Laura McDaniel

“I'm lucky to have worked with Laura. She is an exceptional marketing leader, possessing a profound understanding of brand management. Her strategic approach has significantly amplified our brand’s visibility. Collaborating with Laura was not only a pleasure but also an opportunity to witness the pivotal role her skills played in our brand’s success and the realization of our communication strategies. I had the privilege of working alongside Laura in our current organization, and I’ve also admired her work within the industry from a distance. Her leadership skills are unparalleled, and she has an intuitive understanding of her team. Laura’s ability to work across all facets of a company to align its goals with a future vision is truly remarkable. During our collaboration, Laura was instrumental in creating and implementing new strategies each time we introduced new services or ventured into a new market. Her empathetic leadership fostered trust among our team leaders and earned her immense respect within the organization. Laura spearheaded our entire marketing division, overseeing internal and external communications, social and digital marketing, and branding. She recruited highly competent individuals to actualize the company’s vision and fostered an environment that encouraged innovation and idea generation. Her extensive knowledge of technology proved invaluable to our organization, particularly during the acquisition and management of over 40 companies during her tenure at Access. I eagerly anticipate learning about Laura’s future endeavors and the impact she will undoubtedly have on her next company.”

“I had to pleasure to collaborate with Laura as an agency partner. In my work with her, I have seen Laura operate as an incredible leader, demonstrating a rare combination of strategic vision, marketing expertise, and deep understanding of the Records and Information Management industry. I have always appreciated her holistic approach, and she consistently brings a strategic mindset to the table. Laura has a keen ability to develop and execute solution-based, customer-centric marketing strategies that drive results; her proficiency in branding and communications has been instrumental in our work together. Laura has consistently showcased her versatility and effectiveness as a leader, with a relationship-oriented mindset - as a result, she’s able to foster strong connections with stakeholders both internally and externally. Laura’s deep insight into the industry, coupled with her ability to navigate a complex and evolving marketplace, has allowed her to make informed decisions that achieve great success. She has inspired others around her to learn, and is always eager to learn new things herself; her approachable and open mindset makes her a great partner and collaborator. I am proud to have accomplished great work with Laura, and I look forward to seeing where the future takes her.”