Leslie D. Jenkins

Leslie D. Jenkins

New York City Metropolitan Area
3K followers 500+ connections

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About

Leslie Jenkins has over 25 years of experience in marketing, business development…

Activity

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Experience

  • FXCollaborative Graphic

    FXCollaborative

    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    San Francisco Bay Area

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    San Francisco Bay Area

Education

Licenses & Certifications

Honors & Awards

  • Panelist - Acquisitions & Rebranding: An Internal Marketing Perspective

    SMPS New York

    http://smpsny.org/events/acquisitions-rebranding-an-internal-marketing-perspective/

    The 2012 professional development season continues with this program on acquisitions and rebranding. When A/E/C firms acquire other firms – whether to expand geographically or to broaden their services – they must first develop an internal plan for an effective branding strategy and marketing integration approach. During this discussion, our panel of marketers will share their experiences on how their…

    http://smpsny.org/events/acquisitions-rebranding-an-internal-marketing-perspective/

    The 2012 professional development season continues with this program on acquisitions and rebranding. When A/E/C firms acquire other firms – whether to expand geographically or to broaden their services – they must first develop an internal plan for an effective branding strategy and marketing integration approach. During this discussion, our panel of marketers will share their experiences on how their firms mobilized for a potential acquisition, planned their overall approach, coordinated with team members in each office, communicated with employees, and ultimately re-branded. What went according to plan, and what didn’t? Knowing what they know now, how would the panelists prepare for another acquisition? What might they do differently next time? Whether your firm is large or small, recently acquired or resolutely boutique, there will be real-world lessons on branding and internal marketing for all.

    Moderator: Sharyn Yorio, Chief Marketing Officer, Design Ideas Group
    Panelists: Leslie D. Jenkins, Corporate Marketing Director, Perkins+Will
    David Koren, Director of Marketing, Perkins Eastman
    Brooke N. Weinstein, Northeast Region Marketing Manger, Dewberry
    Christine Cesaria, New York Area Marketing Manager, VHB

Languages

  • Spanish

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Organizations

  • SMPS New York Chapter

    Programs Committee Member (2011-2012), Special Events Committee (2013-2014)

    - Present

  • SMPS (Society for Marketing Professional Services)

    Member

    - Present

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