Melanie Huet

Melanie Huet

Atlanta, Georgia, United States
12K followers 500+ connections

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Austro-American Institute Vienna, Austria

About

Decisive and impactful leader with proven success delivering turnarounds on iconic…

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Activity

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Experience

  • Quad Graphic

    Quad

    Milwaukee, Wisconsin, United States

  • -

    Atlanta Metropolitan Area

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    Atlanta, Georgia, United States

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    Atlanta Metropolitan Area

  • -

  • -

    Greater Atlanta Area

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    Chicago, Illinois

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    Neenah, WI

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    Neenah, WI

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    Neenah, WI

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    Englewood Cliffs, NJ

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    Englewood Cliffs, NJ

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    Englewood Cliffs, NJ

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    Englewood Cliffs, NJ

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    Omaha, NE

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    Greater Minneapolis-St. Paul Area

Education

  • Austro-American Institute Vienna, Austria

Publications

Honors & Awards

  • Gold Reggie Winner: Age Targeted Marketing - Simmons Snoozzzapalooza

    2021 Reggie Awards

    https://reggieawards.secure-platform.com/a/gallery/rounds/38/details/12056

  • Chief Marketer - Market Like A Mother 2021 Honoree

    Chief Marketer

    https://www.chiefmarketer.com/chief-marketer-unveils-honorees-of-inaugural-market-like-a-mother-editorial-program/

  • Editor's Choice Award from TikTok: Brands That Inspired Us

    TikTok

    Simmons mattress brand relaunches to attract younger Gen Z consumers. This 150 year old brand transformed itself and commissioned the first ever brand launch on TikTok accumulating over 4B views. Simmons grew rapidly in a competitive DTC space despite facing brands with larger ad budgets.

  • HEARTS Award - Serta

    Dallas Market Center and ART

    The HEARTS Awards is a one-time special event in partnership and solidarity with leading industry organizations to honor companies that have shown outstanding leadership, empathy and service during the COVID-19 pandemic by going above and beyond in service to their industry and/or community.

  • 50 U.S. Businesses That Stood Out During the Pandemic (Serta)

    Newsweek

    https://www.newsweek.com/good-company-50-us-businesses-that-stood-out-during-pandemic-1513867

    Serta donated 10,000 mattresses, valued at $2 million, to New York City hospitals and temporary medical facilities. It also created a bed donation fund, which allows hospitals to purchase mattresses at cost. It was the only mattress brand to significantly grow positive sentiment during this timeframe.

  • Clio Award Shortlist - Serta Coolest Kicks

    Clio

  • Furniture Today - 2019 People To Watch

    Furniture Today

  • Top 100 Women In Brand Marketing (Brand Innovators)

    Brand Innovator

  • Nominee - 2014 Marketer's Choice Awards (Brand Innovator)

    Industry Index

    http://www.innovation.industryindex.com/brandinnovator

  • Customer Marketer Of The Year

    Unilever US

    Only one award granted annually. I was selected as customer marketer of the year for leading hair care. We launched a new brand, Clear, and brought salon brand TIGI to mass retailers. I managed the acquisition and integration of Alberto-Culver hair care into our team and portfolio. We grew total shelf space +2 feet year on year and captured #1 market share away from P&G for the first time.

Languages

  • German

    -

Organizations

  • Association For National Advertisers

    Member

    - Present

    Member of the Growth Council. ANA is the world's most influential marketing community.

  • The Digital Ascendants

    Council Member

    - Present

    One of the most influential and exclusive executive membership forums focused on transformative marketing, digital technology and executive leadership.

  • 37 Angels

    Member / Angel Investor

    -

    We are a fiercely talented network of 90+ women committed to pushing the boundaries within our industries and communities. The 37 Angels portfolio has an IRR of above 20%, putting us in the top decile of performance for early-stage investors

  • University of Rochester - Simon Women's Alliance

    Board Member

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    Board Member for the promotion and advancement of women in business supporting the Simon School of Business at the University of Rochester, NY.

  • CNBC Global CMO Community

    Member

    -

    Thought leadership community of a select group of approximately 50 CMOs of leading brands from around the world

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