“In my new role as Chief Revenue Officer for SquadLocker, I walked into a lack of visibility from our Enterprise customers. There is a ton of data (of course!) yet it was difficult to understand how this important strategic partner was contributing to revenue - short-and long-term - so I brought Wildwood in to help me with heat maps, cohorts, and data mining. The work of Matt Wainwright in the successful view of this vertical brought clarity and effectiveness for the entire sales, marketing, and executive team. Wildwood also helped us to understand the limitations of our Marketo database and the strength of our sales process. Huge. Win. Highly recommend.”
Matt Wainwright
Newburyport, Massachusetts, United States
2K followers
500+ connections
About
Sales-Marketing Alignment • Marketing Automation • Marketing Analysis and…
Activity
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We've teamed up with HockeyStack and Canberk Beker to bring Q2 revenue benchmarks to The Vault. This report dives into data from 94 B2B SaaS…
We've teamed up with HockeyStack and Canberk Beker to bring Q2 revenue benchmarks to The Vault. This report dives into data from 94 B2B SaaS…
Liked by Matt Wainwright
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The growth at all costs era is over - B2B companies must build sustainable, profitable growth engines to survive Legacy GTM strategies and tactics…
The growth at all costs era is over - B2B companies must build sustainable, profitable growth engines to survive Legacy GTM strategies and tactics…
Liked by Matt Wainwright
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I owe an apology to everyone in marketing. It's sorry to say this but... Whenever I share a link, I remove all your tracking stuff from the URL.
I owe an apology to everyone in marketing. It's sorry to say this but... Whenever I share a link, I remove all your tracking stuff from the URL.
Liked by Matt Wainwright
Experience
Education
Publications
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5 Logistics Best Practices for a Very Challenging Year
Anvyl Blog
With container spot prices climbing and port congestion issues piling up, supply chain professionals need a set of logistics best practices to get through the year.
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Get More Participation in Your Golf Tournament Fundraiser
Attend.com
Make your golf tournament fundraiser more inclusive by considering these fun variations on the traditional game.
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How to Personalize Event Experiences by Using Data
MarketingProfs
Event marketers can use data to plan more personalized events that appeal to attendees, boosting attendee satisfaction and retention, customer relationships, and return on event investment.
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The Two Post-Event Survey Questions You Need to Ask
Attend.com
You can spend hours crafting the perfect post event survey or you can elicit everything you need to know about your event with two questions.
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How to Use Paid Search for Event Marketing and Promotion
Attend.com
Here's is how and why paid search engine marketing can be a great way to do event marketing and promotion, especially when you're on a tight deadline.
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Let's Demystify Event ROI
Attend.com
Traditionally it has been hard to calculate event ROI, because it's been hard to quantify their value to an organization. But that could be changing.
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How to Create a Pivot Table: A Step-by-Step Tutorial
HubSpot, Inc.
Learn how marketers can create and use pivot tables in Excel in this step-by-step tutorial -- with screenshots!
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Are You Like eBay? How to Tell If You're Wasting Money on AdWords
HubSpot
Yesterday, the Harvard Business Review ran an article posing the question that many marketers have asked themselves: Do paid search ads even work?
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How Even YOU Can Master PPC Campaign Management
HubSpot
Learn how to manage your PPC campaigns so the structure follows best practices and generates you more leads for your dollar.
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I LOVE hiring AEs that got fired from their previous sales position. They have something to prove. They have SUCH a chip on their shoulder. They…
I LOVE hiring AEs that got fired from their previous sales position. They have something to prove. They have SUCH a chip on their shoulder. They…
Liked by Matt Wainwright
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Focusing only on the numbers will lead you to fail as a marketing leader. Metrics can show you what’s happening, but they rarely explain…
Focusing only on the numbers will lead you to fail as a marketing leader. Metrics can show you what’s happening, but they rarely explain…
Liked by Matt Wainwright
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CRMs are the literal crutch of modern sales teams. At the same time, weekly sales communication training has now become a relic of the past. Here's…
CRMs are the literal crutch of modern sales teams. At the same time, weekly sales communication training has now become a relic of the past. Here's…
Liked by Matt Wainwright
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Very important reading. #WhatBeachReadingTaughtMeAboutB2BSaaS
Very important reading. #WhatBeachReadingTaughtMeAboutB2BSaaS
Liked by Matt Wainwright
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Open rates have ALWAYS been a flawed metric. For those of us who have ever worked in marketing to industries with the highest levels of compliance…
Open rates have ALWAYS been a flawed metric. For those of us who have ever worked in marketing to industries with the highest levels of compliance…
Posted by Matt Wainwright
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Your Customers Are Just Buyers. Until You Make Them Ambassadors... Too many B2B brands are cool with customers just cutting the check. But that’s…
Your Customers Are Just Buyers. Until You Make Them Ambassadors... Too many B2B brands are cool with customers just cutting the check. But that’s…
Liked by Matt Wainwright
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All SDRs are Outbound. Here's why: Inbound lead = signal a project is underway. Projects in B2B have an average of 8 stakeholders [size…
All SDRs are Outbound. Here's why: Inbound lead = signal a project is underway. Projects in B2B have an average of 8 stakeholders [size…
Liked by Matt Wainwright
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Another one of the “please share at your next board meeting or exec meeting” piece of info 👇🏻
Another one of the “please share at your next board meeting or exec meeting” piece of info 👇🏻
Liked by Matt Wainwright
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