About
This isn't one of those LinkedIn bios where I talk about myself in the third…
Articles by Mark
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Why Targeted Outbound Lead Generation is Good For Your Company
Why Targeted Outbound Lead Generation is Good For Your Company
By Mark Huber
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Sales Lead Follow Up Doesn’t Have To Be So Awkward
Sales Lead Follow Up Doesn’t Have To Be So Awkward
By Mark Huber
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B2B Sales Enablement: How Marketing Can Help Sales Sell More Stuff
B2B Sales Enablement: How Marketing Can Help Sales Sell More Stuff
By Mark Huber
Contributions
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How can you optimize the customer journey for awareness and purchase?
After you're done mapping out the customer journey stages, put yourself in your customers' shoes. Is this how they actually learn and research new solutions? The customer journey isn't linear. They can jump stages because of internal and external factors.
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How can you optimize the customer journey for awareness and purchase?
The #1 key is using historical data and customer interviews to inform your audience research. Many B2B marketers build their ICP and target persona(s) without actually vetting this with their target audience. It's also important to revisit your target audience at least once every quarter to see if anything has changed. Your ICP and persona docs shouldn't sit in Google Slides and collect dust.
Activity
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At Gong and Clari we turned one piece of content that fueled our entire marketing playbook — here’s how. (Plus a *bonus* How-To Guide at the…
At Gong and Clari we turned one piece of content that fueled our entire marketing playbook — here’s how. (Plus a *bonus* How-To Guide at the…
Liked by Mark Huber
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Not everyone should be your partner. Just as you have an ideal customer profile (ICP) for your sales efforts, you should have an ideal partner…
Not everyone should be your partner. Just as you have an ideal customer profile (ICP) for your sales efforts, you should have an ideal partner…
Liked by Mark Huber
Experience
Education
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Indiana University - Kelley School of Business
Activities and Societies: Indiana University Men's Ice Hockey
Volunteer Experience
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Marketing Director
Have Dreams
- Present 6 years
Currently serve on the Young Professionals Board for Have Dreams.
Organizations
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Indiana University Men's Ice Hockey
President, Vice President, Treasurer
-Played four seasons for Indiana University's Division 1 ACHA hockey team. In addition to my on-ice responsibilities, I served on the Executive board for three seasons in a variety of leadership positions. Relevant experience includes: • Organized inaugural IU Hockey Golf outing for 75 participants, and raised $9,000 for the organization through corporate sponsorships from Morgan Stanley, PwC, and the Indiana Ice • Increased donations by 350%, using LinkedIn alumni groups and University…
Played four seasons for Indiana University's Division 1 ACHA hockey team. In addition to my on-ice responsibilities, I served on the Executive board for three seasons in a variety of leadership positions. Relevant experience includes: • Organized inaugural IU Hockey Golf outing for 75 participants, and raised $9,000 for the organization through corporate sponsorships from Morgan Stanley, PwC, and the Indiana Ice • Increased donations by 350%, using LinkedIn alumni groups and University databases to distribute to a brochure detailing the five level donor programs • Reduced team apparel and equipment costs by $3300 through the negotiation of discounts with apparel and hockey suppliers • Secured an increase in University funds allocation of 125% by presenting to the Student Athletic Board • Managed $135,000 team budget using Microsoft Excel, in partnership with the Student Organizational Accounts Office
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