Articles by Mark
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TD Foundation Holiday Annual is Thursday, December 1
TD Foundation Holiday Annual is Thursday, December 1
By Mark Naples
Activity
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From the family feed today, proof positive Zoroastrians have a great sense of humor! Navroz Mubarak!
From the family feed today, proof positive Zoroastrians have a great sense of humor! Navroz Mubarak!
Liked by Mark Naples
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Broadsheet Communications works with some of the best and brightest women in ad tech and media, and we’re thrilled that Cynopsis now recognizes that…
Broadsheet Communications works with some of the best and brightest women in ad tech and media, and we’re thrilled that Cynopsis now recognizes that…
Liked by Mark Naples
Volunteer Experience
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Board member
TD Foundation http://tdfoundation.org/
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Counselor and Tutor
SOME (So Others Might Eat)
- 7 years 1 month
Education
Tutored and counseled ex-cons who had been through the DC aftercare system toward their GED.
Publications
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A brand marketer's guide to speaking with the press (Section: Dealing with Danger)
iMedia Connection
How to get on top of the tough stuff when engaging media
As all industry executives know, engaging the media can meaningfully sway the perception of your business in both positive and negative ways. But what too few executives truly understand is that for briefings, interviews, or meet-and-greets of any stake or consequence, you need an actual game plan and talking points. More troubling still is that these executives also fail to see that talking points don't just cover company facts, point…How to get on top of the tough stuff when engaging media
As all industry executives know, engaging the media can meaningfully sway the perception of your business in both positive and negative ways. But what too few executives truly understand is that for briefings, interviews, or meet-and-greets of any stake or consequence, you need an actual game plan and talking points. More troubling still is that these executives also fail to see that talking points don't just cover company facts, point of view, and product features and benefits. You also must know from the get-go exactly how you will speak to the truly tough questions when they come up. This advance knowledge and dexterity on the spot enables you to deflect danger and do yourself and your company no harm in the process.Other authors -
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While there are many on this platform who could answer this question far better than I, I appreciate Authority Magazine for giving me the opportunity…
While there are many on this platform who could answer this question far better than I, I appreciate Authority Magazine for giving me the opportunity…
Liked by Mark Naples
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I wasn’t a premed undergrad. I studied psychology and then I went to graduate school followed by another year of science courses. I worked for a few…
I wasn’t a premed undergrad. I studied psychology and then I went to graduate school followed by another year of science courses. I worked for a few…
Liked by Mark Naples
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Before the Google. Before casual Friday. Before I reveal my age and render myself unemployable, there was the tailor. My first agency job, back in…
Before the Google. Before casual Friday. Before I reveal my age and render myself unemployable, there was the tailor. My first agency job, back in…
Liked by Mark Naples
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God bless the good people of Moose Pass and their sense of humor.
God bless the good people of Moose Pass and their sense of humor.
Liked by Mark Naples
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Here's a piece I wrote for Solli on how the PAIR protocol will bring more opportunities for HCP media, particularly when it comes to sizing…
Here's a piece I wrote for Solli on how the PAIR protocol will bring more opportunities for HCP media, particularly when it comes to sizing…
Liked by Mark Naples
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Blockboard Appoints Brian Crowell as SVP of Business Development - https://lnkd.in/euShehrT Follow Citybiz on LinkedIn -…
Blockboard Appoints Brian Crowell as SVP of Business Development - https://lnkd.in/euShehrT Follow Citybiz on LinkedIn -…
Liked by Mark Naples
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We had questions: Which industries are more interested than usual in CTV? And who's showing unusual interest in ad fraud? We turned to the…
We had questions: Which industries are more interested than usual in CTV? And who's showing unusual interest in ad fraud? We turned to the…
Liked by Mark Naples
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A HUGE shoutout to Louise Watson and the EMPOWER Team! Amidst the whirlwind of the Cannes Lions Festival, Louise not only managed her job and kids…
A HUGE shoutout to Louise Watson and the EMPOWER Team! Amidst the whirlwind of the Cannes Lions Festival, Louise not only managed her job and kids…
Liked by Mark Naples
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For you short memory folks, back in January, this company was parting ways with its CEO for this "disaster" of a "failed" campaign. Six months and…
For you short memory folks, back in January, this company was parting ways with its CEO for this "disaster" of a "failed" campaign. Six months and…
Liked by Mark Naples
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