Mario D'Cruz

Led the transformation to a digital-first marketing approach with a key emphasis on web, SEO, marketing automation, digital content marketing, and demand generation.
Built a high performing, collaborative team across multiple disciplines - Product Marketing, Branding, Digital Marketing, PR, and Corporate Communications.

✔ Grew company’s Analytics Solution business $220 million by conducting a correlation analysis, building a packaged offering, and developing the go-to-market plan.

✔ Increased revenue for IBM’s Cloud Computing business $1 billion over 18 months by analyzing customer demand, focusing on specific workloads, enabling sales teams; and assigning opportunity owners for deal closure.

✔ Key player in software acquisitions of over $3.5 billion as part of long-term strategy for new Software Group created to move Dell from hardware based company to software based company.

✔ Led strategic portfolio review process for $12 billion Enterprise Solutions Group to drive decisions for portfolio strategy and priorities; developed governance model to monitor execution of projects against desired outcomes.

✔ Saved national service provider $57 million during business transformation engagement focused on improving customer experience through process reengineering initiatives in customer service, sales, and marketing.

✔ Negotiated and managed a $373 million outsourcing deal for test transformation initiative designed to reduce the product development lifecycle for Network Equipment Provider; consolidated 19 testing centers and 12 vendors into 2 centers in Vietnam and India, resulting in a cost savings of 20%.

✔ Increased revenue growth $1 billion over a 3-year period for leading semi conductor manufacturer through development and implementation of new online sales channel for 3 separate business units.

✔ Increased sales revenue $655 million by partnering with client teams to develop sales plans and account strategies for key wireless accounts such as T-Mobile and AT&T.

✔ Built revenue stream of $1.2 billion through development and execution of Network Packetization sales strategy implemented over two major networks; modeled business cases to predict backhaul savings of 85%.

✔ Delivered over $84 million in additional revenue by architecting an advanced solution sales strategy for network sharing among regional operators.