Articles by Lisa
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Platform Prosperity: Strategies for Success in the Era of API-driven Business
Platform Prosperity: Strategies for Success in the Era of API-driven Business
By Lisa Arthur
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The Crucial Role of APIs in Shaping Ethical AI
The Crucial Role of APIs in Shaping Ethical AI
By Lisa Arthur
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International Women's Day: A Journey Through Generations
International Women's Day: A Journey Through Generations
By Lisa Arthur
Activity
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I am going to be at Finovate Fall next week in NYC, with my colleague Hugo Groenendyk. Do reach out to us to learn about the Mambu platform, chat…
I am going to be at Finovate Fall next week in NYC, with my colleague Hugo Groenendyk. Do reach out to us to learn about the Mambu platform, chat…
Liked by Lisa Arthur
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A little evening Open Banking reading for folks in FIS while the kiddos settle back into school nights and homework. 📚🌙 #OpenBanking #FIS…
A little evening Open Banking reading for folks in FIS while the kiddos settle back into school nights and homework. 📚🌙 #OpenBanking #FIS…
Shared by Lisa Arthur
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Happy Labor Day Team Marine. Thank you for all you do each and every day to make a difference for our members, each other and the communicaties we…
Happy Labor Day Team Marine. Thank you for all you do each and every day to make a difference for our members, each other and the communicaties we…
Liked by Lisa Arthur
Experience
Publications
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Big Data Marketing: Engage your customers more effectively to drive more value.
Wiley
Leverage big data insights to improve customer experiences and insure business success
Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the…Leverage big data insights to improve customer experiences and insure business success
Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.
Explains how marketers can use data to learn what they need to know
Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI)
Provides a five-step approach in the journey to a more data-driven marketing organization
Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events
Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
Projects
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Big Data Marketing: Engage Your Customers More Effectively and Drive Value
Chapter 9 includes best practices I shared with Lisa and the Marketing Sciences Institute on Sales and Marketing alignment. Publish October 2013 by Wiley. Profits from sales are donated to the American Red Cross.
Other creatorsSee project
Recommendations received
3 people have recommended Lisa
Join now to viewMore activity by Lisa
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📢 Excited and honored to speak at Finovate Fall in New York on Sept 11. My Keynote: "Why the CFPB's proposed #openbanking rule 1033 will require a…
📢 Excited and honored to speak at Finovate Fall in New York on Sept 11. My Keynote: "Why the CFPB's proposed #openbanking rule 1033 will require a…
Liked by Lisa Arthur
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Looking forward to the OpenFinity 2024 Expo -- a great virtual experience to learn all about Open Banking and the pending Consumer Financial…
Looking forward to the OpenFinity 2024 Expo -- a great virtual experience to learn all about Open Banking and the pending Consumer Financial…
Shared by Lisa Arthur
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Sensedia and CredibanCo are transforming #financialservices in #Colombia with easy, fast, safe and compliant #OpenFinance. What a milestone!
Sensedia and CredibanCo are transforming #financialservices in #Colombia with easy, fast, safe and compliant #OpenFinance. What a milestone!
Liked by Lisa Arthur
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📣 Mastering End-User Consent in Open Finance Ecosystems replay and presentation are now available on OpenFinity. Download the presentation…
📣 Mastering End-User Consent in Open Finance Ecosystems replay and presentation are now available on OpenFinity. Download the presentation…
Liked by Lisa Arthur
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Na semana passada tivemos mais uma edição do IT Forum, de volta a Praia do Forte! Já to com saudade da Bahia! :) Foram dias bastante intensos…
Na semana passada tivemos mais uma edição do IT Forum, de volta a Praia do Forte! Já to com saudade da Bahia! :) Foram dias bastante intensos…
Liked by Lisa Arthur
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Excited to start Day 1 of Fintech South at The Woodruff Arts Center with Technology Association of Georgia !
Excited to start Day 1 of Fintech South at The Woodruff Arts Center with Technology Association of Georgia !
Liked by Lisa Arthur
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