About
An experienced early-stage marketing leader with a passion for healthcare, I currently…
Articles by Laura
Contributions
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How can you balance the needs of your users and your business goals in content design?
Think of content like a product that delivers value to your users so they'll start or continue to engage with your core product offering. If you deliver value via content, you'll be even more trusted to deliver value via your product. Meanwhile, you'll have a more educated user. Just be sure to put the users' interests first and talk about what they need to know to solve a pain point in their life. If you choose topics close to the solution your product brings, it'll be natural to weave in mentions of your product where it truly adds value to the piece. This helps ensure your business goals don't get lost along the way.
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How can you align brand personality with corporate social responsibility?
It's incredibly important that brand personality is aligned with any CSR initiative. If you're aiming to have a positive social impact but your brand is using a voice or visuals that don't resonate with the community you're serving, the project could come off as inauthentic and undermine your efforts.
Activity
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A huge thank you to US Congressman Eric Burlison, MO Representative Alex Riley, and MO Representative Melanie Stinnett for their invaluable…
A huge thank you to US Congressman Eric Burlison, MO Representative Alex Riley, and MO Representative Melanie Stinnett for their invaluable…
Liked by Laura Cave
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2 Truths and a Lie...... 1. The Cost of Healthcare is different based on where you go. 2. You cannot impact care after it has already happened. 3.…
2 Truths and a Lie...... 1. The Cost of Healthcare is different based on where you go. 2. You cannot impact care after it has already happened. 3.…
Liked by Laura Cave
Experience
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Education
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University of Southern California
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Activities and Societies: Presidential Scholar, Kappa Kappa Gamma
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Recommendations received
2 people have recommended Laura
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🌟 Exciting News from NABIP's Annual Convention! 🌟 Today, Regions 3 and 5 are taking center stage at our Annual Convention in Chicago! This is…
🌟 Exciting News from NABIP's Annual Convention! 🌟 Today, Regions 3 and 5 are taking center stage at our Annual Convention in Chicago! This is…
Liked by Laura Cave
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Attending my first NABIP annual convention this weekend in Chicago, which the incredible Jessica Brooks Woods CEO, MPM, PHR just kicked off with an…
Attending my first NABIP annual convention this weekend in Chicago, which the incredible Jessica Brooks Woods CEO, MPM, PHR just kicked off with an…
Shared by Laura Cave
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Had the wonderful privilege of attending Blooming Health day this past Friday in NYC. Highlights included this conversation with Archelle Georgiou…
Had the wonderful privilege of attending Blooming Health day this past Friday in NYC. Highlights included this conversation with Archelle Georgiou…
Shared by Laura Cave
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We are so excited to be an exhibitor at the upcoming 94th Annual NABIP Convention at the Hyatt Regency Chicago beginning this weekend! Come visit us…
We are so excited to be an exhibitor at the upcoming 94th Annual NABIP Convention at the Hyatt Regency Chicago beginning this weekend! Come visit us…
Liked by Laura Cave
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