About
In 2005, I entered the exciting world of digital advertising, and my passion for sales…
Articles by Matthew
Activity
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Today, I'm pumped to share we're working with Steve Travaglini - former CRO of Linksquares ($500K to $50M ARR) and 2023 Pavilion CRO of the year - to…
Today, I'm pumped to share we're working with Steve Travaglini - former CRO of Linksquares ($500K to $50M ARR) and 2023 Pavilion CRO of the year - to…
Liked by Matthew Conlin
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We’re making a change to Hampton’s membership requirements. Raising revenue minimum form $1m-$3m. When we started, it was for marketers. We had a…
We’re making a change to Hampton’s membership requirements. Raising revenue minimum form $1m-$3m. When we started, it was for marketers. We had a…
Liked by Matthew Conlin
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Congrats to Francois Botha and the Simple team on the opening of their new Copenhagen HQ! Excited to join more family office gatherings and see the…
Congrats to Francois Botha and the Simple team on the opening of their new Copenhagen HQ! Excited to join more family office gatherings and see the…
Liked by Matthew Conlin
Experience
Publications
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3 Marketing Lessons Learned From The Rise And Fall Of Quibi
Fluent
On Comcast’s third-quarter earnings call, NBCUniversal CEO Jeff Shell described the company’s new Peacock streaming service as “the opposite of Quibi,” citing its deep library of familiar content and it’s nearly 22 million sign-ups to date as the key differences. Yet the truth is, while the mobile video platform had its fair share of shortcomings, content was not one of them. Quibi’s programing was solid and it had top talent on board, making its content assets an attractive buy for…
On Comcast’s third-quarter earnings call, NBCUniversal CEO Jeff Shell described the company’s new Peacock streaming service as “the opposite of Quibi,” citing its deep library of familiar content and it’s nearly 22 million sign-ups to date as the key differences. Yet the truth is, while the mobile video platform had its fair share of shortcomings, content was not one of them. Quibi’s programing was solid and it had top talent on board, making its content assets an attractive buy for up-and-coming streaming services looking to differentiate their offering in market.
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Leveraging Martech to Achieve Customer-Centricity Post-COVID
Fluent
COVID-19 has changed the ways consumers interact with brands, forcing marketers to adjust their marketing strategies and find new ways to respond to changing consumer needs. For brands striving to maintain relevance during this period, the notion of customer-centricity is crucial. Whereas retail stores once acted as the middlemen between CPG brands and their customers, this paradigm shift represents an exciting opportunity for non-DTC advertisers to establish direct relationships with their…
COVID-19 has changed the ways consumers interact with brands, forcing marketers to adjust their marketing strategies and find new ways to respond to changing consumer needs. For brands striving to maintain relevance during this period, the notion of customer-centricity is crucial. Whereas retail stores once acted as the middlemen between CPG brands and their customers, this paradigm shift represents an exciting opportunity for non-DTC advertisers to establish direct relationships with their customers. In our post-COVID-19 world, marketers will shift their focus to the consumer, leveraging martech to deliver personalized brand messaging and establish one-to-one connections with their most valuable audiences.
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The Future of Martech: What Does the Industry Look Like Post-COVID-19?
Fluent
In a few short months, COVID-19 has impacted nearly all aspects of daily life – from where we shop and eat to how we work out and interact with one another. Social distancing measures have prompted consumers to purchase groceries and other necessities online for the first time, while also increasing the demand for low-contact retail experiences. While these shifts in shopping behavior may seem like a sudden transformation, the adoption of conveniences like grocery delivery and curbside pickup…
In a few short months, COVID-19 has impacted nearly all aspects of daily life – from where we shop and eat to how we work out and interact with one another. Social distancing measures have prompted consumers to purchase groceries and other necessities online for the first time, while also increasing the demand for low-contact retail experiences. While these shifts in shopping behavior may seem like a sudden transformation, the adoption of conveniences like grocery delivery and curbside pickup are not unexpected nor temporary. For many advertisers, COVID-19 has simply accelerated changes in consumer behavior that were already in motion long before the pandemic erupted.
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How to Maximize Your Return on Ad Spend in 4 Easy Steps
Fluent
COVID-19 has changed the ways consumers interact with the world around them, forcing marketers to adjust their marketing strategies and demonstrate agility in responding to changing consumer needs. Unlike the ’08-’09 financial crisis in which traditional ad dollars began shifting online, digital ad dollars already represent over 50% of overall ad spend. This time around, the big shift will come from marketers reallocating ad dollars to more measurable channels. As marketing budgets shrink in…
COVID-19 has changed the ways consumers interact with the world around them, forcing marketers to adjust their marketing strategies and demonstrate agility in responding to changing consumer needs. Unlike the ’08-’09 financial crisis in which traditional ad dollars began shifting online, digital ad dollars already represent over 50% of overall ad spend. This time around, the big shift will come from marketers reallocating ad dollars to more measurable channels. As marketing budgets shrink in the face of economic uncertainty, the pressure to drive a positive return on ad spend has never been more critical.
Honors & Awards
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Crain's Best Places to Work (New York)
Crain's
Recognized in 2022, 2021, 2020, 2018, 2017, 2016, 2015, 2014, 2013, and 2012.
More activity by Matthew
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Looking forward to our annual Digiday event in Miami. DM me if you’ll be in town and let’s catch up.
Looking forward to our annual Digiday event in Miami. DM me if you’ll be in town and let’s catch up.
Liked by Matthew Conlin
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