Laura Baldwin, MBA

Laura Baldwin, MBA

Bristol, Rhode Island, United States
2K followers 500+ connections

Join to follow
Arcadia University

About

A marketing and communications executive focused on engaging audiences in the global…

Activity

Join now to see all activity

Experience

Education

  • Arcadia University

    -

  • -

  • - Present

Licenses & Certifications

Volunteer Experience

  • DOWNTOWN GLENSIDE FOUNDATION Graphic

    Board Member

    DOWNTOWN GLENSIDE FOUNDATION

    - Present 6 years 8 months

    Arts and Culture

    The Downtown Glenside Foundation (DGF) is a non-profit, 501(c)(3) organization that collaborates to enhance the life, experience, and culture of Downtown Glenside through education and community building. We sponsor events, arts initiatives, and community projects relating to the enrichment of Cheltenham Township and our neighbors and friends.

  • President, June 2016 - March 2019

    Cheltenham School District Foundation Board

    - 4 years 6 months

    Education

    Proud member of the Cheltenham School District Foundation Board of Directors. CSDF's multi-faceted grant initiative provides support to educational programs, supplementing the regular instruction of the educator's in the Cheltenham School District. These programs provide unique approaches to learning and are offered outside of school hours, separate from the curriculum and academic program. Many grants include special instructional materials not included in a public school…

    Proud member of the Cheltenham School District Foundation Board of Directors. CSDF's multi-faceted grant initiative provides support to educational programs, supplementing the regular instruction of the educator's in the Cheltenham School District. These programs provide unique approaches to learning and are offered outside of school hours, separate from the curriculum and academic program. Many grants include special instructional materials not included in a public school budget.
    http://www.cheltenhamsdf.org/

  • Member

    CHS Marching Band Parents Association

    - 6 years 10 months

    Education

Publications

  • University Social Media Policy

    Impact Magazine

    Because Arcadia University is a global institution with staff across the nation and around the world, we faced another unique challenge in drafting a social media policy. In the wake of several court cases and scandals happening in social media in the U.S., it was important to take into consideration staff worldwide subject to international rules and laws. Clearly, creating a solid social media strategy and integrating it into our everyday existence was an immediate need.

    See publication

Courses

  • Optimizing Diversity on Teams

    UPenn

Projects

  • Arcadia.edu - Website Overhaul Project

    -

    See project

  • Rebranding Initiative: We Think Big

    -

  • Search Committee Co-Chair for VP for Advancement and Alumni Engagement

    -

  • Adaptive Strategy Development Commitee

    -

    As a community, we intentionally engaged in strategy development as an inclusive process, with an adaptive thriving model. ARCADIA 2025 is a strategy intended to help us experiment, take initiative, ask questions, create synergies, and move Arcadia ahead in often unknown and unknown environments. Today, disruptions in higher education, and we must create an agile organization that doesn’t merely withstand external pressure—we must grow from disruption.

  • Chair, Search Committee for Director of Strategic Initiatives

    -

  • Arcadia Magazine Redesign

    -

    Implemented a complete re-design of the Arcadia magazine. Beginning with the magazine's editorial strategy, each section of the publication was evaluated and restructured, setting the basic goal of better informing and engaging the community. The redesign started with the guidance from an Arcadia Alumni Communications group, and expertise from B & G Design Studios, all guiding University Communications and helping develop the final publication you see today.

    See project

  • Website and Intranet Redesign

    -

    Project managed the redesign of University’s external website and internal portal, MyArcadia. Completed the project with the firm Spark451, the process involved a complex information architecture, creating multimedia and rewriting all new content, integrating html5 video into a fully responsive site built in Drupal 7. The team conceptualized and built innovative functionality within the site to engage prospective students, including a Program Finder, subsite options, news mosaic, and dynamic…

    Project managed the redesign of University’s external website and internal portal, MyArcadia. Completed the project with the firm Spark451, the process involved a complex information architecture, creating multimedia and rewriting all new content, integrating html5 video into a fully responsive site built in Drupal 7. The team conceptualized and built innovative functionality within the site to engage prospective students, including a Program Finder, subsite options, news mosaic, and dynamic page designs. The intranet portal My.Arcadia was designed to enable information groups (staff, students, trustees, faculty) and personalized user widgets to create your own dashboard.

    See project

  • Strategic Planning Committee

    -

    Ex-Officio member. In 2012, the Arcadia University Board of Trustees instructed the Arcadia community to develop a comprehensive University-wide Strategic Plan. To ensure that all members of the Arcadia are represented in the planning process, the committee members include Trustees, Faculty, Staff, Students, and Alumni.

  • 2012-2013 Catalogs - The College of Global Studies

    -

    The College of Global Studies catalogs were designed with the following goals in mind: build brand awareness for Arcadia, engaging artwork that stands apart from the competition, clean design and organization of program information, reduced carbon footprint with paper choice, conserve paper and waste by resizing document. Each cover was uniquely created for The College of Global Studies at Arcadia University by world-renowned artist and illustrator: Carolyn Ridsdale. www.carolynridsdale.com

    Other creators
    See project

Honors & Awards

  • "Light Up the Knight": We Think BIG Drone Show

    CASE Circle of Excellence Awards

    From the Judges: Many of the panel members cited this as one of their favorite entries for its great use of budget dollars to create something elaborate, like a drone show. The judges also discussed how this model could be leveraged at other schools and the increased sustainability of something like a drone show over fireworks. The panel very much liked the student involvement, which highlighted the marriage of arts and technology.

  • Strategic Communications | Public Relations & Community Relations Programs

    CASE Circle of Excellence Award

    Arcadia University Public Art Project: Bits and Pieces Impact Our Community
    Fall of 2018 unveiled the final phase of an ongoing public art project at the Glenside Train Station. The project spanned for more than three years, from planning to implementation, and partnered Arcadia University’s students, faculty, and staff with Cheltenham Township, the Downtown Glenside Business Partnership, and the Southeastern Pennsylvania Transportation Authority (SEPTA).

    From the Judges
    This…

    Arcadia University Public Art Project: Bits and Pieces Impact Our Community
    Fall of 2018 unveiled the final phase of an ongoing public art project at the Glenside Train Station. The project spanned for more than three years, from planning to implementation, and partnered Arcadia University’s students, faculty, and staff with Cheltenham Township, the Downtown Glenside Business Partnership, and the Southeastern Pennsylvania Transportation Authority (SEPTA).

    From the Judges
    This project was truly a collaborative effort that spoke to the university’s history of bringing art into the public domain. The project required not only an artistic/creative component but a business/entrepreneurial effort on behalf of the students—a lesson for the students that also impacted the community. The combination of owned and earned media brought life to the project. Bits and Pieces is more than a mural, and this was clear throughout the entry materials.

  • Award for Electronic and Other Emerging Media

    CUPPIE AWARD College and University Public Relations and Associated Professionals

    Blog Because.Arcadia.edu

  • BRONZE AWARD: Because Arcadia—Arcadia University’s Undergraduate Student Blog

    CUPRAP

    Because Arcadia—Arcadia University’s Undergraduate Student Blog

  • SILVER AWARD: I AM A KNIGHT Print Brochure

    CUPRAP

More activity by Laura

View Laura’s full profile

  • See who you know in common
  • Get introduced
  • Contact Laura directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Laura Baldwin, MBA

1 other named Laura Baldwin, MBA is on LinkedIn

See others named Laura Baldwin, MBA