“Insightful, knowledgeable, and a great communicator. She gets stuff done in the most positive kind of way. I've had the pleasure of working with Laura on a few projects now and have had her visit our brokerage to work with our sales team. As a small company, it's not easy to put millions of dollars of sales into someone else's hands, so when you find someone that connects with your team and gives valuable insight, they're easy to recommend to others. She is an absolute pleasure to work with and I look forward to working with her again.”
Contributions
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How can you involve the community in planning events?
As a community leader that spends most days in our brand community channels, I can tell you that it is a platform rich in feedback, honesty, and brand advocates with brilliant voices who we can empower to be part of our event. They volunteer, they speak, we offer an Ambassador program and more. Event planners can create advisory teams, experience crews, first timers networking- and bake in expertise, knowledge, and shared experiences that keep each event sustainable, but facilitates a wonderful place for relationships to grow deeper and progress and for attendees to come back and be with their community over and over again.
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How can you involve the community in planning events?
Your Brand Community- there are many collaborators in event planning- and they are a part of your community. Speakers, sponsors, customers, prospects all make up an ecosystem that provides very valuable reasons to collaborate on event planning - in fact they are the value. They should be center stage for crafting the variety of conversations, learning, and networking. What initiatives are important in their business and to their brand? It's likely important to your attendees. Answer that when planning your event- and bring them into the conversations. They can set the tone for the "theme" of an event.
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How can you involve the community in planning events?
Remember that community driven events are less about "content" and more about the experience. There are many events to choose from. What will make yours stand out and be remembered? Reverse engineer the feelings and experience your community is needing, craving, and asking for. Every community wants to feel like they belong- to a mission, a cause, and knowing what they need to feel that should be reflected in programming and messaging, and CTAs.
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How do you segment your email list based on customer behavior?
In my experience, you can even utilize different brand "voices" to your personas or avatars that make up your segmented audience. While some prefer data, facts, numbers, and content in an authoritative voice, other audiences might prefer a personal touch or outreach email that seems direct, personal, or uses emojis, for example. Don't be afraid to A/B test the cadence and tone of your emails. There is a person on the other end.
Activity
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Who is coming to Inman Connect Las Vegas in a week? Let's catch up at one of the cocktail events! I'd love to say hi and I'm easy to spot in the…
Who is coming to Inman Connect Las Vegas in a week? Let's catch up at one of the cocktail events! I'd love to say hi and I'm easy to spot in the…
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Wonderful conference for anyone in residential real estate and/or wants to understand what is currently going on in the industry. Big changes…
Wonderful conference for anyone in residential real estate and/or wants to understand what is currently going on in the industry. Big changes…
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Change, especially in real estate, is inevitable. I understand how that can be intimating and scary for many people, especially leaders within this…
Change, especially in real estate, is inevitable. I understand how that can be intimating and scary for many people, especially leaders within this…
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