About
Mark Stelzner is the founder and managing principal of IA, an advisory firm that helps…
Articles by Mark
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If you want a scary story, check out HR Tech
If you want a scary story, check out HR Tech
By Mark Stelzner
Contributions
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How can you make your storytelling accessible to all employees?
I would modify the notion of "know your audience" to "find the red thread" that brings this particular cohort together. In large audiences, we often lack the luxury of having the ability to narrow cast our stories and messaging. I would also add transparency as a means of bringing authenticity and increasing your credibility, regardless of the audience. Perhaps as humans we experience so much relatable joy and trauma, that those are universal themes of unification and engagement.
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How do you maintain your HR consulting reputation?
A highly differentiated value generator is to intentionally eradicate the codependency upon consultants through overt knowledge transfer. This means beginning your work with the premise of its end. Empower your clients and colleagues to ensure they can thrive in your absence. It's perhaps the subtle but important difference between "advising" and "consulting".
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