Lisa Arthur

Lisa Arthur

Greater Seattle Area
3K followers 500+ connections

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Articles by Lisa

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Activity

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Experience

  • Sensedia Graphic

    Sensedia

    Seattle, Washington, United States

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    Global

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    Greater Chicago Area

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    Greater Chicago Area

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    Indianapolis, Indiana Area

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    Indianapolis, Indiana Area

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Publications

  • Big Data Marketing: Engage your customers more effectively to drive more value.

    Wiley

    Leverage big data insights to improve customer experiences and insure business success
    Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the…

    Leverage big data insights to improve customer experiences and insure business success
    Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.

    Explains how marketers can use data to learn what they need to know
    Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI)
    Provides a five-step approach in the journey to a more data-driven marketing organization
    Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events
    Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.

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Projects

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