Matt Prohaska

A comparison of the Trojan Horses at the Greek gates to Google, Facebook & now Verizon/AOL/Yahoo around their walled or open data gardens for publishers and marketers

Prohaska Consulting CEO Matt Prohaska discusses programmatic media with Angelina Eng, Merkle's VP Media Platforms & Emerging Media. #TMP4MPI @MattProhaska @AngelinaEng

reviewing the 4 stages of publishers changing their sales and operations teams, as the programmatic practice evolves and becomes more fully integrated

Did we choose the right 10? Feedback always welcomed!

In this 2-part premier episode, Brian from Pivotal Research discusses the evolution of agency trading desks and players in the Ad Network 2.0 space. He also reveals who he thinks from the advertising world are the Richie Cunningham and The Fonz from Happy Days.

Comparing the integration progress today of agency trading desks with traditional digital buying agencies and publishers' sales and operations teams.

Comparing today's standoff on transacting with viewability metrics to the Chicken scene in Footloose.

Comparing Open & Private exchange buying today to two different retail stores (visuals available for usage)

Calling for the need for audience discovery & price transparency in buying & selling running programmatic campaigns on exchanges, with references to Nick Bilton & Chris Rock.

Reviewing the problem with fraudulent supply on mainstream exchanges, with references to Putt-Putt, Chess King and Marble Madness.

Shoutouts to other pubs helping the cause for programmatic and a flashback to similar learning curves 15 years ago

What can happen if marketers go too far with re-targeting.

When everything seems like it's going programmatic, in & out of digital media, we should pause and realize/appreciate that not everything will go that way...at least in the near future.

Comparing the programmatic industry at five years old to when we were five.

Recapping the decision process to put the consulting practice to the side and take an amazing opportunity at The New York Times

Comparing inefficiencies of US healthcare costs with some examples in digital marketing and ad tech

It's all about the follow-up, in ad tech, sales, and everywhere else.

A realistic choice for doing something different this year.

Demonstrating real value every day for your clients or employer.

Going back to school to spread a little wisdom to today's seniors.

Proper prepping for industry conferences.

The 3 most important things when looking for a new consulting client or full-time job.

Just like in golf, leave that last bad shot behind and don't bring it with you to the next shot...or meeting...or client...or interview.

Yes, coffee is for closers (Glengarry reference), but maybe we should give a little for learners too. Commentary on the IAB Sales Certification program and not being the know-it-all.

Answer yes to any of these questions and you should avoid consulting altogether

9 tips broken into 3 categories for being the best consultant possible - also can be translated into sales or many other areas of business...or life.

The kickoff column for a series focused on consulting and freelancing in digital and broadcast media.

Real-Time Bidding and programmatic audience-based buying can be for much more than click-based re-targeting campaigns to achieve real client objectives.

Differences between how broadcast/cable TV advertising has been sold historically during the upfront season and digital video ad sales along with opportunities for a different approach.

Intersecting worlds of TV and online video consumption and advertising sales