About
Decisive and impactful leader with proven success delivering turnarounds on iconic…
Articles by Melanie
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As Trust In Online Reviews Erodes, What’s Next?
As Trust In Online Reviews Erodes, What’s Next?
By Melanie Huet
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Winning Brands Own A Superlative - What's Yours?
Winning Brands Own A Superlative - What's Yours?
By Melanie Huet
Activity
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It’s a BIG birthday for this small doll! Polly Pocket celebrates 35 years of being your pocket-sized bff. 💜🔒🎉
It’s a BIG birthday for this small doll! Polly Pocket celebrates 35 years of being your pocket-sized bff. 💜🔒🎉
Liked by Melanie Huet
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94-year-old Clint Eastwood is 'telling'… “Do not look for luxury in watches or bracelets, do not look for luxury in forks or sails. “Luxury is…
94-year-old Clint Eastwood is 'telling'… “Do not look for luxury in watches or bracelets, do not look for luxury in forks or sails. “Luxury is…
Liked by Melanie Huet
Experience
Education
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Austro-American Institute Vienna, Austria
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Publications
Honors & Awards
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Gold Reggie Winner: Age Targeted Marketing - Simmons Snoozzzapalooza
2021 Reggie Awards
https://reggieawards.secure-platform.com/a/gallery/rounds/38/details/12056
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Chief Marketer - Market Like A Mother 2021 Honoree
Chief Marketer
https://www.chiefmarketer.com/chief-marketer-unveils-honorees-of-inaugural-market-like-a-mother-editorial-program/
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Editor's Choice Award from TikTok: Brands That Inspired Us
TikTok
Simmons mattress brand relaunches to attract younger Gen Z consumers. This 150 year old brand transformed itself and commissioned the first ever brand launch on TikTok accumulating over 4B views. Simmons grew rapidly in a competitive DTC space despite facing brands with larger ad budgets.
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HEARTS Award - Serta
Dallas Market Center and ART
The HEARTS Awards is a one-time special event in partnership and solidarity with leading industry organizations to honor companies that have shown outstanding leadership, empathy and service during the COVID-19 pandemic by going above and beyond in service to their industry and/or community.
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50 U.S. Businesses That Stood Out During the Pandemic (Serta)
Newsweek
https://www.newsweek.com/good-company-50-us-businesses-that-stood-out-during-pandemic-1513867
Serta donated 10,000 mattresses, valued at $2 million, to New York City hospitals and temporary medical facilities. It also created a bed donation fund, which allows hospitals to purchase mattresses at cost. It was the only mattress brand to significantly grow positive sentiment during this timeframe. -
Clio Award Shortlist - Serta Coolest Kicks
Clio
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Furniture Today - 2019 People To Watch
Furniture Today
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Top 100 Women In Brand Marketing (Brand Innovators)
Brand Innovator
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Nominee - 2014 Marketer's Choice Awards (Brand Innovator)
Industry Index
http://www.innovation.industryindex.com/brandinnovator
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Customer Marketer Of The Year
Unilever US
Only one award granted annually. I was selected as customer marketer of the year for leading hair care. We launched a new brand, Clear, and brought salon brand TIGI to mass retailers. I managed the acquisition and integration of Alberto-Culver hair care into our team and portfolio. We grew total shelf space +2 feet year on year and captured #1 market share away from P&G for the first time.
Languages
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German
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Organizations
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Association For National Advertisers
Member
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The Digital Ascendants
Council Member
-One of the most influential and exclusive executive membership forums focused on transformative marketing, digital technology and executive leadership.
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37 Angels
Member / Angel Investor
-We are a fiercely talented network of 90+ women committed to pushing the boundaries within our industries and communities. The 37 Angels portfolio has an IRR of above 20%, putting us in the top decile of performance for early-stage investors
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University of Rochester - Simon Women's Alliance
Board Member
-Board Member for the promotion and advancement of women in business supporting the Simon School of Business at the University of Rochester, NY.
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CNBC Global CMO Community
Member
-Thought leadership community of a select group of approximately 50 CMOs of leading brands from around the world
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Join now to viewMore activity by Melanie
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I was fortunate few weeks ago to attend a fireside chat at SharkNinja with Andrew McAfee, a research scientist at MIT and best selling author. He…
I was fortunate few weeks ago to attend a fireside chat at SharkNinja with Andrew McAfee, a research scientist at MIT and best selling author. He…
Liked by Melanie Huet
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Thanks to Karen Kovacs and Justin Parnell for Co-Chairing the Brand Innovators Future of Creativity in Media & Marketing Summit at NBCUniversal. Our…
Thanks to Karen Kovacs and Justin Parnell for Co-Chairing the Brand Innovators Future of Creativity in Media & Marketing Summit at NBCUniversal. Our…
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My experience with Elmer's Products, Inc. at Newell Brands has been nothing short of amazing! I’ve learned so much valuable knowledge and gotten a…
My experience with Elmer's Products, Inc. at Newell Brands has been nothing short of amazing! I’ve learned so much valuable knowledge and gotten a…
Liked by Melanie Huet
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Say hello to Ulta Beauty's 'House of Joy' at #Lollapalooza! Ulta Beauty is bringing the joy of beauty to this inspiring celebration of music and…
Say hello to Ulta Beauty's 'House of Joy' at #Lollapalooza! Ulta Beauty is bringing the joy of beauty to this inspiring celebration of music and…
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Our commitment to operating with excellence includes distributing and transporting our products efficiently. In addition to benefiting our customers…
Our commitment to operating with excellence includes distributing and transporting our products efficiently. In addition to benefiting our customers…
Liked by Melanie Huet
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Is the school supply aisle your favorite part of the store? 🎒 Newell Brands seeks motivated, high-performing individuals to join our team. We’re…
Is the school supply aisle your favorite part of the store? 🎒 Newell Brands seeks motivated, high-performing individuals to join our team. We’re…
Liked by Melanie Huet
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I’m excited to share that I've been selected as a jury member for the SMARTIES APAC 2024 Awards! This is a fantastic opportunity to collaborate with…
I’m excited to share that I've been selected as a jury member for the SMARTIES APAC 2024 Awards! This is a fantastic opportunity to collaborate with…
Liked by Melanie Huet
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Check out this report to see the latest happenings across the retail landscape! Mars United Commerce's Customer Development teams look at the latest…
Check out this report to see the latest happenings across the retail landscape! Mars United Commerce's Customer Development teams look at the latest…
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