Marissa Buckley

Challenge every idea, your own assumptions, and the charge given so you can develop a solid understanding of the business need, value, and the best path forward. Learn from Beth Maerz at Travelers and Lisa Woodley at NTT Data Services on how to bring an idea to life and exceed your company's expectations.

To truly transform your business it starts on the inside and with a very clearly defined purpose. Why does your organization exist? Does every single employee understand and work towards that purpose? These are the fundamental questions that need answered if you want to transform and maintain a thriving organization from the inside-out.

Transformation of the insurance industry is continuing at a rapid rate, with new technologies being adopted across the value chain every day. Last year saw increased deployment of artificial intelligence, drone technology, biometrics and blockchain, just to name a few. And 2018 shows no signs of slowing down with new product launches that take into account what's truly possible from advanced digital tech.

By Nathan Golia, Editor-in-Chief, Digital Insurance. These innovations are all… Show more

Transformation of the insurance industry is continuing at a rapid rate, with new technologies being adopted across the value chain every day. Last year saw increased deployment of artificial intelligence, drone technology, biometrics and blockchain, just to name a few. And 2018 shows no signs of slowing down with new product launches that take into account what's truly possible from advanced digital tech.

By Nathan Golia, Editor-in-Chief, Digital Insurance. These innovations are all made possible by leaders who are willing to take risks and go against the inertia of a venerable sector. This year, Digital Insurance has again consulted with experts across the industry to assemble this list of 26 innovators who are leading insurance into a new generation of efficiency and effectiveness. These carriers and technology representatives profiled on the following pages are driving true change with bold new ideas and implementations. Show less

The right strategic partner can change your organization in a big and fruitful way. Security First Insurance partnered with PointSource in 2014, and one of the primary reasons we chose this firm was because their brand's digital experience embodied the technology, interactions, and value we wanted to offer our customers. Beyond our expectations, the partnership resulted in a complete transformation of our business and the way we operate. Our culture changed and it could not have been done… Show more

The right strategic partner can change your organization in a big and fruitful way. Security First Insurance partnered with PointSource in 2014, and one of the primary reasons we chose this firm was because their brand's digital experience embodied the technology, interactions, and value we wanted to offer our customers. Beyond our expectations, the partnership resulted in a complete transformation of our business and the way we operate. Our culture changed and it could not have been done without the confidence required to listen and appreciate when someone knows how to do it better. Here are a couple aha moments we encountered throughout the partnership with our core development partner, PointSource. Show less

Security First Insurance received more than 30,000 claims over four-week period after Hurricane Irma made landfall. 37% of the claims reported just after the storm hit Florida, were reported online. The company's mobile app, Security First Mobile, includes a storm tracker that was accessed more than 400,000 during the month of September. Mobile technology is an investment that puts companies in the hands and hearts of its customers.

Whether it's terra firma or up in the cloud, connecting with today's digital consumer is more than just a simple challenge for insurance carriers. It means rejecting old habits that don't fit today's consumers. Here's how Security First Insurance developed a marketing strategy to fully leverage the company's investment in mobile technology and external factors that increased relevancy of the services offered.

It is a privilege to have been part of the development of our company's mobile app and to be recognized as 1 of 16 of the coolest mobile insurer apps in the country. Security First Insurance is recognized among eight large national carriers and is the only small privately held company on the list. It's quite the honor and something I'm so proud to have been a part of. This is not possible without the incredible team we have in-house across technology, data, and marketing business units and our… Show more

It is a privilege to have been part of the development of our company's mobile app and to be recognized as 1 of 16 of the coolest mobile insurer apps in the country. Security First Insurance is recognized among eight large national carriers and is the only small privately held company on the list. It's quite the honor and something I'm so proud to have been a part of. This is not possible without the incredible team we have in-house across technology, data, and marketing business units and our partnership with the award-winning firm, PointSource. Show less

Security First Insurance found a way to get customers to view their policy coverage and increase claim satisfaction through the use of EngageOne personalized video technology offered by Pitney Bowes. Marissa Buckley, Security First Insurance's Vice President of Marketing, oversaw the development and lead the creative design and animation of the video content. As a result, customers watch an average of 4.5 minutes of insurance video content.

I interviewed with Pitney Bowes to talk about our experience using the company's personalized video technology, EngageOne Video Solution, and the results we have seen in engagement and customer satisfaction. The process was very easy and the company did an excellent job capturing the value of the quality of service we provide to our customers.

Slow to move on technology, the insurance industry is now fully embracing advanced ways to market and sell traditional products. Some marketing execs say the possibilities for insurance are endless, while others see challenges ahead.

Having recognized the importance of A/B testing, I was able to improve conversion more than 30% and drive home sales in a highly competitive and recessionary market. The information I submitted to MarketingSherpa on the results of our A/B tests was published in the organization's annual marketing wisdom report.