About
Louis Lee, Chief Creative Officer and Cofounder of Bellweather, is a seasoned creative…
Articles by Louis
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From Family Legacy to Creative Entrepreneurship: A Tribute to My Parents' Dry Cleaning Business
From Family Legacy to Creative Entrepreneurship: A Tribute to My Parents' Dry Cleaning Business
By Louis Lee
Contributions
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What do you do if you want to stay current with design trends?
Easy! Don't follow design trends — it's how we get stuck in a world of what I like to call the "sea of same." Go to art galleries, art museums, art archives, and the library. Or go for a walk and hunt for typography right under your nose or in front of your eyes. Collect your treasures and then edit, supplement, and see what could emerge as inspiration for your project and ultimately determine what the vibe is for the audience.
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How can you write impactful and concise ad copy?
Clarity and brevity yes but also integrated/omnichannel media requires a more than one size fits all or simple resizes. You've only got a split second to capture attention but what about giving the audience more time to spend on the creative? We all have seen the genius Casper ads on the NYC subway that gamefied the ad experience.
Activity
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A subject close my heart - I've been asked to speak on a panel at SXSW about Social Media and Misinformation. Please vote for me, Cynthia Plotch…
A subject close my heart - I've been asked to speak on a panel at SXSW about Social Media and Misinformation. Please vote for me, Cynthia Plotch…
Liked by Louis Lee
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I was honored to be part of a group of panelists, moderated by The Webby Awards, in last week's "The Future of Design & Accessibility" panel. If I…
I was honored to be part of a group of panelists, moderated by The Webby Awards, in last week's "The Future of Design & Accessibility" panel. If I…
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