About
As Chief Strategy & Transformation Officer, Leigh is an instrumental member of the…
Articles by Leigh
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5 Ways to Use Employee Advocacy to Grow Your Business
5 Ways to Use Employee Advocacy to Grow Your Business
By Leigh Chesley 💙💜⛓️
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THE CMO/CFO SYNC-UP: 4 BEST PRACTICES TO INCREASE MARKETING BUDGET
THE CMO/CFO SYNC-UP: 4 BEST PRACTICES TO INCREASE MARKETING BUDGET
By Leigh Chesley 💙💜⛓️
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Seven Steps to Successful Marketing Technology Adoption
Seven Steps to Successful Marketing Technology Adoption
By Leigh Chesley 💙💜⛓️
Activity
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It was another great year from the Longbow Advantage team at NOW 2024! An amazing event in Montréal with insightful sessions and an excellent chance…
It was another great year from the Longbow Advantage team at NOW 2024! An amazing event in Montréal with insightful sessions and an excellent chance…
Shared by Leigh Chesley 💙💜⛓️
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It was another great year from the Longbow Advantage team at NOW 2024! An amazing event in Montréal with insightful sessions and an excellent chance…
It was another great year from the Longbow Advantage team at NOW 2024! An amazing event in Montréal with insightful sessions and an excellent chance…
Liked by Leigh Chesley 💙💜⛓️
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It was another great year from the Longbow Advantage team at NOW 2024! An amazing event in Montréal with insightful sessions and an excellent chance…
It was another great year from the Longbow Advantage team at NOW 2024! An amazing event in Montréal with insightful sessions and an excellent chance…
Liked by Leigh Chesley 💙💜⛓️
Experience
Education
Licenses & Certifications
Volunteer Experience
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PR Lead
Campaign for Anti-Racism in Television
- 1 year 2 months
Civil Rights and Social Action
Own PR and communications strategy for national campaign for anti-racism in television programming. Generated over 70 individual press placements week of launch and additional placements ongoing, including People, Forbes, Yahoo!, CNN, E! News, USA Today, and more. Featured on Good Morning America. Social accounts topped 20K followers in first month.
Interview on The Future Bachelor Podast: https://www.youtube.com/watch?v=qUOvtbvoqd4&ab_channel=FutureBachelor
Interview with Nick Viall:…Own PR and communications strategy for national campaign for anti-racism in television programming. Generated over 70 individual press placements week of launch and additional placements ongoing, including People, Forbes, Yahoo!, CNN, E! News, USA Today, and more. Featured on Good Morning America. Social accounts topped 20K followers in first month.
Interview on The Future Bachelor Podast: https://www.youtube.com/watch?v=qUOvtbvoqd4&ab_channel=FutureBachelor
Interview with Nick Viall: https://www.instagram.com/tv/CDK0Nu_Hswo/
Interview with Lacey Mark: https://www.instagram.com/tv/CDkIICoDZXz/ -
Project Manager
48in48
- less than a year
Social Services
48in48 partners with local organizations to deliver websites and other marketing materials to 48 nonprofits in 48 hours. Managed a team of two developers, a designer, and a content strategist to deliver websites, new logos, brand guidelines, and email templates to two charities over the course of the weekend.
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Publications
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Four Ways to Create Effective Benefits Communication Strategies
WorldatWork
If you asked your employees when they last reviewed their benefits guide, how many would say they haven’t seen it since annual enrollment? Or worse, how many would not remember receiving it or reviewing it in the first place? While benefits represents one of the largest financial investments that a company makes, second only to compensation, many benefits communication plans are misaligned with the HR team’s strategy or the company’s overall financial goals. To learn how to create more…
If you asked your employees when they last reviewed their benefits guide, how many would say they haven’t seen it since annual enrollment? Or worse, how many would not remember receiving it or reviewing it in the first place? While benefits represents one of the largest financial investments that a company makes, second only to compensation, many benefits communication plans are misaligned with the HR team’s strategy or the company’s overall financial goals. To learn how to create more effective benefits communication strategies, consider following these four rules.
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5 Ways to Use Employee Advocacy to Grow Your Business
60 Second Marketer
In most organizations, it is likely that team members outside of the marketing organization have the ability to have the biggest impact in the market. But the key is understanding how best to find, activate, and leverage those relationships throughout the organization. Here are five steps you can take to successfully launch an employee advocacy program.
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THE CMO/CFO SYNC-UP: 4 BEST PRACTICES TO INCREASE MARKETING BUDGET
Mad Marketer
Content marketing and sales enablement are hot topics, and marketers are looking for ways to increase investments in these areas. At the same time, marketing continues to be tasked with making the shift from a cost center to a revenue center. With the c-suite looking even more carefully at the impact marketing is (or isn't) having on the business, it's no wonder that creating content to fill these gaps continues to be a struggle for many marketers. As teams prepare to pitch for budget for the…
Content marketing and sales enablement are hot topics, and marketers are looking for ways to increase investments in these areas. At the same time, marketing continues to be tasked with making the shift from a cost center to a revenue center. With the c-suite looking even more carefully at the impact marketing is (or isn't) having on the business, it's no wonder that creating content to fill these gaps continues to be a struggle for many marketers. As teams prepare to pitch for budget for the second half of 2016, there are 4 things they should keep in mind when approaching their CFO.
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How to Maximize the ROI of Video in Digital Marketing
Customer Zone
The use of video both as a marketing and entertainment tool has been rapidly increasing over the last few years. With the rise of YouTube stars, Vine celebrities, and Instagram video, it’s clear that consumers are craving more and more interactive content.
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Seven Steps to Successful Marketing Technology Adoption
MarketingProfs
Today's successful marketer must stay current on trends, organize digital assets, monitor online conversations, measure ROI, and much more. A well-stocked marketing toolkit is necessary to handle those tasks. And as revenue marketing and content marketing continue to converge, having the right tools and the right people in place is vital.
Keeping up with new technologies and evolving best-practices can be overwhelming; however, to excel, you must drop the fear and tap into those power…Today's successful marketer must stay current on trends, organize digital assets, monitor online conversations, measure ROI, and much more. A well-stocked marketing toolkit is necessary to handle those tasks. And as revenue marketing and content marketing continue to converge, having the right tools and the right people in place is vital.
Keeping up with new technologies and evolving best-practices can be overwhelming; however, to excel, you must drop the fear and tap into those power tools. -
Pandas, Penguins, and Hummingbirds
Fit Marketing
Keeping Google happy is a lot like pleasing a cat – what they want can change frequently and abruptly.
Major Google algorithm updates Panda, Penguin and Hummingbird have had a major impact on websites and SERPs over the past few years. The general rule that Google has given webmasters about these updates is this: If you are not practicing black hat search engine optimization (SEO), you have nothing to worry about.
That’s all well and good, but then a lot of people ignored…Keeping Google happy is a lot like pleasing a cat – what they want can change frequently and abruptly.
Major Google algorithm updates Panda, Penguin and Hummingbird have had a major impact on websites and SERPs over the past few years. The general rule that Google has given webmasters about these updates is this: If you are not practicing black hat search engine optimization (SEO), you have nothing to worry about.
That’s all well and good, but then a lot of people ignored everything else Google had to say. Even if you are confident that your SEO practices are on the up-and-up, here are answers to some of the most pressing questions about the menagerie of recent algorithm updates.
Courses
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Advanced Internet Marketing Strategies
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Advanced Search Engine Optimization
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Business Storytelling and Brand Development
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Internet Consumer Behavior and Analysis
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Internet Law
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Internet Marketing Campaign Development
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Media Literacy and Resesarch Methodologies
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New Media Marketing
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Strategic Internet Public Relations
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Web Design and Usability
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Languages
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English
Native or bilingual proficiency
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Spanish
Native or bilingual proficiency
Organizations
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Technology Association of Georgia
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- Present
Recommendations received
12 people have recommended Leigh
Join now to viewMore activity by Leigh
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Things I wanna do more in regards to YouShouldTalkTo. - speak at conferences, roundtables, events. - attend industry conferences, roundtables…
Things I wanna do more in regards to YouShouldTalkTo. - speak at conferences, roundtables, events. - attend industry conferences, roundtables…
Liked by Leigh Chesley 💙💜⛓️
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"I know we don't really know each other but I trust you" This is the only goal. The only thing that matters. I grabbed coffee with a VP of…
"I know we don't really know each other but I trust you" This is the only goal. The only thing that matters. I grabbed coffee with a VP of…
Liked by Leigh Chesley 💙💜⛓️
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Another fantastic NOW 2024 in the books! I’m always in awe of what the Longbow Advantage team does to make the week a success and I’m so grateful…
Another fantastic NOW 2024 in the books! I’m always in awe of what the Longbow Advantage team does to make the week a success and I’m so grateful…
Shared by Leigh Chesley 💙💜⛓️
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