About
Michael Howard is a leading expert in predictive analytics and cultural insights, with…
Articles by 🔥Michael
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How to Use Cultural Listening for Product Innovation
How to Use Cultural Listening for Product Innovation
By 🔥Michael Howard
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Unlocking the Power of Predictive Cultural Intelligence: Nichefire’s Approach to Trend Spotting
Unlocking the Power of Predictive Cultural Intelligence: Nichefire’s Approach to Trend Spotting
By 🔥Michael Howard
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Cultural Listening: The Missing Piece in Your Research Tool Stack
Cultural Listening: The Missing Piece in Your Research Tool Stack
By 🔥Michael Howard
Contributions
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How does organizational design affect your productivity?
Coming from a startup founder who's building a team - organizational design is crucial. A good design can lead to smooth operations with minimal toe-stepping. For the small business folks - one resource we found pretty useful for good organizational design was the Entrepreneurial Operating System. Check it out if you haven't.
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How can audience research improve your website's design?
Social listening is another great way to explore the type of messaging that will resonate well with your audience. The best way to appeal to your audience is to speak their language. Social listening can help you build a strong understanding of the tone, verbiage, and cultural relevancy that can resonate well with your audience. Then follow this up with some SEO keyword research to make sure that your website is also going to align with what people are going to look for.
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How can you enhance your creative problem-solving process with emerging trends and tools?
This is coming from a cultural perspective. One of the things I like to do is catalog ideas and trends I see out in the wild... then sleep on them! Staying in-the-know of relevant trends and themes is critical for me. There are tools that can help you do this (a quick plug for my own tool, Nichefire, that I use for this) but other tools like Google Trends and TikTok's Creative Center can give you a quick glimpse of the world. This then leads me to a thought exercise where I try to tie some of the trends to common themes I've seen. And these common themes become the foundation for sustaining relevancy in your creative process and making sure you aren't creating in your own personal silo.
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What are the best data sources for researching consumer behavior?
One thing you'll want to be on the lookout for when bringing in secondary data sources is understanding which sources are going to be noise, and which will have insight for certain audiences. For instance, if you're trying to understand activation opportunities for the gaming community, you may want to explore Reddit, Twitch, or Discord since that's where that community is most densely congregated. Another thing to consider is the flow of trend data from one platform to the next. This can really help you understand the customer journey. For instance, a trend gets popular on social platforms like Instagram and TikTok, you can craft the behavior narrative by also looping in Google Trends data and exploring web traffic to see its pattern.
Activity
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🔎🧐 Haleon is presenting at Quirk's NYC this week! My amazing consumer insights teammates Litthya Báez and Tina Tonielli will present our…
🔎🧐 Haleon is presenting at Quirk's NYC this week! My amazing consumer insights teammates Litthya Báez and Tina Tonielli will present our…
Liked by 🔥Michael Howard
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Just a couple days left to get your U.S. made products in front of Walmart. Tag an entrepreneur who needs to see this! 👇
Just a couple days left to get your U.S. made products in front of Walmart. Tag an entrepreneur who needs to see this! 👇
Liked by 🔥Michael Howard
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Next Saturday I'll be riding in Dartmouth's annual Prouty ride to raise funds for cancer research. I'll be riding in memory of my dad, Dirk…
Next Saturday I'll be riding in Dartmouth's annual Prouty ride to raise funds for cancer research. I'll be riding in memory of my dad, Dirk…
Liked by 🔥Michael Howard
Experience
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Education
Licenses & Certifications
Volunteer Experience
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Swim Coach and Volunteer
Special Olympics
- Present 9 years 7 months
Civil Rights and Social Action
-Volunteer and swimming coach for special needs children
Publications
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Using health belief model and social media analytics to develop insights from hospital-generated twitter messaging and community responses on the COVID-19 pandemic
Journal of Enterprise Information Management
See publicationThis study aims to examine how different hospitals utilize social media to communicate risk information about COVID-19 with the communities they serve, and how hospitals' social media messaging (firm-generated content and their local community's responses (user-generated content) evolved with the COVID-19 outbreak progression.
Recommendations received
10 people have recommended 🔥Michael
Join now to viewMore activity by 🔥Michael
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The new Arby's campaign is so spot on culturally. It reminds me of the good old days of #foodom (link in the comments for the people who weren't…
The new Arby's campaign is so spot on culturally. It reminds me of the good old days of #foodom (link in the comments for the people who weren't…
Liked by 🔥Michael Howard
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Reflecting on AI in PR: Insights from PRmoment’s Masterclass This week, I had the opportunity to both attend and contribute to Ben Smith’s event…
Reflecting on AI in PR: Insights from PRmoment’s Masterclass This week, I had the opportunity to both attend and contribute to Ben Smith’s event…
Liked by 🔥Michael Howard
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Want a booster shot of pride in the American spirit and story this 4th? Spend some time reading this address (link below) by President Coolidge…
Want a booster shot of pride in the American spirit and story this 4th? Spend some time reading this address (link below) by President Coolidge…
Liked by 🔥Michael Howard
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Rafi Mendelsohn Cyabra will be speaking tomorrow about "When disinformation hits companies: safeguards for brand reputation and protection" during a…
Rafi Mendelsohn Cyabra will be speaking tomorrow about "When disinformation hits companies: safeguards for brand reputation and protection" during a…
Liked by 🔥Michael Howard
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