About
***Anthem Award-winning CMO Advisor***
Author | Inclusive Marketing Strategist |…
Articles by Lola
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The Truth on Authentic Inclusive Marketing and How to Make It Happen
The Truth on Authentic Inclusive Marketing and How to Make It Happen
By Lola Bakare
Contributions
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What do you do if conflicts arise from sponsored content as an influencer?
The most important thing to do is make people feel seen, heard, and understood. Two words that do this more powerfully than any other two I’m aware of are “Thank” and “You”. It costs you nothing to think a commenter, any commenter, for their time.
Activity
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10 things I'm paying attention to today: 🎬 Netflix gets into clean rooms; can AI fix CTV’s fill rate problem? (AdExchanger) -…
10 things I'm paying attention to today: 🎬 Netflix gets into clean rooms; can AI fix CTV’s fill rate problem? (AdExchanger) -…
Liked by Lola Bakare
Experience
Education
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New York University - Leonard N. Stern School of Business
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Activities and Societies: Stern Opportunity Co-Editor in Chief, VP Student Recruitment Association of Hispanic and Black Business Students, Stern Admissions Graduate Ambassador, Consortium for Study in Graduate Management Member
Recipient of the Alex S. Auerbach Award for service to the School and the community.
Recipient of the President’s Service Award for work as Co-Editor in Chief of The Stern Opportunity -
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Activities and Societies: Daily Pennsylvanian Columnist, United Minorities Council Programming Tri-Chair, Women in Leadership Society Board Member, Onyx Senior Honor Society Member, Sphinx Senior Society Member
English Major, History Minor
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Publications
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How Black Women Can Navigate Pay-Gap Gaslighting
Harvard Business Review
This year, Black Women’s Equal Pay Day is almost a full two months later than it was just last year thanks to an ever-widening wage gap. While the burden of achieving equal pay remains on leaders, policymakers, and people in power, the author recommends strategies for Black women to fight the gaslighting that so often accompanies self-advocacy: call it by its name, embrace the discomfort, map what you’re making up for, fight fire with facts, let them tell you, and give yourself grace.
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Lessons for marketers from brands that have gotten Pride Month right
Campaign
Pride Month is here, and marketers are again navigating the increasingly blurry line between performative displays of allyship and using their power authentically to shape a more equitable future for the LGBTQIA+ community.
While industry talking heads may question whether brands should bother with such lofty goals, studies like Edelman’s Trust Barometer continue to prove that the answer to this is an unequivocal yes. In the month of June and throughout the year, campaigns on the right…Pride Month is here, and marketers are again navigating the increasingly blurry line between performative displays of allyship and using their power authentically to shape a more equitable future for the LGBTQIA+ community.
While industry talking heads may question whether brands should bother with such lofty goals, studies like Edelman’s Trust Barometer continue to prove that the answer to this is an unequivocal yes. In the month of June and throughout the year, campaigns on the right side of the line are less brand activation and more brand activism. -
What It Looks Like To Take A Stand: Top 2021 Inclusive Marketing Moments
Adweek
Even in a world where consumers across identities are 4 times more likely to trust brands that take a stand, the power of truly inclusive marketing is too often passed over. Instead, brands favor siloed multicultural marketing efforts that slice and dice us into segments and fail to bring us all together, or worse, attempts to check the box with surface-level visual representation in creative.
However, 2021’s most-successful inclusive marketing moments reach for more by ambitiously…Even in a world where consumers across identities are 4 times more likely to trust brands that take a stand, the power of truly inclusive marketing is too often passed over. Instead, brands favor siloed multicultural marketing efforts that slice and dice us into segments and fail to bring us all together, or worse, attempts to check the box with surface-level visual representation in creative.
However, 2021’s most-successful inclusive marketing moments reach for more by ambitiously addressing systemic inequities in ways that simultaneously deliver outsized business results. They show us what it looks like to embrace the reality that multiculturalism is mainstream, and a more equitable future is on all of us to create. If you’re nodding your head but still not sure what to do next, start with the three simple rules guiding the brands getting it right just by keeping it real.
Organizations
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The International Academy of Digital Arts & Sciences
Executive Member
- PresentPresented by IADAS, the Anthem Awards recognizes the breadth of purpose & mission-driven work around the globe by honoring the organizations, brands and people creating substantive impact to make the world a better place. Founded by The Webby Awards in partnership with GLAAD, NAACP, Feeding America, NRDC, WWF and Born This Way Foundation, the Anthem Awards is a new award platform solely dedicated to purpose & mission-driven work. While other social impact awards are niche to a specific…
Presented by IADAS, the Anthem Awards recognizes the breadth of purpose & mission-driven work around the globe by honoring the organizations, brands and people creating substantive impact to make the world a better place. Founded by The Webby Awards in partnership with GLAAD, NAACP, Feeding America, NRDC, WWF and Born This Way Foundation, the Anthem Awards is a new award platform solely dedicated to purpose & mission-driven work. While other social impact awards are niche to a specific cause, Anthem recognizes impact across all causes on one platform. And with a robust and thorough set of categories, it is the biggest and most comprehensive award of its kind. The program recognizes work across seven causes which include: Diversity, Equity & Inclusion, Sustainability, Climate & Environment, Human & Civil Rights, Humanitarian Action & Services, Health, Education, Art & Culture and Responsible Technology. It is a benchmark and a beacon for the industry - to create a world where purpose & mission-driven work becomes the status quo for all business across society.
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