Articles by Matthew
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Marketers have no idea if they're paying for high-quality data. That's about to change.
Marketers have no idea if they're paying for high-quality data. That's about to change.
By Matthew Wolfrom
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TV Made For You: How Pay TV Operators Can Thrive in a Streaming Future
TV Made For You: How Pay TV Operators Can Thrive in a Streaming Future
By Matthew Wolfrom
Activity
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I met Susan Wojcicki when she was on the first of her five maternity leaves from Google. Through Susan, I became friends with Dennis Troper and we…
I met Susan Wojcicki when she was on the first of her five maternity leaves from Google. Through Susan, I became friends with Dennis Troper and we…
Liked by Matthew Wolfrom
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It has been some time since I have been an active participant in the LinkedIn Community, as leading a small school through and past the pandemic has…
It has been some time since I have been an active participant in the LinkedIn Community, as leading a small school through and past the pandemic has…
Liked by Matthew Wolfrom
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In the market for acoustical desk screens? A few things to consider before buying. #officefurniture #NEOCON2024
In the market for acoustical desk screens? A few things to consider before buying. #officefurniture #NEOCON2024
Liked by Matthew Wolfrom
Publications
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The Return on a Share; Quantifying the Monetary Value of Social Sharing
ShareThis
This groundbreaking work was featured on CNBC Fast Money and the topic at a Paley Center for Media summit. Across types of sharing, media and categories we've determined that an excellent rating is worth +9%
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Facebook's Brand Timeline Can Be a Bridge to Millennials
Ad Age
Millennials are the largest, most diverse, educated, affluent, complicated and influential consumer base that CMOs have ever encountered. Facebook remains a platform that was created by a millennial, for millennials. With the "brand timeline" feature, heritage brands can now interact through a "virtual life story" that is inherently authentic to the brand and its history, on a medium that's second nature to a generation.
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Projects
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Return on a Share Report
See projectA groundbreaking study that is the first to quantify the monetary value of online recommendations. The report shows that online content, such as recommendations shared between friends, now influences consumer purchases more than price and brand, carries nearly as much weight as in-person recommendations and can motivate buyers to spend 9.5% more for a product.
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Q4 Consumer Sharing Trends Report
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Q4 2013 Consumer Sharing Trends Report Offers New Insights Into What, Where and How Consumers Share News, Photos, Videos and More Online
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Recommendations received
18 people have recommended Matthew
Join now to viewMore activity by Matthew
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On this Memorial Day we remember all brave souls who paid the ultimate sacrifice. Make the most of every day.
On this Memorial Day we remember all brave souls who paid the ultimate sacrifice. Make the most of every day.
Liked by Matthew Wolfrom
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There is a bit of nostalgia in this one. Jeff had a rough time adapting to the new office until he got introduced to the SlydeKik caddy. What a…
There is a bit of nostalgia in this one. Jeff had a rough time adapting to the new office until he got introduced to the SlydeKik caddy. What a…
Liked by Matthew Wolfrom
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I’m happy to share that I’m starting a new position as Senior Vice President at Alexandria Real Estate Equities, Inc.
I’m happy to share that I’m starting a new position as Senior Vice President at Alexandria Real Estate Equities, Inc.
Liked by Matthew Wolfrom
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A quick skit to lighten up this rainy and gloomy Tuesday. I'm not quite sure I'm the bowtie type but I gave it my best! Check out the new slyde…
A quick skit to lighten up this rainy and gloomy Tuesday. I'm not quite sure I'm the bowtie type but I gave it my best! Check out the new slyde…
Liked by Matthew Wolfrom
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It's official, official! Introducing @MKTG PR! I am so excited to launch this new specialty here in Oz and around the globe. Really nice words from…
It's official, official! Introducing @MKTG PR! I am so excited to launch this new specialty here in Oz and around the globe. Really nice words from…
Liked by Matthew Wolfrom
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The power influencers hold in today's society has been something I've found extremely interesting, especially since starting at Bospar and working…
The power influencers hold in today's society has been something I've found extremely interesting, especially since starting at Bospar and working…
Liked by Matthew Wolfrom
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For the past four months, Lindsay Scheinberg and I have been in stealth mode soft-launching our next venture: The ReadyMade Company. ReadyMade is a…
For the past four months, Lindsay Scheinberg and I have been in stealth mode soft-launching our next venture: The ReadyMade Company. ReadyMade is a…
Liked by Matthew Wolfrom
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I’m happy to share that I’m starting a new position as Chief Technology Officer at BRIDGE!
I’m happy to share that I’m starting a new position as Chief Technology Officer at BRIDGE!
Liked by Matthew Wolfrom
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Happy New Year everyone! We are happy to have played a part in Bialek Environments beautiful new office space. Check out the Office Snapshots…
Happy New Year everyone! We are happy to have played a part in Bialek Environments beautiful new office space. Check out the Office Snapshots…
Liked by Matthew Wolfrom
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Wishing everyone a Prosperous and terrific 2024. From a recent commission we did celebrating the anniversary of Monopoly. Hand: Emily Sandberg Gold…
Wishing everyone a Prosperous and terrific 2024. From a recent commission we did celebrating the anniversary of Monopoly. Hand: Emily Sandberg Gold…
Liked by Matthew Wolfrom
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