“I had the opportunity to work extensively with Krishna when Blue Lithium was in its early stages. What impressed me the most about Krishna was his dedication, to create the best possible experience for our customers and his solution based attitude. Krishna would always work as long as needed or extend himself to the max for the betterment of our work as an organization; these are values I know he will carry moving forward!”
Krishna Subramanian
San Francisco, California, United States
9K followers
500+ connections
About
With over 15 years of experience, I am a marketing leader and entrepreneur with a passion…
Activity
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Now more than ever, building trust with your audience plays a key role in the success of your business. That’s why we just released your guide to…
Now more than ever, building trust with your audience plays a key role in the success of your business. That’s why we just released your guide to…
Liked by Krishna Subramanian
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I shared my story - from growing up in a small town in India to leading Rubrik through a successful IPO - with Steve Rosenbush on The Wall Street…
I shared my story - from growing up in a small town in India to leading Rubrik through a successful IPO - with Steve Rosenbush on The Wall Street…
Liked by Krishna Subramanian
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Today, ŌURA announced Oura Advisor and it will be available to all iOS members by end of the month. What is ŌURA Advisor? It is a new AI health coach…
Today, ŌURA announced Oura Advisor and it will be available to all iOS members by end of the month. What is ŌURA Advisor? It is a new AI health coach…
Liked by Krishna Subramanian
Experience
Education
Publications
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Forget the E-Wallet -- It's Apple's Passbook That Will Transform Retail
Ad Age
Has Apple outsmarted its critics yet again? When it released the iPhone 5, some carped that the device's lack of near-field communication was a crucial flaw, making it impossible to use the phone for mobile payments -- an area where Google has been leading the way. But now that's beside the point.
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Beyond Spoilers: What the 2012 Olympics Taught Us About Multi-Screen Media in the Twitter Age
Huffington Post
The spoiler police would have you thinking that the NBC network's time-shifted coverage of the London 2012 Olympics was the broadcasting scandal of the century, as medalists became common knowledge worldwide long before their events aired in prime time. In reality, the experience of this year's games just shows us how much viewer behaviors and expectations have evolved -- and suggest new ways for brands to think about event coverage in our multi-screen world.
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5 Ways Facebook Will Turn Mobile Risk into Reward
Forbes
The biggest challenge for the majority of consumer-focused Internet businesses is monetizing the exponential growth of their mobile users. Facebook is the most used app across both the iOS and Android platforms – you can bet they will not allow that powerful opportunity to slip between their fingers.
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Twitter Cracks the Code
Bloomberg TV
Twitter advertising. What is it? How does it relate to Facebook, Google and others.
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Apple Unveils New iPod Line
Fox Business
Apple releases new product lines and new iPods.
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Apps Create New Advertising 'Ecosystem'
Bloomberg TV
Believes the application advertisement market is in a "huge growth phase" but will require even more branding and awareness before its returns can be quantified. Subramanian, speaking with Margaret Brennan on Bloomberg Television's "In Business", focuses primarily on Apple Inc.'s new 4G iPhone.
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Keeping Track of All Those iPhone Apps
Fox Business
An estimated 45,000 people are expected to descend on Los Angeles from June 15-17 for the 2010 Electronic Entertainment Expo to see the latest hardware from Nintendo, Sony and Microsoft along with the expected announcement of hundreds of new titles by the world's software developers.
Projects
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SXSW: In-App Mobile Ad Implementation Challenges
Mobile advertising spending is poised to top $1 billion in the U.S. for the first time 2012, according to eMarketer. Of that potential billion dollar spend, in-app advertising is expected to double to over $600 million. The driving force behind this dramatic growth is rich media in-app advertising.
As online advertising reaches a tipping-point into the mobile arena, there is a glaring realization that the mobile ecosystem is not ready to handle the predicted advertising volume and…Mobile advertising spending is poised to top $1 billion in the U.S. for the first time 2012, according to eMarketer. Of that potential billion dollar spend, in-app advertising is expected to double to over $600 million. The driving force behind this dramatic growth is rich media in-app advertising.
As online advertising reaches a tipping-point into the mobile arena, there is a glaring realization that the mobile ecosystem is not ready to handle the predicted advertising volume and growth.
This panel will focus on one area that is hindering the scale of rich-media in-app advertising – proprietary software development kits (SDKs). In order to execute a rich media in-app campaign, ad networks require that publishers implement unique software into each campaign. Developers have to expend significant time and resources to learn and implement the coding requirements, and when multiplied over several ad partners it becomes a burden and hindrance on growth and adoption. By introducing a standard open-code SDK, the industry can overcome this roadblock in time to capture the tide of advertising budgets headed in the mobile direction.
This session will cover the evolution of the in-app advertising ecosystem, as well as highlight the current issues with implementing a rich media campaign. Finally, it will offer solutions, including an open-code SDK and other initiatives that are currently in progress.Other creatorsSee project
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I'm so impressed by the incredible eos Products team for making our presence at Cannes so meaningful this year. In addition to our first-ever creator…
I'm so impressed by the incredible eos Products team for making our presence at Cannes so meaningful this year. In addition to our first-ever creator…
Liked by Krishna Subramanian
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We had a blast at MAD//FEST last week, especially during Brandon Baum and Rafe Oakes' electrifying talk that went way beyond the usual creator best…
We had a blast at MAD//FEST last week, especially during Brandon Baum and Rafe Oakes' electrifying talk that went way beyond the usual creator best…
Liked by Krishna Subramanian
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“May we think of freedom, not as the right to do as we please, but as the opportunity to do what is right.” — Peter Marshall Happy 4th of July!
“May we think of freedom, not as the right to do as we please, but as the opportunity to do what is right.” — Peter Marshall Happy 4th of July!
Liked by Krishna Subramanian
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The Ulta Beauty Influencer Relations team has been busy! In the best way✨ My heart and soul are feeling fed this week after coming back from our…
The Ulta Beauty Influencer Relations team has been busy! In the best way✨ My heart and soul are feeling fed this week after coming back from our…
Liked by Krishna Subramanian
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I want to take a moment to publicly thank those around me who always pick up my call, champion me when I'm not in the room, and give it to me…
I want to take a moment to publicly thank those around me who always pick up my call, champion me when I'm not in the room, and give it to me…
Liked by Krishna Subramanian
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10 weddings later! One of our Rotators Chloe Bidos rented *ALL* her designer wedding guest outfits last year from By Rotation and saved over £4,500…
10 weddings later! One of our Rotators Chloe Bidos rented *ALL* her designer wedding guest outfits last year from By Rotation and saved over £4,500…
Liked by Krishna Subramanian
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Such a fun conversation with Xccelerate in all things entrepreneurship and tech!
Such a fun conversation with Xccelerate in all things entrepreneurship and tech!
Liked by Krishna Subramanian
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In close to 20 years of going to Cannes Lions International Festival of Creativity, I've never seen such a difference between what was happening…
In close to 20 years of going to Cannes Lions International Festival of Creativity, I've never seen such a difference between what was happening…
Liked by Krishna Subramanian
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Cannes Lions 2024 was all about the intersection of Creators & AI 🔥 This week at the festival we at TikTok made several announcements related to…
Cannes Lions 2024 was all about the intersection of Creators & AI 🔥 This week at the festival we at TikTok made several announcements related to…
Liked by Krishna Subramanian
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Thank you Brieane Olson! I'm so excited to join the team. LET'S DO THIS!!!
Thank you Brieane Olson! I'm so excited to join the team. LET'S DO THIS!!!
Liked by Krishna Subramanian
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