“I had the privilege of reporting to Megan for seven incredibly rewarding years, and I can say that she is an exceptional leader and a caring and inspirational mentor. Megan can strike a balance between what's best for the company and the well-being of her team, fostering an environment of trust and support. Her expertise in executive communications is unparalleled, seamlessly navigating complex situations with grace and clarity. In the face of rapid growth and change, Megan's leadership is unwavering, consistently steering the team through challenges while maintaining a data-driven and strategic approach. I wholeheartedly recommend Megan to any organization seeking a visionary leader who can drive success and foster a positive and collaborative workplace culture.”
About
Navigating the intersections of tech, media, and advertising, my journey has taken me…
Contributions
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What are the best practices for messaging consistency in a brand hierarchy?
Activation of the brand hierarchy goes beyond launch; it's a gradual build that permeates sales enablement, internal communication, digital presence, and thought leadership. This strategic rollout across paid, earned, and owned channels ensures your message is tailored to various audiences along the funnel, creating a cohesive and powerful brand experience both internally and externally.
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What are the best practices for messaging consistency in a brand hierarchy?
It's also essential to recognize that a brand hierarchy isn't static; it's a living framework that must evolve alongside business and market shifts. Yet, while it's adaptable, it must retain its core fundamentals to maintain consistency and clarity. This balancing act is crucial for brand longevity and impact. It's all about flexing without flinching from its foundations.
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What are the best practices for messaging consistency in a brand hierarchy?
When shaping a brand hierarchy that truly resonates, it's a team effort. Tapping into the insights of your own experts and the boots-on-the-ground during discovery and development phases ensures that your brand’s purpose and positioning genuinely reflect who you are, rather than just being a theoretical concept. Plus, staying in tune with the voices of clients, prospects, and competitors is crucial. It's this diverse perspective that strengthens the brand hierarchy, ensuring it's robust enough to be embraced across the board.
Activity
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I’m honored to have been recognized by The Consulting Report as one of the Top 25 Marketing and Sales Consultants and Leaders of 2024. I consider…
I’m honored to have been recognized by The Consulting Report as one of the Top 25 Marketing and Sales Consultants and Leaders of 2024. I consider…
Liked by Megan Phipps
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Vacation plans are in full swing, but schools nationwide will open doors to a new year of education and fun. Ensure your school has been deep…
Vacation plans are in full swing, but schools nationwide will open doors to a new year of education and fun. Ensure your school has been deep…
Liked by Megan Phipps
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Our newest podcast episode just dropped! On The Clean Slate, we are honored to feature Claire Coder, Founder & CEO of Aunt Flow. Her company is on a…
Our newest podcast episode just dropped! On The Clean Slate, we are honored to feature Claire Coder, Founder & CEO of Aunt Flow. Her company is on a…
Liked by Megan Phipps
Experience
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Education
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Recommendations received
6 people have recommended Megan
Join now to viewMore activity by Megan
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Today is Pet Photo Day! Check out all these cute faces! Our OpenWorks pets range from cats and dogs to axolotls and a snake or two! Whether they have…
Today is Pet Photo Day! Check out all these cute faces! Our OpenWorks pets range from cats and dogs to axolotls and a snake or two! Whether they have…
Liked by Megan Phipps
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One of my highlights this week was connecting with Jaylan Parent-Ongel at BellaBrava in the gorgeous Midtown Tampa! I personally love working with…
One of my highlights this week was connecting with Jaylan Parent-Ongel at BellaBrava in the gorgeous Midtown Tampa! I personally love working with…
Liked by Megan Phipps
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I'm not one to call any trip "the trip of a lifetime" but this one came close to earning that title. To understand why, you need a little…
I'm not one to call any trip "the trip of a lifetime" but this one came close to earning that title. To understand why, you need a little…
Liked by Megan Phipps
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Thank you ADWEEK and Kyle O'Brien for telling my story. I am grateful for the support I have received in my career journey and for all of the…
Thank you ADWEEK and Kyle O'Brien for telling my story. I am grateful for the support I have received in my career journey and for all of the…
Liked by Megan Phipps
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Dan and his wife Michelle celebrate 25 years of marriage this year! In that 25 years, have built a life guided by their faith with two sons, and 5…
Dan and his wife Michelle celebrate 25 years of marriage this year! In that 25 years, have built a life guided by their faith with two sons, and 5…
Liked by Megan Phipps
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Chewy’s is absurd. Last Tuesday we said goodbye to our dog. We had purchased a bunch of prescription cans of kidney care dog food for her. I…
Chewy’s is absurd. Last Tuesday we said goodbye to our dog. We had purchased a bunch of prescription cans of kidney care dog food for her. I…
Liked by Megan Phipps
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Hey all! I'm headed to Shoptalk and I'd love to see you there. Let me know if you will be in Vegas and be sure to stop by the Inmar booth #2131 to…
Hey all! I'm headed to Shoptalk and I'd love to see you there. Let me know if you will be in Vegas and be sure to stop by the Inmar booth #2131 to…
Liked by Megan Phipps
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