“I had the pleasure of collaborating with Laura as the affiliate agency for Billshark. Unlike some other client arrangements that would either be fully hands-off or micromanaged, she struck the perfect balance by having clear expectations but also allowed for new ideas and gave runway for testing and iteration. She brought an executive-level presence with a keen strategic mind, able to see the finer details but not getting lost in them. Beyond that she was a true brand champion and constantly advocated for process improvements to provide a better experience for both customers and employees. I would consider myself lucky to work with her again!”
About
Portfolio: https://www.laurastaffordbeaulieu.com
I build high-performance…
Activity
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Imagine spending 7 years to grow from zero to 50,000 users. And then surging from 50,000 to 1,000,000 users (20x growth) in only 12 months 🚀🤯 This…
Imagine spending 7 years to grow from zero to 50,000 users. And then surging from 50,000 to 1,000,000 users (20x growth) in only 12 months 🚀🤯 This…
Liked by Laura Beaulieu
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Marketing Teams 2.0: Evolving with AI I've been mulling over this post for a while, considering how to approach a complex and rapidly evolving…
Marketing Teams 2.0: Evolving with AI I've been mulling over this post for a while, considering how to approach a complex and rapidly evolving…
Liked by Laura Beaulieu
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Brand positioning is not: ❌Investor pitch ❌Vision statement ❌Grandiose message ❌Nice-to-have It’s how you frame the universal value of your…
Brand positioning is not: ❌Investor pitch ❌Vision statement ❌Grandiose message ❌Nice-to-have It’s how you frame the universal value of your…
Liked by Laura Beaulieu
Experience
Education
Publications
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As Seen In | Boston Design Guide
Boston Design Guide
See publicationMy interview with Boston Design Guide. California Closets receives excellent exposure on the Boston Design Guide Blog. The article covers ways to start on the good foot in the new year. California Closets is featured prominently at the top.
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"Create the Perfect Organizational Solution"
New Hampshire Home Magazine
See publicationCalifornia Closets was published in New Hampshire Home Magazine, May/June 2013.
I designed the concept and created the copy for this two page spread advertorial. "Create the Perfect Organizational System, and make the most of your space" is an advertorial that introduces California Closets process to the customer - from Meeting a Design Consultant to Installing your System. -
"Stylish Storage Solutions"
New England Home Magazine
See publicationCalifornia Closets was featured in "Design Directions" a 2 page spread in New England Home Magazine, May/June 2013. It was the perfect opportunity to introduce our brand as the category leader and inventor. I also introduced our newest products, "Virtual Showroom" iPad app, and our 30,000 sq. ft. local manufacturing shop.
Projects
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Chronicle: Watch interview with California Closets
California Closets was featured on Chronicle in a 2 1/2 min segment. They did a showcase of the brand and interviewed Laura Stafford, the Director of Marketing, and Kathleen Gabriel, a top Design Consultant. The segment was filmed in our Peabody Showroom & Hopkinton Manufacturing Shop.
Other creators -
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My Interview with New Hampshire Magazine
See projectCalifornia Closets was featured in New Hampshire Magazine, March 2013! See the interview with Laura Stafford, our Director of Marketing, on how to make the most of a small space! Article by Jamie Ducharme, "Designing the Forgotten Spaces"
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Flagship Brighton Showroom: Floor to Ceiling overhaul
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See projectRe-designed the floor plan of the Flagship Brighton Showroom to enhance the Design Center by improving the sight lights from the front door, providing a large workspace for Designers and Clients, and showcasing our premium finishes and accessories. I responsible for the 3D interactive floorplan, styling and accessorizing, and creative marketing of each display to our customers and Trade Partners.
Recommendations received
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LinkedIn User
12 people have recommended Laura
Join now to viewMore activity by Laura
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3 questions to ask yourself whenever you write marketing copy: 1) Is it visual? 2) Is it falsifiable? 3) Can nobody else write this? Visual - can…
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When CMOs invest in growing their people, they grow their impact. And with the right coaching strategies in place, they ensure their teams not only…
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I recently had the pleasure of being a guest on ADWEEK’s Marketing Vanguard podcast. In the episode I highlight some of the incredible work #TeamAmex…
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Drew Neisser has the guts to build in public. 💪 We're doing a live workshop. 😮We'll put him in the hotseat. Do a teardown on the CMO Huddles…
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A few days ago, I was coaching someone on career development, and I shared this insight: find a gap where something isn't being done well that can…
A few days ago, I was coaching someone on career development, and I shared this insight: find a gap where something isn't being done well that can…
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Some company changed pricing in a way that outraged their customers so much that they had to reverse the pricing within the next few months or…
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Do you have any tips on building a “war room” to deal with things like the outages last week, security issues etc? I’m working on a blog about it…
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