Lisa Trublet de Nermont

AI cannot replace humanity. Your tonality, opinions, and unique perspective are what will develop your online personality and continue to build your unique audience.

Knowing your audience doesn't have to be an overly complicated process. The quickest way to know your audience is to know your customers. Partner closely with our CSM teams and start there.

Correct, however, knowing the difference between paid search and programmatic advertising is important too. They differ primarily in their targeting and placement methods: programmatic advertising automates the buying and selling of ad space across various websites and platforms, targeting specific audiences using data and algorithms, whereas paid search advertising focuses on displaying ads in search engine results based on specific keywords and user search queries.

True, but do you understand how important BTL marketing is? Here are some key understandings before kicking off your 2024 plans. 1. BTL marketing achieves up to 70% more engagement due to its personalized approach compared to broad-scale strategies. 2. BTL campaigns show a measurable ROI increase of 30-50% through direct response tracking. 3. Small businesses report a 40% reduction in marketing costs using BTL strategies versus traditional mass media advertising.

Market research 🧐 is critical for copywriters serving a global audience and marketing teams. I always encourage my copywriters to invest an intentional amount of time adopt cultural nuances, regional colloquialisms, not just localization but also leaning into transcreation for regions with multiple languages. Localization only emphasizes cultural context, whereas transcreation merges translation with creative adaptation. Marketing materials such as product names and slogans often lack straightforward translations and more thought is needed that a simple blanketed approach for every country you target. It’s a multi layered strategy worth every ounce of sweat.

I love art, and in my experience crafting a message is much like crafting art: simplicity often holds more power than complexity. In the age of information overload, clarity and conciseness are the keys to capturing attention. A well-structured message, free from jargon, paired with emotive storytelling, not only informs but also resonates, inspiring action and commitment from the team.