“I’ve had the pleasure of working with Megan since I started at Ally. She has been a mentor and role model for me over the past two years. Megan is an analytical, quick thinker who has greatly informed social strategy at Ally. There is no challenge that Megan doesn’t examine with a critical eye, examining any problem from all angles as a true strategist. Megan’s skills and knowledge as a social media marketer led Ally Bank through its most successful social video campaign year to date. Her collaborative style ensured prominent placement for the Discovering Retirement series within acquisition marketing channels in addition to the owned social platforms. On a personal level, Megan is a fun, passionate colleague who brings a smile to the office every day and a dedication to getting the job done well. She is an asset to any marketing program, either established or emerging in the market place. ”
Megan Audette
Charlotte, North Carolina, United States
1K followers
500+ connections
About
With over 15 years of experience, I’ve become highly skilled in balancing data-driven…
Experience
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Education
Licenses & Certifications
Volunteer Experience
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Member - Greenway Ladies Guild
Anne Springs Close Greenway
- Present 4 years
Environment
An organization of women committed to supporting the Anne Springs Close Greenway through provision of time, talent and treasures in order to promote stewardship and protection of the natural reserve.
Projects
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Discovering Retirement
- Present
See projectWith a goal of creating an emotional connection through content marketing, Discovering Retirement was launched to help the target demographic feel empowered to retire their way with inspiring stories, tips and tools.
Honors & Awards
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Marketers of the Year 2019
Ad Age
Since its founding as a category disrupter a decade ago, Ally has generated more than $100 billion in deposits, doubled its brand value and commanded a 90 percent satisfaction rate in a category that normally ranks in the mid-30 range. Ally is now one of the five fastest-growing banks in the world, according to The Financial Brand, and was named Money magazine’s best online bank in 2019 for the second consecutive year.
Brimmer and her team accomplished all this with only a 2 percent…Since its founding as a category disrupter a decade ago, Ally has generated more than $100 billion in deposits, doubled its brand value and commanded a 90 percent satisfaction rate in a category that normally ranks in the mid-30 range. Ally is now one of the five fastest-growing banks in the world, according to The Financial Brand, and was named Money magazine’s best online bank in 2019 for the second consecutive year.
Brimmer and her team accomplished all this with only a 2 percent share of voice in a category that spends $5 billion annually with a laser-sharp marketing message: We are an unrelenting ally for consumers. -
Gold for Integrated Marketing Campaign
Financial Communications Society (FCS Portfolio Awards)
The Portfolio Awards competition recognizes creative excellence in marketing communications work from financial companies, with Gold, Silver and Bronze trophies awarded.
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Socially Devoted - Excellence in Community Management
Social Bakers
Excellence in Community Management
Recommendations received
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