About
Marcel Marcondes is the Global Chief Marketing Officer for AB InBev.
In his near…
Articles by Marcel
Activity
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Stella Artois and tennis go hand-in-hand because both come down to executing The Perfect Serve. As the official beer partner of Wimbledon, the brand…
Stella Artois and tennis go hand-in-hand because both come down to executing The Perfect Serve. As the official beer partner of Wimbledon, the brand…
Shared by Marcel Marcondes
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This new Stella Artois campaign is a rare example of using David Beckham effectively. It's getting boring, right? David throwing his face on…
This new Stella Artois campaign is a rare example of using David Beckham effectively. It's getting boring, right? David throwing his face on…
Liked by Marcel Marcondes
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Stella Artois have launched an interactive billboard pays tribute to Wimbledon Championship’s famous rain covers. When it rains a groundsman sprints…
Stella Artois have launched an interactive billboard pays tribute to Wimbledon Championship’s famous rain covers. When it rains a groundsman sprints…
Liked by Marcel Marcondes
Experience
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Education
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Honors & Awards
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The World’s Most Influential CMOs
Forbes
https://www.forbes.com/sites/sethmatlins/2023/06/22/the-forbes-worlds-most-influential-cmos-list-2023/
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2022 Brand Genius
AdWeek
https://www.adweek.com/brand-marketing/2022-brand-genius-honorees/
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The 27 Most Innovative CMOs in the World
Business Insider
https://lnkd.in/e6wSyf3
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Top 30 CMO’s
AdWeek
https://www.adweek.com/brand-marketing/30-standout-cmos-who-have-perfected-the-art-of-the-pivot/
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The World's Most Influential CMOs
Forbes
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The AdWeeek 50 across Media, Marketing and Tech
AdWeek
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The 25 Most Innovative CMOs in the World
Business Insider
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The 25 Most Innovative CMOs in the World
Business Insider
https://www.businessinsider.com/most-innovative-chief-marketing-officers-2019-6
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Top 30 CMOs driving digital greatness
Social Bakers
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50 Most Influential People in Sports Business
Sports Business Journal
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50 Most Influential People in Sports Business
Sports Business Journal
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Billboard Branding Power Players List
Billboard Magazine
Organizations
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Effie Worldwide
Board of Directors
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Adweek Diversity and Inclusion Council
Founding Member
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Brand Innovators
Advisory Board
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Association of National Advertisers (ANA)
Board of Directors
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Cannes Lions CMO Growth Council
Member
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Alliance for Inclusive and Multicultural Marketing (AIMM)
Board Member
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Ad Council
Board of Directors
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More activity by Marcel
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In June, I graduated from Northwestern University with a B.S. in Journalism, a second major in Asian Languages & Cultures, a minor in Business…
In June, I graduated from Northwestern University with a B.S. in Journalism, a second major in Asian Languages & Cultures, a minor in Business…
Liked by Marcel Marcondes
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Who’s ready to cheer on Team USA at the Olympic Games Paris 2024? 🇺🇸🍻 #FutureWithMoreCheers #SuperiorIsBrewedHere
Who’s ready to cheer on Team USA at the Olympic Games Paris 2024? 🇺🇸🍻 #FutureWithMoreCheers #SuperiorIsBrewedHere
Liked by Marcel Marcondes
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I’m very proud of AB InBev’s performance at the Cannes Lions International Festival of Creativity this year. With 27 Lions won across 8 brands from 7…
I’m very proud of AB InBev’s performance at the Cannes Lions International Festival of Creativity this year. With 27 Lions won across 8 brands from 7…
Liked by Marcel Marcondes
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Brand Partnership to drive price premium: My Favorite Cannes Lions Picks: Case #5 Stella Artois & David Beckham I’m excited to spotlight Stella…
Brand Partnership to drive price premium: My Favorite Cannes Lions Picks: Case #5 Stella Artois & David Beckham I’m excited to spotlight Stella…
Liked by Marcel Marcondes
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Reflection: The Jodi Harris Scholarship at #CannesLions2024 was an absolute game-changer for me! The scholarship focuses on creativity in the…
Reflection: The Jodi Harris Scholarship at #CannesLions2024 was an absolute game-changer for me! The scholarship focuses on creativity in the…
Liked by Marcel Marcondes
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🌟 Um dia inspirador em Cannes! Destaque para o brasileiro Marcel Marcondes no Cannes Lions International Festival of Creativity, compartilhando…
🌟 Um dia inspirador em Cannes! Destaque para o brasileiro Marcel Marcondes no Cannes Lions International Festival of Creativity, compartilhando…
Liked by Marcel Marcondes
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Today, I attended a fantastic session by Marcel Marcondes, Global Chief Marketing Officer at AB InBev. Here’s what I learned: 1. People First 2…
Today, I attended a fantastic session by Marcel Marcondes, Global Chief Marketing Officer at AB InBev. Here’s what I learned: 1. People First 2…
Liked by Marcel Marcondes
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What a way to kick off Cannes Lions International Festival of Creativity with the Institute for Real Growth's IRG Cannes Summit 2024. Connecting with…
What a way to kick off Cannes Lions International Festival of Creativity with the Institute for Real Growth's IRG Cannes Summit 2024. Connecting with…
Liked by Marcel Marcondes
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In anticipation of tonight’s Season 3 premiere of FX’s The Bear, the Stella team and I are excited to share that we are once again partnering with…
In anticipation of tonight’s Season 3 premiere of FX’s The Bear, the Stella team and I are excited to share that we are once again partnering with…
Liked by Marcel Marcondes
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This one is WORTH a little more. Not because it was 6 years in the making or part of a major global campaign. Not because it actually had the…
This one is WORTH a little more. Not because it was 6 years in the making or part of a major global campaign. Not because it actually had the…
Liked by Marcel Marcondes
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As the official beer partner of CONMEBOL Copa América, Michelob ULTRA is the ONLY way to gain superior access – along with a little help from Luis…
As the official beer partner of CONMEBOL Copa América, Michelob ULTRA is the ONLY way to gain superior access – along with a little help from Luis…
Shared by Marcel Marcondes
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Muchos preguntan qué de especial tiene Cannes Lions International Festival of Creativity. Para mí, es el perfecto laboratorio y medición para saber…
Muchos preguntan qué de especial tiene Cannes Lions International Festival of Creativity. Para mí, es el perfecto laboratorio y medición para saber…
Liked by Marcel Marcondes
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