About
Data-driven marketing leader with over a decade of experience in B2B marketing, demand…
Articles by Laura
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6 Things Becoming a Mom (re)Taught Me About Marketing
6 Things Becoming a Mom (re)Taught Me About Marketing
By Laura Kendall
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Onboarding During COVID: Better or Worse?
Onboarding During COVID: Better or Worse?
By Laura Kendall
Activity
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The Hard Truths About Marketing - It's not that your CEO doesn't understand marketing; it's that you can't explain your strategy - Your CEO is the…
The Hard Truths About Marketing - It's not that your CEO doesn't understand marketing; it's that you can't explain your strategy - Your CEO is the…
Liked by Laura Kendall
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MIDYEAR KICkOFFS ARE A GOOD IDEA! with the rapid pace of change in the tech space having a mid-year kickoff (in person or virtual) is a really good…
MIDYEAR KICkOFFS ARE A GOOD IDEA! with the rapid pace of change in the tech space having a mid-year kickoff (in person or virtual) is a really good…
Liked by Laura Kendall
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Gotta use your platform sometimes to shine light on those celebrating incredible accomplishments. It’s been an exceptionally exciting day for the…
Gotta use your platform sometimes to shine light on those celebrating incredible accomplishments. It’s been an exceptionally exciting day for the…
Liked by Laura Kendall
Experience
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Education
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Wisconsin School of Business
Activities and Societies: BASE (Business Action for Sustainable Education), UW-Madison Real Estate Club, Mu Kappa Tau-Marketing Club
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Activities and Societies: Took several courses in Sevilla, Spain focusing on business relations, terms and international strategies as well as perfecting my ability to translate works. I joined an advertising interest group with local civilians that focused on Public Relations and Advertising while traveling around Western Europe visiting several agencies, radio/media offices, and attended the Sevilla Beauty Pageant.
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Licenses & Certifications
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Quote-to-Cash Certified
Apttus
Honors & Awards
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FIRE Marketer Award
EverString
The award recognizes a prestigious group of customers, partners, and individual marketers who are using data intelligence to drive world-class results. The ten winners were selected by a committee of EverString executives and customers.
Languages
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Spanish
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Thai
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Recommendations received
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Join now to viewMore activity by Laura
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Exciting times here at Optimizely! Shafqat is one of the most authentic and transparent people I’ve ever worked with. “This is the part of the…
Exciting times here at Optimizely! Shafqat is one of the most authentic and transparent people I’ve ever worked with. “This is the part of the…
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We just published the agenda for our upcoming user conference. I wrote detailed descriptions for all 16 talks in under 45 mins (with…
We just published the agenda for our upcoming user conference. I wrote detailed descriptions for all 16 talks in under 45 mins (with…
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Pendo.io acquires Zelta AI -- an AI-powered customer intelligence solution -- to help product- and product-adjacent teams find feedback patterns in…
Pendo.io acquires Zelta AI -- an AI-powered customer intelligence solution -- to help product- and product-adjacent teams find feedback patterns in…
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Our next AMA is in just a few weeks, and this time we’re hosting Alex Kracov, CEO and co-founder of Dock. Alex has been building Dock — a…
Our next AMA is in just a few weeks, and this time we’re hosting Alex Kracov, CEO and co-founder of Dock. Alex has been building Dock — a…
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Marketing is the most important discipline in Go-To-Market. It’s the reason we’re seeing so many CMOs make the transition to CRO (eg Latané Conant…
Marketing is the most important discipline in Go-To-Market. It’s the reason we’re seeing so many CMOs make the transition to CRO (eg Latané Conant…
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It’s been a true pleasure to work with Brandon J Ackley and his team at Ackley Brands on so many of these transactions. I’ve fielded a lot of…
It’s been a true pleasure to work with Brandon J Ackley and his team at Ackley Brands on so many of these transactions. I’ve fielded a lot of…
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As many of you know, Prelude's shutdown by Calendly caused a lot of movement in the interview scheduling space as many TA teams look for a new…
As many of you know, Prelude's shutdown by Calendly caused a lot of movement in the interview scheduling space as many TA teams look for a new…
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How to use VIP dinners to drive pipeline. Here's a playbook for running dinners to win B2B customers... Each week I have a guest on the Exit Five…
How to use VIP dinners to drive pipeline. Here's a playbook for running dinners to win B2B customers... Each week I have a guest on the Exit Five…
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ELG (Ecosystem-Led Growth) has become the second most popular acronym in 2024 behind AI. And for a good reason as CMOs are looking into new ways to…
ELG (Ecosystem-Led Growth) has become the second most popular acronym in 2024 behind AI. And for a good reason as CMOs are looking into new ways to…
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Understanding Washington Wine continues to be a tale of two markets. The struggles of a few very large producers drive the headlines and the overall…
Understanding Washington Wine continues to be a tale of two markets. The struggles of a few very large producers drive the headlines and the overall…
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When worlds collide to create positive momentum, I take it as a signal that we're on the right track. 🌍 ❤️ Siân Simpson was one of the first…
When worlds collide to create positive momentum, I take it as a signal that we're on the right track. 🌍 ❤️ Siân Simpson was one of the first…
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So we recently put out a six-figure RFP for SaaStr. 2 vendors we've worked with before both came back with essentially the same quote and proposal.…
So we recently put out a six-figure RFP for SaaStr. 2 vendors we've worked with before both came back with essentially the same quote and proposal.…
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I am looking for a rockstar Executive Assistant to be my partner in crime and help me manage my time at Mutiny. This role includes the traditional…
I am looking for a rockstar Executive Assistant to be my partner in crime and help me manage my time at Mutiny. This role includes the traditional…
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I've been a VP. I've been a CMO. Next to hiring the right people, I think it's safe to say there's nothing more important than the right data. You…
I've been a VP. I've been a CMO. Next to hiring the right people, I think it's safe to say there's nothing more important than the right data. You…
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Did you know that Idaho now has more than 65 wineries? When I was growing up there, I think there were less than 5. So what caused all of the…
Did you know that Idaho now has more than 65 wineries? When I was growing up there, I think there were less than 5. So what caused all of the…
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