Nicole France

Storytelling — the beating heart of modern brands. Content is a brand’s most valuable asset. It’s also the secret weapon to long-term customer engagement. Doing that at scale requires an understanding of how to build, and build on, consistent storylines across media platforms — with customers, and over time. It also requires the tools that make using and reusing the content that fuels those storylines and experiences easy.

This combines the art of brand storytelling, including storyworld… Show more

Storytelling — the beating heart of modern brands. Content is a brand’s most valuable asset. It’s also the secret weapon to long-term customer engagement. Doing that at scale requires an understanding of how to build, and build on, consistent storylines across media platforms — with customers, and over time. It also requires the tools that make using and reusing the content that fuels those storylines and experiences easy.

This combines the art of brand storytelling, including storyworld structures, with the science of composable content, a new kind of technology approach that finally makes it possible to fulfill the promise of brand storytelling in ways that have never been easier or faster for businesses to execute. Show less

IT executives and business decision-makers report just 26% of IoT initiatives are a complete success. What are the critical factors?

“When you are the fastest decision-maker, you win,” Bob Bennett, the chief innovation officer of Kansas City, Mo., told Cisco. “The Internet of Things allows companies and cities to quickly analyze data from sensors and connected products and link it to a decision.”

But despite its status as a key strategic priority, IoT is rarely smooth sailing… Show more

IT executives and business decision-makers report just 26% of IoT initiatives are a complete success. What are the critical factors?

“When you are the fastest decision-maker, you win,” Bob Bennett, the chief innovation officer of Kansas City, Mo., told Cisco. “The Internet of Things allows companies and cities to quickly analyze data from sensors and connected products and link it to a decision.”

But despite its status as a key strategic priority, IoT is rarely smooth sailing. Only 26 percent of companies surveyed in a Cisco study could call at least one of their Internet of Things initiatives a complete success. Understanding the obstacles and successes that companies have experienced when adopting IoT sheds light on what for many remains uncharted territory. Our analysis reveals some key challenges, breakthroughs, and best practices that can help guide other organizations on their journeys to IoT value. Show less

When it comes to the Internet of Things, solo acts rarely succeed. As powerful as IoT can be, it’s still far from a mature set of technologies and services. That means that any IoT initiative requires stitching together multiple pieces in order to build something that works effectively.

Here are seven tips for getting the most out of technology partners.

Data analytics, AI, and automation are revolutionizing technology services — and how IT organizations work.

Predictive analytics, artificial intelligence, and automation yield powerful insights faster than human analysts ever could. These technology advances make digital business possible. They also make external IT services more valuable than ever before.

The ability to detect anomalies and accurately predict behavior doesn’t just reduce unscheduled downtime for aircraft engines… Show more

Data analytics, AI, and automation are revolutionizing technology services — and how IT organizations work.

Predictive analytics, artificial intelligence, and automation yield powerful insights faster than human analysts ever could. These technology advances make digital business possible. They also make external IT services more valuable than ever before.

The ability to detect anomalies and accurately predict behavior doesn’t just reduce unscheduled downtime for aircraft engines or increase the value of online retail purchases. It empowers IT departments to deliver reliable, secure technology capabilities as quickly as business operations require them. Show less

Digital transformation isn't just for the private sector. Cities show proven results. From smart lighting to digital crime-fighting to connected transportation and beyond, cities are poised for a radical makeover.

This technology-driven transformation is redefining the business of running a city. It has as much influence on how cities generate revenue as on the assets they own and how they manage them.

New analysis shows the biggest impact comes from digitizing the ways clinicians, healthcare workers, and administrators do their jobs — not from "sexy" patient-facing stuff like telemedicine.

Look around at what’s been written and you’ll find a lot about digital bells and whistles in healthcare. Things like telehealth and remote patient monitoring. Without doubt, telehealth offers tremendous value, particularly for patients in rural areas or with rare diseases.

But it can’t come… Show more

New analysis shows the biggest impact comes from digitizing the ways clinicians, healthcare workers, and administrators do their jobs — not from "sexy" patient-facing stuff like telemedicine.

Look around at what’s been written and you’ll find a lot about digital bells and whistles in healthcare. Things like telehealth and remote patient monitoring. Without doubt, telehealth offers tremendous value, particularly for patients in rural areas or with rare diseases.

But it can’t come anywhere close to the value of digitizing far more mundane, yet far more significant, aspects of healthcare delivery: collaboration, equipment search, staffing, and cybersecurity. These areas offer the highest potential returns—by a wide margin—over the near term and long term. They also provide a solid foundation for further digitization. Show less

The retail industry has the potential to generate $506 billion in digital business value through 2018. Yet retailers only realized 15 percent of this Digital Value at Stake in 2015. How can retailers avoid disruption, and capitalize on the digital opportunity? This report prescribes specific steps retailers can take to digitize their businesses end-to-end.

Connected Futures is an online magazine created by business-minded thought leaders. Through the voice of Industry experts, marketplace analysts, and c-suite executives, Connected Futures demonstrates how today’s technologies and services are redefining organizations by impacting growth, efficiency and the competitive landscape to drive business value.