Leigh Chesley 💙💜⛓️

If you asked your employees when they last reviewed their benefits guide, how many would say they haven’t seen it since annual enrollment? Or worse, how many would not remember receiving it or reviewing it in the first place? While benefits represents one of the largest financial investments that a company makes, second only to compensation, many benefits communication plans are misaligned with the HR team’s strategy or the company’s overall financial goals. To learn how to create more… Show more

If you asked your employees when they last reviewed their benefits guide, how many would say they haven’t seen it since annual enrollment? Or worse, how many would not remember receiving it or reviewing it in the first place? While benefits represents one of the largest financial investments that a company makes, second only to compensation, many benefits communication plans are misaligned with the HR team’s strategy or the company’s overall financial goals. To learn how to create more effective benefits communication strategies, consider following these four rules. Show less

In most organizations, it is likely that team members outside of the marketing organization have the ability to have the biggest impact in the market. But the key is understanding how best to find, activate, and leverage those relationships throughout the organization. Here are five steps you can take to successfully launch an employee advocacy program.

Content marketing and sales enablement are hot topics, and marketers are looking for ways to increase investments in these areas. At the same time, marketing continues to be tasked with making the shift from a cost center to a revenue center. With the c-suite looking even more carefully at the impact marketing is (or isn't) having on the business, it's no wonder that creating content to fill these gaps continues to be a struggle for many marketers. As teams prepare to pitch for budget for the… Show more

Content marketing and sales enablement are hot topics, and marketers are looking for ways to increase investments in these areas. At the same time, marketing continues to be tasked with making the shift from a cost center to a revenue center. With the c-suite looking even more carefully at the impact marketing is (or isn't) having on the business, it's no wonder that creating content to fill these gaps continues to be a struggle for many marketers. As teams prepare to pitch for budget for the second half of 2016, there are 4 things they should keep in mind when approaching their CFO. Show less

The use of video both as a marketing and entertainment tool has been rapidly increasing over the last few years. With the rise of YouTube stars, Vine celebrities, and Instagram video, it’s clear that consumers are craving more and more interactive content.

Today's successful marketer must stay current on trends, organize digital assets, monitor online conversations, measure ROI, and much more. A well-stocked marketing toolkit is necessary to handle those tasks. And as revenue marketing and content marketing continue to converge, having the right tools and the right people in place is vital.

Keeping up with new technologies and evolving best-practices can be overwhelming; however, to excel, you must drop the fear and tap into those power… Show more

Today's successful marketer must stay current on trends, organize digital assets, monitor online conversations, measure ROI, and much more. A well-stocked marketing toolkit is necessary to handle those tasks. And as revenue marketing and content marketing continue to converge, having the right tools and the right people in place is vital.

Keeping up with new technologies and evolving best-practices can be overwhelming; however, to excel, you must drop the fear and tap into those power tools. Show less

Keeping Google happy is a lot like pleasing a cat – what they want can change frequently and abruptly.

Major Google algorithm updates Panda, Penguin and Hummingbird have had a major impact on websites and SERPs over the past few years. The general rule that Google has given webmasters about these updates is this: If you are not practicing black hat search engine optimization (SEO), you have nothing to worry about.

That’s all well and good, but then a lot of people ignored… Show more

Keeping Google happy is a lot like pleasing a cat – what they want can change frequently and abruptly.

Major Google algorithm updates Panda, Penguin and Hummingbird have had a major impact on websites and SERPs over the past few years. The general rule that Google has given webmasters about these updates is this: If you are not practicing black hat search engine optimization (SEO), you have nothing to worry about.

That’s all well and good, but then a lot of people ignored everything else Google had to say. Even if you are confident that your SEO practices are on the up-and-up, here are answers to some of the most pressing questions about the menagerie of recent algorithm updates. Show less