Mary Beth Levin

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For more information: https://www.prnewsonline.com/go/2024-digital-awards/

The interview is here: https://www.thesilab.com/social-intelligence-insider-winners/mary-beth-levin-mph?fbclid=IwZXh0bgNhZW0CMTAAAR2AAOrRfqF4RUJ-QKKFPDbz9rVUzp_nldZWxMjvL_fyTuhQj2G9niKb8LE_aem_ATs9gWZx2Ct0Fd335H9wg48OLcYyxL_I2m8pkYQkRnrZMuYEZ7R6xc4Z6ra8Klf04wH4aZ9rd35S55g7_KG5kFMr

https://www.prnewsonline.com/go/people-of-the-year-awards-2023/?id=789324

"Mary started the Social Intelligence program at USPS, growing the team from two to ten in three years. At a time when a major reorganization was leading to lay-offs in the department, she not only maintained her team but created a promotional structure for them. She launched “SBI (Social Business Intelligence) University” to ensure the development of the team and pushed employees who inadvertently violated company… Show more

https://www.prnewsonline.com/go/people-of-the-year-awards-2023/?id=789324

"Mary started the Social Intelligence program at USPS, growing the team from two to ten in three years. At a time when a major reorganization was leading to lay-offs in the department, she not only maintained her team but created a promotional structure for them. She launched “SBI (Social Business Intelligence) University” to ensure the development of the team and pushed employees who inadvertently violated company policy into a social media ambassador program. The Social Media Employee Advocacy Program has gone from a pilot to a full-fledged program (the first in the Federal Government)." Show less

https://www.prdaily.com/awards/events/social-media-digital-awards-luncheon-2023/?fbclid=IwAR1OpY4hKQjj5RyMp2SXCPSoojOpAvw3KjSLCgrrjneuQGkBa2wHbKReuqQ#winner-crisis-management-81

"Using Social Listening to Deliver During COVID
How USPS survived and thrived through the COVID-19 pandemic

The postal service created a variety of tactics to keep the mail — and information — flowing for employees and customers, making it a winner for Crisis Management in PR Daily’s Social Media &… Show more

https://www.prdaily.com/awards/events/social-media-digital-awards-luncheon-2023/?fbclid=IwAR1OpY4hKQjj5RyMp2SXCPSoojOpAvw3KjSLCgrrjneuQGkBa2wHbKReuqQ#winner-crisis-management-81

"Using Social Listening to Deliver During COVID
How USPS survived and thrived through the COVID-19 pandemic

The postal service created a variety of tactics to keep the mail — and information — flowing for employees and customers, making it a winner for Crisis Management in PR Daily’s Social Media & Digital Awards.

Would the coronavirus deal a fatal blow to the U.S. Postal Service? That was the question many asked as the COVID-19 pandemic presented USPS with unprecedented challenges, even as customers counted on USPS for life’s necessities, a sense of connection and economic support.

Customers were concerned about delays in service, sending and receiving international mail, exposure to the virus via mail or postal employee, receiving free COVID tests during cold winter months and confusion about ordering tests. All this was happening in an election year, during which many people expressed mixed feelings about voting by mail.

USPS responded with every means of communication at its disposal.

It quickly created two websites to provide employees with essential information. One provided resources for employees on staying safe, the employee assistance program, Families First Act information, articles and videos. The other offered tools and guidance for employees and managers alike, including posters, articles, videos, teleworking information, stand-up talks, FAQs and cleaning and supplies guidelines.



The data shows that USPS delivered. The content on USPS’ brand posts were among the top mail-related posts on social media during the pandemic. Top organic posts reached 230-431,000, with engagement as high as 49,500 for a single post. COVID content reached 3.7 million on Facebook and 5.5 million on Twitter. Show less

• PR News Top Women Awards 2023 Winner: The Motivators https://www.prnewsonline.com/go/top-women-in-pr-2023/?fbclid=IwAR2epf_5X8cTz7GlC5TzIrlCmNyBPCtRfCIXZikIgAYZ9hCyO_tGMIiL5eA&id=781031#2023-honorees

"In the newly created position of Manager of Social Media Strategy and Analytics, Mary has two teams under her tent: social intelligence and editorial (publishing). In a Gallup survey of employee engagement, Mary’s leadership was ranked in the 99th percentile in Materials and equipment… Show more

• PR News Top Women Awards 2023 Winner: The Motivators https://www.prnewsonline.com/go/top-women-in-pr-2023/?fbclid=IwAR2epf_5X8cTz7GlC5TzIrlCmNyBPCtRfCIXZikIgAYZ9hCyO_tGMIiL5eA&id=781031#2023-honorees

"In the newly created position of Manager of Social Media Strategy and Analytics, Mary has two teams under her tent: social intelligence and editorial (publishing). In a Gallup survey of employee engagement, Mary’s leadership was ranked in the 99th percentile in Materials and equipment, Cares about Me, Opportunities for Development, Progress in work and Net promoter score. At a time when a major reorganization was leading to lay-offs in the department, Mary not only maintained her team but created a promotional structure for them. Mary launched “SBI (Social Business Intelligence) University” to ensure the development of her team and pushed employees who inadvertently violated company policy into a social media ambassador program. The Social Media Employee Advocacy Program went from a pilot to a full-fledged program (the first in the Federal Government)." Show less

https://www.prnewsonline.com/go/2022-platinum-pr-awards/?id=770087

"Unlike call centers that transfer complex issues, USPS’ Social Customer Response handles concerns from cradle to grave. At the start of the pandemic, the team saw a 250% increase of concerns and noted specific “customer service hotspots” and that the types of concerns varied by location. The team sought to map out concerns to the zip code level, provide real-time data and protect customer privacy by building its own… Show more

https://www.prnewsonline.com/go/2022-platinum-pr-awards/?id=770087

"Unlike call centers that transfer complex issues, USPS’ Social Customer Response handles concerns from cradle to grave. At the start of the pandemic, the team saw a 250% increase of concerns and noted specific “customer service hotspots” and that the types of concerns varied by location. The team sought to map out concerns to the zip code level, provide real-time data and protect customer privacy by building its own functionality and displaying it in an interactive heatmap so employees can recognize the areas in which they work. The team selected local leaders to give a short presentation featuring the data of that specific location and tie it to a larger conversation about social media and its role in accountability. Locations that shared information saw a 54% decrease in customer concerns on social media." Show less

Info can be found here: https://www.prnewsonline.com/go/top-women-in-pr-2022/?id=768804
"Mary launched USPS’s Social Business Intelligence program from scratch. Its goal is brand protection, crisis mitigation, and a better customer experience. Her team provided 170 reports on COVID-19, modifying and building out software to better geolocate, tease-out and monitor various themes regarding the pandemic. Under her leadership, the organization’s Social Media Employee Advocacy Program went from a… Show more

Info can be found here: https://www.prnewsonline.com/go/top-women-in-pr-2022/?id=768804
"Mary launched USPS’s Social Business Intelligence program from scratch. Its goal is brand protection, crisis mitigation, and a better customer experience. Her team provided 170 reports on COVID-19, modifying and building out software to better geolocate, tease-out and monitor various themes regarding the pandemic. Under her leadership, the organization’s Social Media Employee Advocacy Program went from a pilot to a full-fledged program (the first in the Federal Government)." Show less

The first fully curated list of the most influential social intelligence professionals, globally. https://thesilab.com/si_winner/mary-beth-levin/?fbclid=IwAR0e2Idd_hXgHirHxLYns2evLrdWwgxCu5EJMRi3Fm_sDNhofQhUXbCPFs4

This was for "Delivering for America during COVID-19"
A summary of my entry can be found here: https://www.prnewsonline.com/go/2021-digital-pr-awards/?id=735649&fbclid=IwAR2DVLKQqYwBT3r79a10MLGh2iNEMitalP-j9mYjR5RVw3OF9b898G7HO1w#.YMDm0UCmJZo.facebook

This was for "Delivering for America during COVID-19"
A summary of my entry can be found here: https://www.prnewsonline.com/go/2021-digital-pr-awards/?id=735649&fbclid=IwAR2DVLKQqYwBT3r79a10MLGh2iNEMitalP-j9mYjR5RVw3OF9b898G7HO1w#.YMDm0UCmJZo.facebook

This is an international competition recognizing "a customer who has demonstrated their ability to manage and come through a crisis even stronger using Khoros solutions". Our entry, finalists for our category, and our award acceptance video can be seen here: https://community.khoros.com/t5/Khoros-Kudos-Awards-2020/con-p/kudosawards2020/tab/winners

This was in recognition for our effort: "Crisis Management During the COVID-19 Pandemic".

The Social Media Awards recognizes the social media and digital teams exceeding expectations in the ever-evolving social media industry. These campaigns engaged audiences, drove revenue, mitigated a crisis or brought awareness to an important issue.
Learn more about Operation Santa here: https://www.uspsoperationsanta.com/
Read a summary of our award application here: bit.ly/3dhyIz6

The Social Media Awards recognizes the social media and digital teams exceeding expectations in the ever-evolving social media industry. These campaigns engaged audiences, drove revenue, mitigated a crisis or brought awareness to an important issue.
Learn more about Operation Santa here: https://www.uspsoperationsanta.com/
Read a summary of our award application here: bit.ly/3dhyIz6

This annual competition is organized by PR News, a trade publication for public relations professionals. A summary of our award winning entry can be found here: https://www.prnewsonline.com/go/2019-platinum-pr-awards/?id=440618&fbclid=IwAR1yyz9oLo-L3h-e0ZBPQWZfd4Mr9MbhKolgrrTq-Cksztevd_nYuD129bY

This annual competition is organized by PR News, a trade publication for public relations professionals. USPS received an honorable mention in this category for its response to natural disasters.

First-ever award for "Exemplifying the mission and purpose of employee engagement, while working cross-functionally to achieve a significant task, benefiting the organization... your team performed flawlessly during the most important time of the year for the Postal Service -- Peak Season..."

PR News Social Media Award 2019 Winner for Twitter – Crisis Management Campaign: USPS Crisis Management During Natural Disaster
Awarded at the Social Shake-Up Meeting in Atlanta
A description of our efforts can be found here: https://www.socialshakeupshow.com/go/2019-social-media-awards/?id=20697&fbclid=IwAR13yV-Zb4-sxemlcWow9ujWIdbN-ny_KG0RNsKLi5x7Jzud4bFgJYuCbTI

PR News Social Media Award 2019 Honorable Mention Facebook – Best PR Campaign: USPS Crisis Management During Natural Disaster
Awarded at the Social Shake-Up Meeting in Atlanta

PR News Social Media Award 2019 Honorable Mention for Facebook – Community Engagement: USPS Developing Community Through Social Media and Customer Service
Awarded at the Social Shake-Up Meeting in Atlanta

PR News Social Media Award 2019 Honorable Mention for Facebook – Social Good Campaign: Licking Cancer: The USPS Breast Cancer Research Semipostal Stamp
Awarded at the Social Shake-Up Meeting in Atlanta

PR News Social Media Award 2019 Honorable Mention for Twitter – Customer Service: USPS Developing Community Through Social Media and Customer Service
Awarded at the Social Shake-Up Meeting in Atlanta

PR News Social Media Award 2019 Honorable Mention for Twitter – Social Good Campaign: Licking Cancer: The USPS Breast Cancer Research Semipostal Stamp
Awarded at the Social Shake-Up Meeting in Atlanta

Lithy Award (International Industry Award) in the category of Surprise and Delight for our use of social media and social listening to provide excellent customer service. The entry can be viewed here: https://community.khoros.com/t5/Lithy-Awards-2018/Lithys-2018-United-States-Postal-Service-USPS-Surprise-and/cns-p/490515?_ga=2.71766295.501893091.1555524148-1795497401.1555524148

For work serving as faculty advisor for student research projects in the Social Justice Track.

For work garnering private sector commitment to address HIV.

In honor of the ten-year anniversary of its service learning program, one faculty member, one community partner, and one student were honored. I was the faculty member honored.

For my work partnering with the World Bank's Youth AIDS Team and local HIV service organization serving youth.

For my work on the US-EU Task force on Communicable Disease

For presentation of my graduate thesis on HIV in India.

For poster presentation on HIV in India.

For research I performed demonstrating the efficacy of the AIDS peer education program I developed and managed at the University of California at Santa Cruz.

Honorary research society.