About
Brandon Mercer works at the intersection of content, audience, and advertisers, creating…
Articles by Brandon
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“I’m Sorry”: 3 steps to a real apology and true resolution
“I’m Sorry”: 3 steps to a real apology and true resolution
By Brandon Mercer
Contributions
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Here's how you can effectively test and validate your product innovation ideas as an entrepreneur.
Learn how to pitch it to media— mainstream, social, ultra local, national. Earned media drives better ROI than any other marketing as it provides a tacit endorsement — even if the earned media highlights a few negatives, that’s still okay. As a TV news director I got lots of product pitches but we were focused on crime and politics and weather. Find the right niche — and explain who it benefits and how. That’s the trick to earned media coverage.
Activity
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🧊Coming off two weeks of meditation and reflection and rest across Montana and Wyoming; the Grand Tetons, Glacier National Park, Yellowstone…
🧊Coming off two weeks of meditation and reflection and rest across Montana and Wyoming; the Grand Tetons, Glacier National Park, Yellowstone…
Liked by Brandon Mercer
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Being able to see, in person, the woman who inspired me to be a journalist has been the highlight of my week! #Oprah
Being able to see, in person, the woman who inspired me to be a journalist has been the highlight of my week! #Oprah
Liked by Brandon Mercer
Experience
Education
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University of Southern California
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Activities and Societies: Phi Beta Kappa Blue Key Golden Key Skull & Dagger Order of Troy Glen Ingles Award for Scholarship and Service
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Activities and Societies: Editor-in-Chief, Explosion Newspaper
Licenses & Certifications
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2023 Hearst Gives Back Service Award
Hearst Communications
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Creating Together Certification
Creativity Development Resource Center
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System Administrator
AVID Inews
Issued
Volunteer Experience
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Guest Lecturer
University of California, Berkeley
- Present 7 years 5 months
Education
Create and share lectures, seminars, and panels with students at the UC Berkeley Graduate School of Journalism to guide careers, offer best practices for salary negotiations, networking, and interviewing. Prepare students for Dow Jones News Fund Internship testing. Share best practices in journalism through industry panels of local editorial leaders.
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Board of Directors
Radio Television Digital News Association (RTDNA)
- 9 years
Speaker at annual Excellence in Journalism Conference.
Edward R. Murrow Award judge.
Board of Directors for California, Nevada, Hawaii, and Guam.
Board of Trustees for Radio Television Digital News Foundation. -
Advisor
McCandlish Phillips Journalism Institute at The Kings College, New York City
- Present 3 years 9 months
Education
The McCandlish Phillips Journalism Institute was formed in 2014 at The King’s College in New York City with the mission to train students for careers in media. The institute teaches journalism, supervises internships and fosters a community of ethical reporting and writing among top journalists.
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Board Member
Journalism & Communications Advisory Board, William Jessup University
- Present 6 years
Education
Guide communications, journalism, broadcast, and marketing coursework for new degree program.
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Russian Media Consultant, strengthening the free press and informing the electorate
Various
- Present 8 years
Worked with Russian journalists in digital, TV, and print on truth and transparency, tapping the power of social media, and the future of digital.
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Advisor
Inside Science TV
- 1 year 5 months
Science and Technology
Consult with Inside Science TV on best practices for improving public awareness and understanding of Science, Technology, Engineering, and Mathematics subjects (S.T.E.M.)
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Session Leader
Journalism Association of Community Colleges
- 1 year
Presented sessions at annual journalism conference on writing and resume reels for reporters
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Board of Directors
Greater Richmond Interfaith Program
- Present 3 years 7 months
Social Services
Member of the board of directors overseeing the organization providing services to those experiencing homelessness, including managing the Souper Center, veterans housing, and family shelters.
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Communications Chair
Richmond Yacht Club
Arts and Culture
Chair of the Communications Committee to raise awareness of the Richmond Yacht Club, the RYC Foundation, club activities encouraging participation and opportunity in sailing and maritime activities, and community engagement and volunteering
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Courses
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Best Practices in Journalism Workshop: Fostering Innovative Campaign Coverage
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Bolden Communication Professional Development
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Ceros Design: SEO & Writing for experiential content marketing
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Graeme Newell Tease Writing Seminar
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Kiplinger Management Training
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MATTER: Design Thinking Mindset and Methodology Workshop
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Search Engine Optimization Training, Perfect Market
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Social Media Optimization with Social News Desk
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Honors & Awards
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Hearst Gives Back Service Award Winner
Hearst
Giving back to the communities where we live and work is a cornerstone of #HearstLife, and the Hearst Gives Back Service Awards recognize colleagues who are making an impact through service. More than 550 nominations were received from colleagues across the globe. From aiding in relief efforts to offering professional skills and raising funds for important causes, Hearst colleagues in every division are embodying one of Hearst’s overarching beliefs — that social good connects us.
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Bob Priddy Award
RTDNA
Bob Priddy, one of RTDNA’s most distinguished board members over 27 years of service stepped down in 2010. At RTDNA@NAB 2010, Priddy was honored with the newly introduced Bob Priddy award, which is now presented annually to board members who exemplify Priddy’s distinguished and consistent service to RTDNA.
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Edward R. Murrow Award
Radio Television Digital News Association
The awards recognize the best electronic journalism produced by radio, television and online news organizations Category: Region 2, Large Market Television Website.
Murrow judges cited how our stories go deeper and add specific and fascinating details that make a story more impactful, and that's exactly our goal. The digital team finds angles that localize a story and get to the heart of why and how events impact our community. -
SAILING CAREER
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Just for fun, I'm listing my sailing resume here. LinkedIn doesn't have a good spot for extracurriculars, so I'm just adding to this one entry.
3rd place ORR-B California Offshore Race Week series, Wildcard, Watch Captain
2nd overall J24 Fleet 17 season on Flight
2nd 2023 Jazz Cup | Fleet, 1st Place J24 | "Flight" (Trimmer)
2nd 2023 Encinal Regatta | PHRF 1 | Wildcard (Pit / Crew Boss)
1st 2022 Jazz Cup | J24 Division | "Flight" (Trimmer)
2022 Pac Cup | 2100-mile race from…Just for fun, I'm listing my sailing resume here. LinkedIn doesn't have a good spot for extracurriculars, so I'm just adding to this one entry.
3rd place ORR-B California Offshore Race Week series, Wildcard, Watch Captain
2nd overall J24 Fleet 17 season on Flight
2nd 2023 Jazz Cup | Fleet, 1st Place J24 | "Flight" (Trimmer)
2nd 2023 Encinal Regatta | PHRF 1 | Wildcard (Pit / Crew Boss)
1st 2022 Jazz Cup | J24 Division | "Flight" (Trimmer)
2022 Pac Cup | 2100-mile race from SF to Kaneohe, Hawaii as crew on Santa Cruz 37 "Wildcard," 14th overall finisher.
2nd Place Bluewater Bash 150 | May 2022 | PHRF 1 | Santa Cruz 37 'Wildcard' | Crew
2nd Place 2022 Three Bridge Fiasco Doublehanded Race | J24 | "Tenacious Cuttlefish" | Bow/Mast/Trim/Tactics
1st Place OYRA 2020-2021 Season | Division A OYRA | Santa Cruz 37 'Wildcard' | Pit
Offshore Yacht Racing Association
The debut Team Wildcard raced a Santa Cruz 37 to a first place finish in the elite Division A offshore series in Northern California. While we all sail together separately, this was our first time coming together as crew on the SC37. I crewed as pit for most races, handling halyards, sail changes, mainsail shape (outhaul, vang, etc.) and general duties.
3rd Place Spinnaker Cup | May 2021 | PHRF-E | Santa Cruz 37 Wildcard | Pit
Languages
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Spanish
Limited working proficiency
Organizations
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Neurodiversity Hiring Committee
Member
- PresentSupport hiring and career path enhancements for neurodiverse employees
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Hearst Newspapers Accessibility & Disability Awareness Employee Resource Group
Executive Sponsor
- PresentCo-Lead of employee group with a mission to, "Raise awareness and understanding of disabilities and accessibility in our workplace to foster an inclusive culture where employees can thrive and build products for all."
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RTDNA & RTDNF
Board of Directors & Board of Trustees, CA, NV, HI, Guam
- PresentRTDNA is the world's largest professional organization exclusively serving the electronic news profession, consisting of more than 3,000 news directors, news associates, educators and students. Founded as a grassroots organization in 1946, the association is dedicated to setting standards for newsgathering and reporting. Although news techniques and technologies are constantly changing, RTDNA's commitment to encouraging excellence in the electronic journalism industry remains the same. RTDNA…
RTDNA is the world's largest professional organization exclusively serving the electronic news profession, consisting of more than 3,000 news directors, news associates, educators and students. Founded as a grassroots organization in 1946, the association is dedicated to setting standards for newsgathering and reporting. Although news techniques and technologies are constantly changing, RTDNA's commitment to encouraging excellence in the electronic journalism industry remains the same. RTDNA represents electronic journalists in radio, television and all digital media, as well as journalism educators and students. Our members are news directors, producers, reporters, anchors, general managers, professors, students, industry suppliers, operations managers and digital content managers. RTDNA members benefit from publications, training, advocacy and many opportunities to network with colleagues. Joining RTDNA says you're concerned about First Amendment issues, Freedom of Information issues, ethics in reporting, improving coverage, implementing technology and all news industry issues. Our members help shape the future of our profession and we protect their interests by advocating on their behalf and lobbying in their interest.
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The Carole Kneeland Project for Responsible Journalism
Kneeland Fellow
- PresentTraining newsroom managers on social media ethics, coaching and messaging techniques, work-life balance, best practices in television and new media, crisis coverage, staff development, human resources, and leadership development
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UC Berkeley Graduate School of Journalism
Guest Lecturer
Produce seminars for graduate students focusing on journalism careers
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Join now to viewMore activity by Brandon
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BTU (Brkthru U) Brkthru - Graduation Day!!! Brtkthru Core Values -Positive Attitude -Contribution -Communication -Caring -Trust “The…
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Pro tip: if you don’t have Adobe Illustrator and don’t like using online things like Gimp because they’re too slow — most image processing can be…
Pro tip: if you don’t have Adobe Illustrator and don’t like using online things like Gimp because they’re too slow — most image processing can be…
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I have some mad skills. Selfie talking is not one of them. I had a prime chance to get a shot with President Biden and blew it. Luckily Sam…
I have some mad skills. Selfie talking is not one of them. I had a prime chance to get a shot with President Biden and blew it. Luckily Sam…
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At least we will be clean! Thank you Ethan Alter - truly appreciate your interest and your take!
At least we will be clean! Thank you Ethan Alter - truly appreciate your interest and your take!
Liked by Brandon Mercer
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Don't throw away that overripe or blemished fruit! In my latest segment for #NBC, we show you how to turn that fruit into jams, compotes, and…
Don't throw away that overripe or blemished fruit! In my latest segment for #NBC, we show you how to turn that fruit into jams, compotes, and…
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Huge congrats to our Hearst compatriots at the San Francisco Chronicle and San Antonio Express-News for three wins in the Online News Association…
Huge congrats to our Hearst compatriots at the San Francisco Chronicle and San Antonio Express-News for three wins in the Online News Association…
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Here's a good look at what we are up to at CBS News and Stations and KPIX | CBS San Francisco/Bay Area. Thank you Digiday for the writeup! If you…
Here's a good look at what we are up to at CBS News and Stations and KPIX | CBS San Francisco/Bay Area. Thank you Digiday for the writeup! If you…
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So honored to be at the White House today with so many smart people in the creator economy. We've arrived people!
So honored to be at the White House today with so many smart people in the creator economy. We've arrived people!
Liked by Brandon Mercer
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🍷📈 Want to thrive in the evolving wine market? Learn how wine brands can adapt to changing consumer trends and economic shifts. From digital…
🍷📈 Want to thrive in the evolving wine market? Learn how wine brands can adapt to changing consumer trends and economic shifts. From digital…
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Job alert! I'm thrilled that we're expanding our audience team at Cityside! You can produce the most wonderful and important journalism but if people…
Job alert! I'm thrilled that we're expanding our audience team at Cityside! You can produce the most wonderful and important journalism but if people…
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This is a devastating loss, for a legendary broadcast powerhouse and for the region. Radio may be fading, but content production, podcasting, social…
This is a devastating loss, for a legendary broadcast powerhouse and for the region. Radio may be fading, but content production, podcasting, social…
Shared by Brandon Mercer
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📣 Attention Media Professionals! In light of recent workforce reductions in the media industry, Hearst Newspapers is proud to announce that we have…
📣 Attention Media Professionals! In light of recent workforce reductions in the media industry, Hearst Newspapers is proud to announce that we have…
Liked by Brandon Mercer
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Hearst has agreed to acquire QGenda, a leading provider of #healthcare #workforcemanagement solutions. Pending regulatory approval, QGenda will join…
Hearst has agreed to acquire QGenda, a leading provider of #healthcare #workforcemanagement solutions. Pending regulatory approval, QGenda will join…
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