About
• Non Executive Director @ Access Intelligence PLC, a leading Social SaaS company…
Articles by Lisa
-
Enduring Brands: Will your brand stand the test of time?
Enduring Brands: Will your brand stand the test of time?
By Lisa Gilbert
Activity
-
Sharing to my network in case any of these roles could be a good fit for you
Sharing to my network in case any of these roles could be a good fit for you
Liked by Lisa Gilbert
-
Thank you, Ambassador Lui Tuck Yew of Singapore, for meeting with me and the Kyndryl team in Washington, D.C. to discuss cloud, AI, cyber security…
Thank you, Ambassador Lui Tuck Yew of Singapore, for meeting with me and the Kyndryl team in Washington, D.C. to discuss cloud, AI, cyber security…
Liked by Lisa Gilbert
Experience
Education
Licenses & Certifications
Volunteer Experience
Publications
-
The New Yorker
Conde Nast
Singapore Sessions: The Asian Opportunity -- How can global companies change their recipe for success and claim a a bigger slice of Asian's rapidly expanding pie. Gilbert is highlighted in the article on the differences of doing business in Asia vs the Western world.
Courses
-
Marketing Academy | McKinsey Fellow
Graduate of Cohort #5
Projects
-
The New Era of Marketing
Lisa Gilbert at ImperaTives 2012
Lisa Gilbert, Vice President of Marketing, IBM Growth Markets, delivered the keynote address at ImperaTives 2012. She spoke about the future of Indian markets and shared some insight from her extensive experience. She discussed about the evolution of marketing and how to implement the “Know – Model – Analyse – Nurture – Scale” cycle. A brief discussion of the evolution of marketing follows. -
What Keeps CXO'S Up At Night...
Lisa Gilbert, Vice President of Marketing, IBM Growth Markets, delivered the keynote address at ImperaTives 2012. She spoke about the future of Indian markets and shared some insight from her extensive experience. She discussed about the evolution of marketing and how to implement the “Know – Model – Analyse – Nurture – Scale” cycle. A brief discussion of the evolution of marketing follows.
Marketing as an art form is changing. With the permeation of technology, the craft is more…Lisa Gilbert, Vice President of Marketing, IBM Growth Markets, delivered the keynote address at ImperaTives 2012. She spoke about the future of Indian markets and shared some insight from her extensive experience. She discussed about the evolution of marketing and how to implement the “Know – Model – Analyse – Nurture – Scale” cycle. A brief discussion of the evolution of marketing follows.
Marketing as an art form is changing. With the permeation of technology, the craft is more instrumented, interconnected and intelligent. This is causing paradigm shifts in Kotler’s Four ‘P’s and the way marketing is perceived, driven and implemented.
The concept of marketing can be boiled down to the following: Understand your customers, Address their needs while you build their trust, and Repeat. Though this concept has remained unchanged over the ages, the way it has manifested has changed.
In today’s world, the boundary between work and life has changed. The old notions of demographics and segments no longer apply. Every customer is unique and they do not want to be a part of a ‘segment’. To acquire and retain today’s customer, you must be willing, and able, to treat them as one.
With such a monumental shift in approach, the CMO has the need to evolve. This means that CMOs need to refine their skill sets – and mind sets.
This rethinking of marketing will ensure that customers are understood as individuals. It will also mean that marketers can get ahead of the demand and ensure that the brand and culture are one. Marketing will transform to be a less obtrusive and more personal art form.
Honors & Awards
-
2020 Top 50 Marketers of the Year
On Con Icon Award
OnCon Icon Award Winners are determined by peer to peer votes. This year's OnCon Icon Award Winners were determined from over 4,500 votes in total. It is a tremendous honor to be selected as an award winner, as the selection is based off of peer recognition of performance, impact, and contributions.
-
D&AD Award - Digital / Creative Use of Data: IBM’s Second Life app
D&AD
https://www.dandad.org/awards/professional/2020/232927/second-life/
-
Guinness World Record: Largest Clapping Ensemble (IBM Team Achievement)
Guinness World Records
The largest clapping ensemble consisted of 3,962 participants, and was achieved by IBM Japan Ltd. (Japan) in Chiba, Chiba, Japan, on 4 April 2019.
https://www.guinnessworldrecords.com/world-records/379882-largest-clapping-ensemble -
Marketing Leader of the Year 2018 | Highly Commended
The Marketing Society
Across the UK & Ireland, nominated along with seven other incredibly skilled professionals for 2018 Marketing Leader of the Year. Secured a Highly Commended ranking as the outcome.
Languages
-
Japanese
-
-
French
-
-
English
Native or bilingual proficiency
Recommendations received
7 people have recommended Lisa
Join now to viewOther similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Lisa Gilbert in United States
-
Lisa Gilbert
I help Law Firms Maximize their potential workflows and productivity through Technology.
-
Lisa G.
Evaluation Specialist
-
Lisa Gilbert
-
Lisa Gilbert
Healthcare Business Development
369 others named Lisa Gilbert in United States are on LinkedIn
See others named Lisa Gilbert