Marc Welker

Storytelling in brand marketing helps create a deeper connection with customers, differentiate the brand from competitors, and communicate the brand's values effectively. Emotional connection: Storytelling allows brands to connect with their audience on an emotional level. By telling compelling stories, brands can engage and captivate their customers. Differentiation: In a crowded marketplace, creative and unique storytelling helps brands stand out from their competitors. Building brand identity and values: Storytelling allows brands to communicate their values, mission, and purpose effectively. Customers are more likely to connect with brands that share similar values and beliefs.

SET CLEAR GOALS and objectives for your contest to guide your planning and measure success. CREAT COMPELLING and visually appealing content that resonates with your audience and encourages participation. COLLABORATE with influencers or partner with relevant organizations to expand the reach of your contest and attract more participants. JOIN UP TO 100 LinkedIn Groups and get your fundraiser in front of thousands of individuals quickly.

Flexibility and resiliency is huge as things change quickly today and one has to be able to be adaptable or they won't be in business long. In addition, being coachable is important. Over the past 20+ years of observing new entrepreneurs, it is interesting to see that those that are coachable, tend to have greater success than those that "know it all" and want to go it alone.

Use humor: Humor is a great way to break the ice and build relationships quickly. When you make someone laugh, it creates an instant connection and helps to build trust. Ask open-ended questions: Asking open-ended questions is a great way to get to know someone quickly and build a relationship. These questions cannot be answered with a simple yes or no, but require more thoughtful responses. This shows that you are interested in the person and want to get to know them better. Find ways to help: When you help someone, it creates a positive impression and builds trust quickly. Look for opportunities to help others. This shows that you are reliable and caring, which is important for building relationships.

It's not about you! Focus on them and really listen to them. If you will take the time to ask good questions and to actively listen, the customer will reveal their needs. You can then address their concerns and you can connect with them on a deeper level. This is not easy and it takes practice, but it leads to deeper and more meaningful connection with the customer.

Listen for key decision makers: During your conversations with the prospect, listen for any clues that suggest who the key decision makers are. Ask open-ended questions: Active listening involves asking open-ended questions that encourage the prospect to share more information about their needs and preferences. Ask questions that allow the prospect to describe their decision-making process. Pay attention to nonverbal cues: In addition to listening to what the prospect says, pay attention to their nonverbal cues, such as their body language and tone of voice. These cues can provide valuable insights.