About
Mark serves as Chief Marketing Officer at Hilton. He and his global team inspire over 200…
Activity
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On Sunday, I had the opportunity to be the keynote speaker at the University of Maryland - Robert H. Smith School of Business Freshman Convocation…
On Sunday, I had the opportunity to be the keynote speaker at the University of Maryland - Robert H. Smith School of Business Freshman Convocation…
Liked by Mark Weinstein
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I am delighted to welcome our new intern, Nadeen Elashwah, M.Sc, to the Hilton family! With a strong background in Civil and Environmental…
I am delighted to welcome our new intern, Nadeen Elashwah, M.Sc, to the Hilton family! With a strong background in Civil and Environmental…
Liked by Mark Weinstein
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It’s hard to be a good agency. The pressures are real and many. It’s equally hard to be a good client. Ideas find no easy path from conception to…
It’s hard to be a good agency. The pressures are real and many. It’s equally hard to be a good client. Ideas find no easy path from conception to…
Liked by Mark Weinstein
Experience
Education
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University of Maryland
Activities and Societies: Omicron Delta Kappa Leadership Honor Society, University Honor Council, Smith Ambassadors, UMD Student Marketing Task Force
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Activities and Societies: Beta Gamma Sigma Business Honor Society, University Honor Council, Smith Ambassadors, Smith Mentor Council, Teaching Assistant
Volunteer Experience
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Board Trustee
Educational Theatre Foundation
- Present 8 years
Arts and Culture
Every child deserves access to theatre in their school.
The Educational Theatre Foundation’s purpose is to provide financial support to enhance theatre education and to expand access to school theatre programs for every child. -
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Various Board roles including Board Chair, Smith Alumni Board
University of Maryland - Robert H. Smith School of Business
- 7 years
Education
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Publications
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Campaign Chemistry: Hilton CMO Mark Weinstein
Campaign US
Weinstein talks about his career at Hilton, working with Paris and how the brand is adapting to the future of travel.
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Hilton Unveils Loyalty Program Updates
Skift
"We’re surprised no other hotel loyalty programs have yet attempted to do what Hilton is doing here. These updates, for the most part, reflect an acknowledgement on Hilton’s part that no two hotel guests are the same, and that loyalty programs designed solely for road warriors aren’t enough to compete in today’s increasingly competitive loyalty landscape. Side note: We’re so happy they decided to drop that extra (and very unnecessary) “h” in Hilton Honors, too. Oh, and it’s just Hilton now, not…
"We’re surprised no other hotel loyalty programs have yet attempted to do what Hilton is doing here. These updates, for the most part, reflect an acknowledgement on Hilton’s part that no two hotel guests are the same, and that loyalty programs designed solely for road warriors aren’t enough to compete in today’s increasingly competitive loyalty landscape. Side note: We’re so happy they decided to drop that extra (and very unnecessary) “h” in Hilton Honors, too. Oh, and it’s just Hilton now, not Hilton Worldwide."
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Finding the Travel Rewards That Suit You
Media Planet - Loyalty and Rewards
Three industry veterans weigh in on the fundamental basics you should keep in mind when planning your next trip.
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Loyalty programs: From points to perks
HOTELS Magazine
And while the days of using loyalty programs simply to collect points for free nights are in many cases no longer top of mind, most experts agree rewards programs – and their points – are as important as ever. “At the end of the day, there is nothing more powerful than … these direct relationships,” says Mark Weinstein, global head of loyalty at Hilton. “It goes way beyond rewards. It’s about making their stay experience relevant.”
Many companies are also offering members opportunities…And while the days of using loyalty programs simply to collect points for free nights are in many cases no longer top of mind, most experts agree rewards programs – and their points – are as important as ever. “At the end of the day, there is nothing more powerful than … these direct relationships,” says Mark Weinstein, global head of loyalty at Hilton. “It goes way beyond rewards. It’s about making their stay experience relevant.”
Many companies are also offering members opportunities to redeem their rewards for special experiences, likes behind the scenes access to special events, or events that might not always be open to the general public. “More than ever people have more cards in their wallet,” Weinstein adds. “The challenge is to make sure you are in the front of their wallet.” -
Customer Loyalty in the Age of Big Data
Knowledge@Wharton (University of Pennsylvania)
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How to breathe life back into loyalty
Hotel News Now
Quoted in article by Patrick Mayock. Focus of article: "loyalty programs have become table stakes — except for those companies that boast innovative offerings and stress personalized guest experiences over points"
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The Essential Guide to Loyalty & Rewards
Mediaplanet Publishing Inc. and COLLOQUY in USA TODAY
Featured panelist in article focused on: "Understanding the advantages of a hotel’s loyalty program"
Honors & Awards
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Best Rebrand - Hilton. For the Stay. | It Matters Where You Stay
Ad Age
How Hilton took on Airbnb and other competitors with its ‘For the Stay’ rebrand
The hotel chain wins Creativity Awards Best Rebrand
In an era when so many travel brands feature pristine beaches, soaring mountaintops and other glorious destinations, Hilton got real with its first-ever global marketing platform. The effort, called “Hilton. For the Stay,” successfully differentiated the more than 100-year-old chain from a slew of new competitors—including Airbnb—by spotlighting…How Hilton took on Airbnb and other competitors with its ‘For the Stay’ rebrand
The hotel chain wins Creativity Awards Best Rebrand
In an era when so many travel brands feature pristine beaches, soaring mountaintops and other glorious destinations, Hilton got real with its first-ever global marketing platform. The effort, called “Hilton. For the Stay,” successfully differentiated the more than 100-year-old chain from a slew of new competitors—including Airbnb—by spotlighting tangible features, such as connected hotel rooms.
The debut campaign, themed “It Matters Where You Stay,” comes from TBWA\Chiat\Day New York and has included Paris Hilton, a great-granddaughter of Hilton founder Conrad Hilton.
“Say what you will, but she’s the original influencer,” Amy Ferguson, chief creative officer of TBWA\Chiat\Day New York, told Ad Age last year.
Ads included subtle shots at Airbnb, such as one with a home rental that looked quite “different online” than in real life.
Other rebranding elements include a three-note melody to echo “For the Stay” with a visual that depicts a hotel room door opening onto Hilton’s logo, “signifying the pivotal moment of relief that comes when beginning a stay,” according to TBWA.
They took “an old, stodgy brand” and made it “fun and fresh,” said one Creativity Awards juror.
https://adage.com/article/special-report-agency-list-creativity-awards/creativity-awards-2023-best-rebrand-hilton/2486241 -
The 2023 Forbes Entrepreneurial CMO 50
Forbes
Honored as one of Forbes’ 50 entrepreneurial CMOs
https://www.forbes.com/sites/sethmatlins/2023/04/17/the-2023-forbes-entrepreneurial-cmo-50/?sh=4f8831cf4d35#anchorTag-4-642d92f79537d26d5ff9aa87 -
The CMO Responsibility Award
The CMO Club
Now more than ever, companies must live their values to remain viable in the market, and to reinforce their connections to customers, partners, and employees. This leader has demonstrated that the obligations of corporate citizenship are reflected in their day-to-day business decisions, which prioritize social and environmental responsibility and corporate accountability.
https://thecmoclub.com/news/2022-cmo-awards-winners -
Billboard - Branding Power Player
Billboard
“The Billboard ‘Branding Power Players’ report describes the achievements of 83 executives from the live sector, consumer companies, branding agencies, talent agencies, management companies, the media, digital firms, publishers and record labels.”
“Weinstein broadened Hilton’s music-driven partnerships with the Lawn Days summer concert series, which launched in June 2018. Thanks to a partnership with Live Nation, Hilton Honors members can score a pair of concert tickets to catch artists…“The Billboard ‘Branding Power Players’ report describes the achievements of 83 executives from the live sector, consumer companies, branding agencies, talent agencies, management companies, the media, digital firms, publishers and record labels.”
“Weinstein broadened Hilton’s music-driven partnerships with the Lawn Days summer concert series, which launched in June 2018. Thanks to a partnership with Live Nation, Hilton Honors members can score a pair of concert tickets to catch artists like Rod Stewart and Charlie Puth for as little as 10,000 rewards points. “A one- or two-night stay at one of our hotels could [get you access to] hundreds of shows across the U.S.,” says Weinstein. ‘Making music more accessible was really exciting for [us].’ It also led to a 200% year-over-year increase in redeemed experiences by customers (a sign of their connection to the Hilton brand), with 95% of those people redeeming for the first time. ‘It’s nice when you can actually quantify the impact’ of a campaign, says Weinstein.”
https://www.billboard.com/articles/business/8510551/billboard-branding-power-players-2019-list -
Clio Awards - Silver & Two Bronze
Clio Awards
Awarded for “Music Happens Here” partnership activation with Live Nation and other strategic partners.
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Ranked #1 Hotel Loyalty Program
J.D. Power
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Ranked #1 Hotel Loyalty Program
J.D. Power
More activity by Mark
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Head. Heart. Soul. Alignment. Trust your antenna—because when something stops time for you, it’s worth pausing to absorb and reflect on it. For…
Head. Heart. Soul. Alignment. Trust your antenna—because when something stops time for you, it’s worth pausing to absorb and reflect on it. For…
Liked by Mark Weinstein
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Thrilled to be joining forces with Forbes to bring together senior marketers and agency leaders for a rare candid, no pulled punches discussion about…
Thrilled to be joining forces with Forbes to bring together senior marketers and agency leaders for a rare candid, no pulled punches discussion about…
Liked by Mark Weinstein
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