“I have had the pleasure of working closely with Lori Taylor and have been consistently impressed by her exceptional leadership in marketing. I was able to watch Lori as she developed and scaled a high-performing marketing team. She marketed the product I managed and she brought a strategic vision and tactical execution to every collaboration. Her player/coach approach not only drives collaborative and motivated team environment, Lori's ability to inspire and lead her team to achieve extraordinary results was fantastic to watch. I highly recommend her as an asset to any organization.”
About
As an accomplished marketing leader passionate about driving growth, I’ve consistently…
Contributions
Activity
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Today we’re proud to announce our partnership with Priority Health to expand access to free high-quality, convenient care for any adult without…
Today we’re proud to announce our partnership with Priority Health to expand access to free high-quality, convenient care for any adult without…
Liked by Lori Taylor
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The new NAR rules are shaking up the industry, with buy-side commissions already shrinking. 📉 Agents are cutting fees to stay competitive, but this…
The new NAR rules are shaking up the industry, with buy-side commissions already shrinking. 📉 Agents are cutting fees to stay competitive, but this…
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Experience
Education
Licenses & Certifications
Honors & Awards
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Healthcare Marketing Impact Award
Modern Healthcare and Ad Age
DataLink won silver in the Tiny But Might Campaign of the Year category for its website redesign. They collaborated with Gettinggraphic to modernize the website’s design, using abstract images against a clean white background with custom graphics to better showcase products for all potential customers including payers. The company also created a resources section with blogs, conference listings, webinars, news, and more, with content drafted by the in-house team.
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Marcom Awards
Association of Marketing and Communication Professionals (AMCP)
- Platinum award for DataLink's website redesign
- Gold award for DataLink's brand refresh and for the publication Life at DataLink
- Honorable mentions for DataLink's new tradeshow booth and DataLink’s LinkedIn page
DataLink’s marketing team worked with partner Gettingraphic on all the winning projects and with ADM2 Exhibits & Displays on the tradeshow booth design. -
AVA Digital Awards
Association of Marketing and Communication Professionals
Altruista Health and Park Avenue Animation House have won a Platinum award from among 2,500 entries for their animated video, Fewer Gaps, Better Care. The video highlights the GuidingCare® integration of the entire continuum of healthcare. The 90-second video is a quick look at three patient scenarios in which GuidingCare helps prevent costly and potentially dangerous gaps in care for health plan members.
AVA Digital Awards is an international competition that recognizes excellence by…Altruista Health and Park Avenue Animation House have won a Platinum award from among 2,500 entries for their animated video, Fewer Gaps, Better Care. The video highlights the GuidingCare® integration of the entire continuum of healthcare. The 90-second video is a quick look at three patient scenarios in which GuidingCare helps prevent costly and potentially dangerous gaps in care for health plan members.
AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. The awards for outstanding achievement are sponsored and judged by the Association of Marketing and Communication Professionals.
Congratulations to Altruista’s Lori Taylor, Associate Vice President of Marketing; project lead, Nora Brunner, Communications Manager; scriptwriter, and Park Avenue Animation House, production. Special thanks to Altruista’s Jennie Giuliany, Lead Clinician, Client Management, and Munish Khaneja, Chief Medical Officer, for concept and clinical input. -
Marcom Awards
Association of Marketing and Communication Professionals (AMCP)
The Altruista Health marketing team earned platinum and gold awards from MarCom Awards in three categories for 2020, from among thousands of entries worldwide. The winning entries are:
Platinum Award – Altruista animated video, Fewer Gaps. Better Care
Gold Award – ALIX, the Altruista Health intranet
Gold Award – Thought Leadership Series (for white papers: The Internet of Medical Things and Natural Disaster Models Help Predict Behavioral Health Needs)
MarCom Awards…The Altruista Health marketing team earned platinum and gold awards from MarCom Awards in three categories for 2020, from among thousands of entries worldwide. The winning entries are:
Platinum Award – Altruista animated video, Fewer Gaps. Better Care
Gold Award – ALIX, the Altruista Health intranet
Gold Award – Thought Leadership Series (for white papers: The Internet of Medical Things and Natural Disaster Models Help Predict Behavioral Health Needs)
MarCom Awards “recognize the outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs,” a MarCom press release said. “Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.”
MarCom is one of the largest, and most prestigious creative competitions in the world. MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 25-year-old international organization consisting of several thousand creative professionals. -
MarCom Awards
Association of Marketing and Communication Professionals
Altruista Health has captured a series of awards in marketing from MarCom Awards, which received more than 6,000 entries from around the world for the 2019 competition. The entries are judged by industry professionals who look for “a high standard of excellence” and work that “serves as a benchmark for the industry.”
Altruista won the platinum award for its thought leadership campaign – a series of clinical and technical papers designed to educate and enlighten a variety of audiences on…Altruista Health has captured a series of awards in marketing from MarCom Awards, which received more than 6,000 entries from around the world for the 2019 competition. The entries are judged by industry professionals who look for “a high standard of excellence” and work that “serves as a benchmark for the industry.”
Altruista won the platinum award for its thought leadership campaign – a series of clinical and technical papers designed to educate and enlighten a variety of audiences on pressing industry topics. The series includes articles viewable on the Altruista website on hospital readmissions, social determinants of health, artificial intelligence and the opioid crisis. Congratulations to authors Farhana Kauser, Neelima Madisetty and Deepika Salome, members of the clinical team, and Nora Brunner, a member of the marketing team. In a separate category, the same paper on social determinants of health received an honorable mention for writing.
A company overview brochure that describes Altruista and the advantages it brings to value-based care also took a platinum award. The company’s trade show exhibit, redesigned in recent years, took a gold award.
This is the second year for Altruista to win MarCom honors. MarCom is one of the oldest, largest and most prestigious creative competitions in the world, sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). AMCP is a 25-year-old international organization of creative professionals who contribute to public service and community organizations, donating $250,000 to charitable causes in recent years. -
Healthcare Marketing Impact Award - Bronze Award for Website
Modern Healthcare
The Healthcare Marketing Impact Awards are designed to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms. The awards honor campaigns that advance provider, insurer, supplier and advocacy group efforts to deliver high quality, affordable and accessible healthcare; promote the health of individual patients, groups and communities; and help organizations thrive and grow in today's rapidly changing healthcare environment.
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MARCOM Awards
Association of Marketing and Communication Professionals (AMCP)
MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,000 print and digital entries are submitted from dozens of countries. Altruista Health received Platinum Awards for The API Edge Video and Rebranded Marketing Materials; Gold Awards for the Altruista Health…
MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,000 print and digital entries are submitted from dozens of countries. Altruista Health received Platinum Awards for The API Edge Video and Rebranded Marketing Materials; Gold Awards for the Altruista Health Rebrand and Website Redesign; Honorable Mention for the Altruista Health Video and and New Logo.
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GDUSA Health + Wellness Design Awards
GDUSA Graphic Design
GDUSA’s American Health + Wellness Design Awards™ honors outstanding graphic communication by this high-profile segment of the economy. The winners features projects encompassing the big picture of health and wellness: traditional medicine and healthcare; holistic and alternative healing; healthy lifestyles and nutrition; and the aging of our society. Altruista Health was recognized for the new Altruista Health logo and Rebranded Website.
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Marketer of the Year Finalist
American Marketing Association, Tampa Chapter
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Gold Award Best Overall Internet Site
eHealthcare Leadership Awards
Awards are given for online marketing and internet sites in the healthcare industry.
Organizations
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International Association of Business Communicators
Member
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American Marketing Association
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- Present
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