Kruti Brahmbhatt

Kruti Brahmbhatt

Dallas-Fort Worth Metroplex
792 followers 500+ connections

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About

I am a recent graduate of The University of Texas at Dallas with a Master's in Management…

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Activity

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Experience

  • The University of Texas at Dallas Graphic

    The University of Texas at Dallas

    Dallas-Fort Worth Metroplex

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    Dallas-Fort Worth Metroplex

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    Dallas-Fort Worth Metroplex

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    Mumbai, Maharashtra, India

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    Mumbai, Maharashtra, India

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    Mumbai, Maharashtra, India

Education

  • Naveen Jindal School of Management, UT Dallas Graphic

    Naveen Jindal School of Management, UT Dallas

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    Activities and Societies: • Graduate Dean’s Council Member – Top 5% students are selected from all graduate programs

    Currently pursuing an MS in Management Science (STEM program) with a specialization in Marketing Analytics
    • Academic Honor: Golden Key Recipient – Ranked in top 15% of the class for outstanding academic achievement and accomplishment merits recognition

    Coursework: Marketing Web Analytics, Database Foundations, Statistics and Data Analysis, and Spreadsheet Modeling, Operations Management, Marketing Data Analysis and Research

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    Kishinchand Chellaram College of Management Studies (KC College, Mumbai)

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    L.S. Raheja College Of Arts & Commerce

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    Harkisan Mehta Foundation Institute Of Journalism And Mass Communication

Licenses & Certifications

Courses

  • Advertising and Strategic Brand Management

    EMA 311

  • Business Analytics With SAS

    MIS 6324

  • Database Foundations

    MIS 6320

  • Digital Consulting Project

    MIS 6349

  • Foundations of Digital Product Management

    MIS 6393

  • Integrated Marketing

    EMA 204

  • Interactive and Digital Marketing

    MKT 6321

  • Marketing Data Analysis and Research

    MKT 6309

  • Marketing Management

    EMA 201

  • Marketing Web Analytics and Insights

    MKT 6352

  • Operations Management

    OPRE 6302

  • Principles of Management

    EMA 203

  • Project Management in Engineering and Operations

    OPRE 6362

  • Spreadsheet Modeling and Analytics

    OPRE 6332

  • Statistics and Data Analysis

    OPRE 6301

  • User Experience Design

    MIS 6396

Projects

  • Digital Consulting Project (Capstone)

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    (Role: Project Manager)
    Successfully managed delivery of an AI chatbot built using RASA open-source framework for optimizing client’s intake processes
    • Utilized Agile practices, such as sprint planning, backlog refinement, and sprint reviews, to prioritize tasks, manage workloads, and
    deliver incremental value (10% increased conversion rate and 10% decreased abandonment rate) to stakeholders
    • Prepared and delivered weekly update reports and escalated any risks, issues using JIRA…

    (Role: Project Manager)
    Successfully managed delivery of an AI chatbot built using RASA open-source framework for optimizing client’s intake processes
    • Utilized Agile practices, such as sprint planning, backlog refinement, and sprint reviews, to prioritize tasks, manage workloads, and
    deliver incremental value (10% increased conversion rate and 10% decreased abandonment rate) to stakeholders
    • Prepared and delivered weekly update reports and escalated any risks, issues using JIRA and RAID log in a timely manner

  • Digital Product Management for Macy’s

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    • Conducted customer research with a team of 4 to understand crucial pain points and conceptualized a new AR feature for Macy’s
    • Formulated robust go-to-market plan for Macy's AR feature, including user personas, positioning, pricing, roadmap, and messaging
    • Presented a comprehensive end-to-end product strategy to showcase benefits and establish Macy's as a market leader

  • Market Research and Data Analysis on Handshake

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    • Collaborated with 5 people from Career Management Center to identify leading factors affecting underutilization of Handshake
    • Built and conducted survey using Qualtrics to analyze survey data from over 100 students using cross-tabulation
    • Documented the findings and proposed strategies to increase 10% utilization and engagement on Handshake

  • ER diagram for Nile.com using Lucidchart

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    • Devised Entity-Relationship (ER) diagram on online bookseller Nile.com with 4 team members to create a database for business enhancements using Lucidchart and identified 12 primary keys to manage data and operate the business efficiently
    • Converted ERD into 10 3NF tables and executed 60 PL/SQL queries to perform DDL and DML operations on data

  • Google Analytics Challenge for Walmart

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    • Investigated Walmart's e-commerce business to gain insights into their primary business objectives and determined the most relevant key performance indicators (KPIs) for monitoring and defining success metrics
    • Performed YoY comparative analysis of 3 major KPIs from Google Merchandise Store Data, provided impactful recommendations for business improvement and ranked 1st in team presentations

Languages

  • English

    Full professional proficiency

  • Hindi

    Native or bilingual proficiency

  • Gujarati

    Native or bilingual proficiency

Organizations

  • Graduate Dean’s Council

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