“While working with Lindsay, I was continually so impressed with how she was able to steer the high-level marketing vision while managing the day-to-day operations with such deep marketing expertise across a wide variety of channels and tactics. Her entrepreneurial mindset and brilliant stakeholder management has made her into a world-class startup operator.”
About
Co-founder and CEO of Super (hiresuper.com), a software startup building the AI assistant…
Contributions
-
What do you do if you're constantly dealing with tenant complaints?
To help make active istening more effective, get the right tools to log every communication and make sure nothing falls through the cracks. Technology (like Super!) can help centralize all communications to make it easier to respond quickly, let other team members tag in, and share context so that tenants aren't left to feel like they're waiting for a response or repeating themselves to different people. In addition, technology can help you prioritize, send reminders, and even conduct initial triage, so that no one is left waiting for a response or resolution.
-
You want to improve your content creation in Thought Leadership. How can software help you achieve that?
Platforms like Substack (follow me here! https://lindsayliu.substack.com/) and Beehiiv are a great, easy way to manage content and your list. Gone are the days of drafting in a doc, building an audience, and queueing a newsletter. Having an integrated platform for developing and distributing thought leadership in an elegant way has enabled me to fit the writing I enjoy doing into my routine. The key is to be consistent! These software platforms also make it easy to plan, draft, and schedule content.
-
How can you monitor tenant engagement?
Because so much of engagement with tenants has historically happened via email, text, phone, and portals, real estate is often "data poor" due to this fragmentation. Having a platform like hiresuper.com that centralizes all of these communications and engagements will give you access to insights at aggregate that are incredibly powerful. The key is not just another portal with different data, but one like Super that actually aggregates emails, text messages, tasks, announcements, and work orders. This allows management teams—from the executive to the individual manager—understand who they've engaged with, the status of interactions, and what's outstading. This data can inform staffing, support needs, and generally create more efficiencies.
-
What are the most effective proptech software options for tenant communication?
We think deeply about two things when it comes to tenant communications at my company, Super. The first side is the tenant experience. The age of "there's an app for that" is over. Residents expect to chat in real time. It's critical to meet residents where they want to be. It's why we built Super to be completely compatible with email and text message—it's what residents want, and requires no training and adoption. The second side is the management teams. They are inundated with communications coming from all directions, work orders, texts, emails, and separate task management systems. They need one hub to manage every communication—whether with external residents and vendors or internal teams. Check us out! hiresuper.com
Activity
-
Brent is a rock star—Tay tay watch out!
Brent is a rock star—Tay tay watch out!
Liked by Lindsay Liu
-
SOOO looking forward to this Lindsay Liu! Meeting and learning while eating and drinking sounds fun to me!
SOOO looking forward to this Lindsay Liu! Meeting and learning while eating and drinking sounds fun to me!
Liked by Lindsay Liu
-
Even experts need to convene on best practices for navigating the ever-complicated compliance landscape in NYC. Lucky for you, I've got a panel of…
Even experts need to convene on best practices for navigating the ever-complicated compliance landscape in NYC. Lucky for you, I've got a panel of…
Shared by Lindsay Liu
Experience
Education
Organizations
-
Multifamily Innovation Council
Member
- Present -
Chief
Member
- Present -
One Show
Judge
-
Recommendations received
4 people have recommended Lindsay
Join now to viewMore activity by Lindsay
-
🚨 New Episode Alert! 🚨 Episode 057 - Local Law Overload: Mastering NYC Compliance New York City’s local laws are constantly changing, and staying…
🚨 New Episode Alert! 🚨 Episode 057 - Local Law Overload: Mastering NYC Compliance New York City’s local laws are constantly changing, and staying…
Liked by Lindsay Liu
-
Everyone knows I lean a bit left of center (although more libertarian on the other axis). So while I'll be voting Harris in November, I do have a…
Everyone knows I lean a bit left of center (although more libertarian on the other axis). So while I'll be voting Harris in November, I do have a…
Liked by Lindsay Liu
-
I'm so honored to get to share the stage with a few amazing women in Multifamily at the MultifamilyWomen® Summit in a couple of weeks. Women in the…
I'm so honored to get to share the stage with a few amazing women in Multifamily at the MultifamilyWomen® Summit in a couple of weeks. Women in the…
Liked by Lindsay Liu
-
🔈 neonVest has been acquired! It’s been an incredible journey since Aakash Shah and I founded neonVest in 2018. Along the way, we’ve raised VC…
🔈 neonVest has been acquired! It’s been an incredible journey since Aakash Shah and I founded neonVest in 2018. Along the way, we’ve raised VC…
Liked by Lindsay Liu
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Lindsay Liu in United States
23 others named Lindsay Liu in United States are on LinkedIn
See others named Lindsay Liu