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We are thrilled to announce our new market entry into the Philippines, a country known for its rapid digital transformation and thriving digital…
We are thrilled to announce our new market entry into the Philippines, a country known for its rapid digital transformation and thriving digital…
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Pleased to announce that we served as the exclusive sell-side advisors for the acquisition of equity stake in GCC's largest biodiesel…
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