“I got to work with Lisa on content marketing projects over a year at Animalz. Lisa joined the team as a Senior Content Marketing Manager and immediately performed at and above the expectations of her title. She expertly project managed her customers, building deep, trusted relationships by delivering consistently high quality content that grew organic traffic and met lead gen goals. She was delightful to work with, sharing high level constructive and positive feedback consistently and being solution oriented when met with challenges. She skillfully juggled her workload asking for help from team members when needed and expanding her content marketing skillset by taking on design work, deepening her ability to tell stories through reporting, and analyzing performance to make high level but actionable recommendations to clients. Her experience leading teams and mentoring others shown through in her communication and work style. Lisa is someone I hope to get to work with again.”
Lisa Banks Paranjpe
Gainesville, Florida, United States
3K followers
500+ connections
About
Marketing and communications leader with MBA, 10+ years' experience using strategic…
Activity
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There’s a lot of advice out there on how to game the LinkedIn algorithm to grow your audience. Most of it is wrong. Here are the 3 simple…
There’s a lot of advice out there on how to game the LinkedIn algorithm to grow your audience. Most of it is wrong. Here are the 3 simple…
Liked by Lisa Banks Paranjpe
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Benchmark reports are one of the most effective ways for companies to generate pipeline and revenue. Here are 3 methods to produce them: 1️⃣ Analyze…
Benchmark reports are one of the most effective ways for companies to generate pipeline and revenue. Here are 3 methods to produce them: 1️⃣ Analyze…
Liked by Lisa Banks Paranjpe
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Self-doubt kills a lot of good ideas. So often, I have an idea to share on LinkedIn, but every time I type up a draft, a little voice in my head…
Self-doubt kills a lot of good ideas. So often, I have an idea to share on LinkedIn, but every time I type up a draft, a little voice in my head…
Liked by Lisa Banks Paranjpe
Experience
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Education
Licenses & Certifications
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Certificate of Japanese Language Proficiency Level II (score: 82.75%) Tokyo, Japan (2001) Ability to converse, read, and write about general matters. Approximately 1,000 kanji and 6,000 words.
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Volunteer Experience
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Writer
Elliott.org
- 11 months
Civil Rights and Social Action
Contribute writing skills as volunteer to help out a nonprofit organization that advocates for the everyday person.
Elliott would not be possible without help from a staff of volunteers, who donate their time to help advocate for consumers. If you’re interested in making the world a better place, please visit Elliott.org. We’d love to have you on board.
Publications
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Volunteer writing for consumer advocacy site
Elliott.org
See publicationThe articles I contribute to Elliott.org.
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Guest post: How Lawyers Can Make the Most of Media Mentions
Attorney at Work
See publicationA guest post speaking to individual lawyers who are actively working towards building their profile with quotes and mentions in the press - and how to snowball that into even more media mentions.
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Website for job search applicants and hiring companies
Mintful
See publicationWebsite copywriting including videos, contribution to backend copy, signup process emails and more
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If We Could Improve One Thing on Your Blog It Would Be This
SEO Advantage Blog
See publicationBlog post discussing the importance of headlines and how to come up with great ones.
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Asset to help gain traction in saturated market (article with unique worksheet)
Enjuris.com
See publicationHow to Choose a Personal Injury Lawyer: Created a form and article that goes deeper than other resources to answer a very important question and gain headway into a very saturated market.
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Earned media mentions at various publications
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See publicationSee comprehensive list of online publications where I've facilitated coverage for Enjuris and its legal clients.
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Engagement tools for B2C audience (forms)
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See publicationCreated helpful forms for engagement with target consumers.
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Infographic for link building
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See publicationEstablished link-building asset: created infographic and article, initiated email and press outreach to build links
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Two Ways for a Copywriter to Specialize (blog post)
Blog at LisaBanks.com
See publicationAre you a copywriter and looking to find more clients? It's time to overcome your fear of naming the topics and media you do best.
Courses
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Better Together: Finding the Balance Between PR and Marketing. FPRA Professional Development Seminar (Gainesville, 2018)
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Business Development Seminars Financial Statement Interpretation, Chairing Effective Board Meetings, Marketing and Exporting. Growth Opportunities Agency, Digby, NS, Canada (2003)
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Languages
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English
Native or bilingual proficiency
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Japanese
Elementary proficiency
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French
Elementary proficiency
Recommendations received
11 people have recommended Lisa
Join now to viewMore activity by Lisa
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SaaSpirin was recognized by BestStartups for innovation in the SaaS industry!
SaaSpirin was recognized by BestStartups for innovation in the SaaS industry!
Liked by Lisa Banks Paranjpe
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Little-known secret about content marketing: If you can answer 4 basic questions, you can do whatever you want. If you can answer these questions…
Little-known secret about content marketing: If you can answer 4 basic questions, you can do whatever you want. If you can answer these questions…
Liked by Lisa Banks Paranjpe
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