“I have been a fan of Chad’s work for a long time, even before we had the opportunity to collaborate together. He has been a pioneer in his field, lending his industry expertise and strategic/analytic approach to partnerships in-and-around sport and gaming property partnerships. Chad is the type of marketing partner you want on your side. He is relentlessly client-serving, constantly advocating for authenticity, and finding ways to add value for brands and clients from the property and rights holder side. Chad is profoundly informed and approaches all solutions with data and consumer insights whenever possible. He is a brand/product marketing manager disguised as a Sales Executive. Chad is customer-obsessed and leads with a solution-first approach to partnership and problem-solving. He knows his client's business as if he were in-house -- a center of excellence for his properties and clients. Chad shows up with drive, as well as empathy, whenever our team engaged with his, tackling frequent marketing challenges. He truly understands the goals and quickly overcomes any obstacles we present to his team.”
About
Experienced award-winning sports/entertainment business exec and published best-selling…
Contributions
Activity
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This is a selfish proud Dad moment as my daughter, Jaclyn, pursues her dream in Nashville with her latest release which she co-wrote.
This is a selfish proud Dad moment as my daughter, Jaclyn, pursues her dream in Nashville with her latest release which she co-wrote.
Liked by M. Chad De Luca
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As I reflect on my 6th semester teaching at NYU, I've realized it has been one of the most rewarding experiences of my career. Being able to share my…
As I reflect on my 6th semester teaching at NYU, I've realized it has been one of the most rewarding experiences of my career. Being able to share my…
Liked by M. Chad De Luca
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What's the maximum number of meetings one man can do at a single #TwitchCon? This year, I'm going to attempt to answer this age old question.
What's the maximum number of meetings one man can do at a single #TwitchCon? This year, I'm going to attempt to answer this age old question.
Liked by M. Chad De Luca
Experience
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Education
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Ithaca College
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Activities and Societies: President/ Founder- Ithaca College Sport Marketing Club, Bath Savings Bank Scholarship Recipient, Sam Walton Scholarship Recipient, Sport Management and Media Student Mentor, School of Business Dean's Host, Representative- School of Health Science and Human Performance Student Board of Advocates, Sigma Iota Epsilon National Honor Society Member.
Ithaca College Department of Sport Management and Media Professional Excellence Award, Attended International Sport Administration in London, England, Spring 2008, Selected to attend Sport Marketing Association Conference in Cleveland, Ohio, Fall 2009
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Licenses & Certifications
Volunteer Experience
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Featured Guest Lecturer and Presenter
New York University
- 1 month
Education
Guest Lecturer for The Science of Fandom Course TCSB1-GC2160. Delivered guest presentation about the fandom in gaming and esports and the future of interactive live content on services like Twitch.
This course delivers an in-depth foundation of the aspects of the sports fan as a special category of consumer by providing students with an understanding of the underpinnings of fans¿ perspectives, attitudes, affinities, and even reactions to their favorite teams¿ successes and failures. This…Guest Lecturer for The Science of Fandom Course TCSB1-GC2160. Delivered guest presentation about the fandom in gaming and esports and the future of interactive live content on services like Twitch.
This course delivers an in-depth foundation of the aspects of the sports fan as a special category of consumer by providing students with an understanding of the underpinnings of fans¿ perspectives, attitudes, affinities, and even reactions to their favorite teams¿ successes and failures. This course begins with establishing the difference between typical consumer behavior for products and services to the sports service industry. We will delve into the science of fandom by exploring the psychology, sociology and neuroscience of fandom, review relevant academic literature pertaining to theories of social group dynamics and humans¿ innate drive towards community. We will also explore the psychological framework for fandom. Students will learn about fan behaviors and their economic motivations along with implications for sports economics, pricing models, ticketing packages, etc. Students will put their learning into practice through a case study where students will develop a product offering for a sports team, drawing on the insights from this course. -
Alumni Association Board of Directors; Chair of Professional Development & Life Stages Committee
Ithaca College
- 2 years 5 months
Education
Representing the college's over 70,000 alumni, the Ithaca College Alumni Association Board of Directors serves in an advisory capacity and helps guide the college's efforts to create a vibrant, dynamic alumni community with strong ties to the college and each other.
Professional Development and Life Stages Committee: This committee focuses on the development of programs focused on engaging alumni with each other and with Ithaca College through professional and generational connections…Representing the college's over 70,000 alumni, the Ithaca College Alumni Association Board of Directors serves in an advisory capacity and helps guide the college's efforts to create a vibrant, dynamic alumni community with strong ties to the college and each other.
Professional Development and Life Stages Committee: This committee focuses on the development of programs focused on engaging alumni with each other and with Ithaca College through professional and generational connections. Network Nights, the IC Mentoring Program, webinars, and the IC Women’s Network, are examples of these programs.
The committee oversees current professional development and life stages program initiatives and helps develop and implement strategies to provide a broad array of information and resources as well as assist in recruiting volunteers. In addition, the committee gives input on how we measure success and review program data to assess the strength of programs and help identify areas in need of improvement -
Visiting Professor | Featured Guest Lecturer and Presenter
Ithaca College
- Present 8 years
Education
Visiting Professor: SPMM 39901: The Business of Esports
Featured Guest Lecturer and Presenter in the following courses:
-SPMM 11000 - Introduction to Sport Management
-SPMM 11200 - Contemporary Issues in Sport Management
-SMGT 32600 - Sport Marketing and Sales
-SPMM 38500 - Sport Consumer Behavior and Sales/Advanced Sport Marketing
-SMGT 39500 - Sponsorship and Promotions in Sport -
Guest Lecturer
Southern Methodist University
- 1 month
Education
Guest Lecturer and presenter for MKTG 6232 - Digital and Social Media Marketing. This course examines how corporations are using these platforms to build digital marketing and Web branding strategies in business and identifies techniques and frameworks to generalize from these practices. The course covers strategies for building consumer relationships through social media that lead to strong financial performance while also building trust with the brand. The course also examines how digital and…
Guest Lecturer and presenter for MKTG 6232 - Digital and Social Media Marketing. This course examines how corporations are using these platforms to build digital marketing and Web branding strategies in business and identifies techniques and frameworks to generalize from these practices. The course covers strategies for building consumer relationships through social media that lead to strong financial performance while also building trust with the brand. The course also examines how digital and social media are used as promotion tools and how these strategies are integrated with key elements of the marketing mix: product, price, and placement. The course features real-life business scenarios and case study analysis from marketing leaders and big-name brands.
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Guest Lecturer
Syracuse University
- 2 years 2 months
Education
Guest lecturer and presenter for Introduction to Sport Management SCN 021 at Syracuse University. Spoke on sports marketing and esports industry as well as the live streaming ecosystem.
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Featured Guest Lecturer and Presenter
New York University
- Present 4 years
Education
Featured Guest Lecturer and Presenter in the following courses:
-TCSB1 GC2150 - The Business of Esports
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Big Brother Mentor
Big Brothers Big Sisters of America
- 4 years 5 months
Social Services
I was a "Big Brother" to a young man from Coney Island. He was accepted into college on a full scholarship. We worked on his college essay, the college application process, and his financial aid application process. The responsibilities included meeting once a month, listening, operating as a soundboard, serving as a positive role model both during outings and in my own personal life. The job of a "Big" isn't to save a "Little" or change them, but rather to be a confidant and provide support…
I was a "Big Brother" to a young man from Coney Island. He was accepted into college on a full scholarship. We worked on his college essay, the college application process, and his financial aid application process. The responsibilities included meeting once a month, listening, operating as a soundboard, serving as a positive role model both during outings and in my own personal life. The job of a "Big" isn't to save a "Little" or change them, but rather to be a confidant and provide support and encouragement to help them achieve their goals and feel empowered in the process.
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Business Advisory Council Board Member
Ithaca College
- 3 years 1 month
Education
The BAC is committed to developing leadership and teamwork skills in our students, enhancing opportunities for experiential activities, and promoting student learning and development within the global and ethical decision-making context necessary to foster sustainable enterprises.
The BAC provides a vital service to the faculty and students of the school, as well as other stakeholders, through the advice and consultation it renders to the dean on issues related to strategic planning and…The BAC is committed to developing leadership and teamwork skills in our students, enhancing opportunities for experiential activities, and promoting student learning and development within the global and ethical decision-making context necessary to foster sustainable enterprises.
The BAC provides a vital service to the faculty and students of the school, as well as other stakeholders, through the advice and consultation it renders to the dean on issues related to strategic planning and management, curriculum innovation, mentoring of students, internships and externships, and in the efforts of the School of Business to produce graduates who possess the skills and abilities highlighted above. -
Guest Lecturer- Sport Sales Management (SPM1034)
St. John's University
- 2 years
Education
- Guest lecturer in senior Sport Sales Management course (SPM1034) with Vincent Accardi.
- Provided insight on the sports industry including sports marketing and ticket sales
- Assigned research project to students to create a sponsorship plan for MetroPCS in order to drive store traffic
- Created hiring streams from St. John's to New York Yankees, IMG College, New York Mets, and Arizona Coyotes -
Man of the Year Candidate 2014
The Leukemia & Lymphoma Society
- 2 years 3 months
Health
- MAD with Chad campaign www.madwithchad.com
- Part of 9 Candidate Team in NYC that raised $619,880.91
- Campaign Team Raised Over $60,000
- Utilized professional and personal Network to create successful fundraising events
- Participant in fundraising campaigns for 2012 and 2013
- Observant to 2013 Man and Woman of the Year Candidates for 2013 -
Publications
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5 Ways to Connect with Consumers in the Esports World
Adweek
See publicationAn article for Adweek discussing the top five ways for brands to connect with consumers via esports
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Journeys to Success- The Millennial Edition
John Westley Publishing
See publicationCertified Amazon #1 Best Seller- #1 in Hot New Release Books and #2 in Self-Help Books
Journeys To Success: The Millennial Edition is the fourth volume in this extraordinary book series. If you are looking for real-life stories that break the stereotype of today’s younger digital natives, this is the book for you.
Time to get rid of your Generational Stereotypes.
Honors & Awards
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Cannes Lion Silver Award
Cannes Lions International Advertising Festival
Twitch Rivals produced an Apex Legends tournament in partnership with Genentech in order to raise awareness for Hemophilia by having players play in blood-less mode. In addition to promoting the partnership and bringing awareness to Hemophilia, Twitch Rivals worked with a team of players with hemophilia who will both participate in the event and be featured in interviews during the broadcast. The program was awarded a Silver Pharma Lion in Disease Awareness & Understanding > Regulated…
Twitch Rivals produced an Apex Legends tournament in partnership with Genentech in order to raise awareness for Hemophilia by having players play in blood-less mode. In addition to promoting the partnership and bringing awareness to Hemophilia, Twitch Rivals worked with a team of players with hemophilia who will both participate in the event and be featured in interviews during the broadcast. The program was awarded a Silver Pharma Lion in Disease Awareness & Understanding > Regulated, Branded Content & Entertainment: Live Experience and was additionally shortlisted for:
1) Disease Awareness & Understanding > Regulated, Brand Experience & Activation
2) Patient Engagement > Regulated, Branded Content & Entertainment: Live Experience -
Silver CLIO Winner
CLIO Health
This 2021 CLIO Health Silver winning was entry titled 'Bloodless Battle.’ The piece was submitted to the medium: Creative Effectiveness (Pharmaceutical) within the entry type: Health Awareness & Advocacy.
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Featured Speaker
Adweek New York
Featured Panelist on Adweek NY Panel “The Esports Ecosystem: Authenticity Above All Else”
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Featured Speaker
Esports Business Summit c/o Cynopsis
Featured Panelist on two panels: “Esports for Non-Endemic Brands” and “Career Growth in Esports”
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MC of 2018 Eckankar Springtime Seminar
Eckankar
Serving as the MC for the Saturday Evening program of the Springtime Seminar is an honor bestowed upon a member in Eckankar to host the program. The MC introduces the Living ECK Master who is the Spiritual Leader of Eckankar.
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Going the Extra Mile
Big Brothers Big Sisters of NYC
The “Going the Extra Mile” award is given to a “BIG” mentor who has gone above and beyond the expected amount for their “little” and has played an integral role in the advancement of their “little” educationally and professionally.
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Inaugural Wayne Blann Leadership and Service Award
Ithaca College School of Business
Awarded to an alumnus for outstanding achievements and contributions to the sports industry and the community. The Wayne Blann Leadership and Service Award is given annually to an alumnus that exemplifies achievement in the sport industry and also civic service to the community and students at Ithaca College. The alumnus has made a significant contribution to opening up more professional opportunities for students, has served as a mentor and guide for students, is a leader in his or her…
Awarded to an alumnus for outstanding achievements and contributions to the sports industry and the community. The Wayne Blann Leadership and Service Award is given annually to an alumnus that exemplifies achievement in the sport industry and also civic service to the community and students at Ithaca College. The alumnus has made a significant contribution to opening up more professional opportunities for students, has served as a mentor and guide for students, is a leader in his or her community, and is a model example of an Ithaca College Graduate as a Global Citizen.
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Professional Excellence Award
Ithaca College Department of Sport Management
The Professional Excellence Award is awarded annually to a student demonstrating excellence in the classroom and for contributions to the Sport Management and Media Department, the profession, and in recognition of the demonstrated potential to achieve success as a professional in the sport industry. Winners of this award have accomplished much already before graduation and have been integral in the continued success of the Sport Management Program at Ithaca College.
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Bath Savings Bank Scholarship
Bath Savings Bank
One of two graduating high school seniors in the state of Maine to receive Bath Savings Bank Scholarship which awards students who have demonstrated exemplary academics, community service, and leadership in the state of Maine.
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Commencement Address Speaker
Falmouth School Board
First non-valedictorian speaker at graduation to deliver a commencement address due to leadership in the community, academic achievement, betterment of the student population, high moral integrity, and expansive public speaking credentials.
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Sam Walton Community Scholarship
Sam's Club and Walmart
Sam Walton Community Scholarship winners are selected from the pool of applicants in their state. The funds were applied to undergraduate studies at a U.S. Dept. of Education accredited 2-year or 4-year colleges and universities. An independent selection committee evaluates the applications and select the winners based on the applicant’s financial needs and academic achievements.
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Graduate of Dale Carnegie Course: Effective Communications and Human Relations
Dale Carnegie & Associates, Inc
From the author of "How to Win Friends and Influence People," the world famous Dale Carnegie Course is one of the only organizational communication training programs that is proven to make you more effective by boosting your engagement levels. See the results of a study that shows levels of employee engagement in the workplace and how people who have taken the Dale Carnegie Course are 62% more likely to be engaged than the average employee.
This effective communication training course…From the author of "How to Win Friends and Influence People," the world famous Dale Carnegie Course is one of the only organizational communication training programs that is proven to make you more effective by boosting your engagement levels. See the results of a study that shows levels of employee engagement in the workplace and how people who have taken the Dale Carnegie Course are 62% more likely to be engaged than the average employee.
This effective communication training course will help you master the human relation skills demanded in today's tough business environment. You'll learn to improve human relations skills, increase communication effectiveness, strengthen interpersonal relationships, manage stress and handle fast-changing workplace conditions. You'll develop more effective communication skills and be better equipped to perform as a persuasive communicator, problem-solver and focused leader. What's more, you develop a take-charge attitude to initiate with confidence and enthusiasm. -
Shodan First Degree Black Belt
To-Shin Do: Stephen K. Hayes Quest Center for Martial Arts
To-Shin Do is a martial art founded by Black Belt Hall of Fame instructor Stephen K. Hayes in 1997. It is a modernized version of Ninjutsu, and differs from the traditional form taught by Masaaki Hatsumi’s Bujinkan organization. Instruction focuses on threats found in contemporary western society. In addition to hand-to-hand combat skills, students are exposed to: methods for survival in hostile environments, security protection for dignitaries, how to instruct classes and run a school…
To-Shin Do is a martial art founded by Black Belt Hall of Fame instructor Stephen K. Hayes in 1997. It is a modernized version of Ninjutsu, and differs from the traditional form taught by Masaaki Hatsumi’s Bujinkan organization. Instruction focuses on threats found in contemporary western society. In addition to hand-to-hand combat skills, students are exposed to: methods for survival in hostile environments, security protection for dignitaries, how to instruct classes and run a school, classical Japanese weapons, meditation mind science, and health restoration yoga
The literal Japanese to English translation of To-Shin Do is “Sword Spirit Path”. Practitioners of the art use a more developed translation where To = sword, Shin = the focused spirit of intention, and Do = the path to mastery.[14]
The kanji for to and the kanji for shin combine to form the kanji symbol nin 忍, pronounced shinobi which is the symbol for the ninja.
Languages
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Spanish
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Recommendations received
10 people have recommended M. Chad
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For all you parents out there sending your kids to elementary school, remind them that math matters. At grocery store yesterday and saw same brand…
For all you parents out there sending your kids to elementary school, remind them that math matters. At grocery store yesterday and saw same brand…
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