Brandon Mercer

Brandon Mercer

San Francisco Bay Area
3K followers 500+ connections

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About

Brandon Mercer works at the intersection of content, audience, and advertisers, creating…

Articles by Brandon

Contributions

Activity

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Experience

  • Hearst Newspapers Graphic

    Hearst Newspapers

    New York | San Francisco

  • -

    Russia, San Francisco, Washington, Sacramento, Chicago

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  • -

    San Francisco Bay Area

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    San Francisco & Seattle

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    San Francisco Bay Area

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    KTXL FOX40 SACRAMENTO

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    KMAX / KOVR SACRAMENTO

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    SAN FRANCISCO

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    KPHO PHOENIX

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    KOLD CBS13 Tucson

Education

  • University of Southern California Graphic

    University of Southern California

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    Activities and Societies: Phi Beta Kappa Blue Key Golden Key Skull & Dagger Order of Troy Glen Ingles Award for Scholarship and Service

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    Activities and Societies: Editor-in-Chief, Explosion Newspaper

Licenses & Certifications

Volunteer Experience

  • University of California, Berkeley Graphic

    Guest Lecturer

    University of California, Berkeley

    - Present 7 years 5 months

    Education

    Create and share lectures, seminars, and panels with students at the UC Berkeley Graduate School of Journalism to guide careers, offer best practices for salary negotiations, networking, and interviewing. Prepare students for Dow Jones News Fund Internship testing. Share best practices in journalism through industry panels of local editorial leaders.

  • Radio Television Digital News Association (RTDNA) Graphic

    Board of Directors

    Radio Television Digital News Association (RTDNA)

    - 9 years

    Speaker at annual Excellence in Journalism Conference.
    Edward R. Murrow Award judge.
    Board of Directors for California, Nevada, Hawaii, and Guam.
    Board of Trustees for Radio Television Digital News Foundation.

  • Advisor

    McCandlish Phillips Journalism Institute at The Kings College, New York City

    - Present 3 years 9 months

    Education

    The McCandlish Phillips Journalism Institute was formed in 2014 at The King’s College in New York City with the mission to train students for careers in media. The institute teaches journalism, supervises internships and fosters a community of ethical reporting and writing among top journalists.

  • Board Member

    Journalism & Communications Advisory Board, William Jessup University

    - Present 6 years

    Education

    Guide communications, journalism, broadcast, and marketing coursework for new degree program.

  • Russian Media Consultant, strengthening the free press and informing the electorate

    Various

    - Present 8 years

    Worked with Russian journalists in digital, TV, and print on truth and transparency, tapping the power of social media, and the future of digital.

  • Advisor

    Inside Science TV

    - 1 year 5 months

    Science and Technology

    Consult with Inside Science TV on best practices for improving public awareness and understanding of Science, Technology, Engineering, and Mathematics subjects (S.T.E.M.)

  • Session Leader

    Journalism Association of Community Colleges

    - 1 year

    Presented sessions at annual journalism conference on writing and resume reels for reporters

  • Greater Richmond Interfaith Program Graphic

    Board of Directors

    Greater Richmond Interfaith Program

    - Present 3 years 7 months

    Social Services

    Member of the board of directors overseeing the organization providing services to those experiencing homelessness, including managing the Souper Center, veterans housing, and family shelters.

  • Richmond Yacht Club Graphic

    Communications Chair

    Richmond Yacht Club

    Arts and Culture

    Chair of the Communications Committee to raise awareness of the Richmond Yacht Club, the RYC Foundation, club activities encouraging participation and opportunity in sailing and maritime activities, and community engagement and volunteering

  • Sonoma State University Graphic

    Guest Lecturer

    Sonoma State University

    - 1 month

    Education

Courses

  • Best Practices in Journalism Workshop: Fostering Innovative Campaign Coverage

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  • Bolden Communication Professional Development

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  • Ceros Design: SEO & Writing for experiential content marketing

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  • Graeme Newell Tease Writing Seminar

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  • Kiplinger Management Training

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  • MATTER: Design Thinking Mindset and Methodology Workshop

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  • Search Engine Optimization Training, Perfect Market

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  • Social Media Optimization with Social News Desk

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Honors & Awards

  • Hearst Gives Back Service Award Winner

    Hearst

    Giving back to the communities where we live and work is a cornerstone of #HearstLife, and the Hearst Gives Back Service Awards recognize colleagues who are making an impact through service. More than 550 nominations were received from colleagues across the globe. From aiding in relief efforts to offering professional skills and raising funds for important causes, Hearst colleagues in every division are embodying one of Hearst’s overarching beliefs — that social good connects us.

  • Bob Priddy Award

    RTDNA

    Bob Priddy, one of RTDNA’s most distinguished board members over 27 years of service stepped down in 2010. At RTDNA@NAB 2010, Priddy was honored with the newly introduced Bob Priddy award, which is now presented annually to board members who exemplify Priddy’s distinguished and consistent service to RTDNA.

  • Edward R. Murrow Award

    Radio Television Digital News Association

    The awards recognize the best electronic journalism produced by radio, television and online news organizations Category: Region 2, Large Market Television Website.

    Murrow judges cited how our stories go deeper and add specific and fascinating details that make a story more impactful, and that's exactly our goal. The digital team finds angles that localize a story and get to the heart of why and how events impact our community.

  • SAILING CAREER

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    Just for fun, I'm listing my sailing resume here. LinkedIn doesn't have a good spot for extracurriculars, so I'm just adding to this one entry.
    3rd place ORR-B California Offshore Race Week series, Wildcard, Watch Captain
    2nd overall J24 Fleet 17 season on Flight
    2nd 2023 Jazz Cup | Fleet, 1st Place J24 | "Flight" (Trimmer)
    2nd 2023 Encinal Regatta | PHRF 1 | Wildcard (Pit / Crew Boss)
    1st 2022 Jazz Cup | J24 Division | "Flight" (Trimmer)
    2022 Pac Cup | 2100-mile race from…

    Just for fun, I'm listing my sailing resume here. LinkedIn doesn't have a good spot for extracurriculars, so I'm just adding to this one entry.
    3rd place ORR-B California Offshore Race Week series, Wildcard, Watch Captain
    2nd overall J24 Fleet 17 season on Flight
    2nd 2023 Jazz Cup | Fleet, 1st Place J24 | "Flight" (Trimmer)
    2nd 2023 Encinal Regatta | PHRF 1 | Wildcard (Pit / Crew Boss)
    1st 2022 Jazz Cup | J24 Division | "Flight" (Trimmer)
    2022 Pac Cup | 2100-mile race from SF to Kaneohe, Hawaii as crew on Santa Cruz 37 "Wildcard," 14th overall finisher.
    2nd Place Bluewater Bash 150 | May 2022 | PHRF 1 | Santa Cruz 37 'Wildcard' | Crew
    2nd Place 2022 Three Bridge Fiasco Doublehanded Race | J24 | "Tenacious Cuttlefish" | Bow/Mast/Trim/Tactics
    1st Place OYRA 2020-2021 Season | Division A OYRA | Santa Cruz 37 'Wildcard' | Pit
    Offshore Yacht Racing Association
    The debut Team Wildcard raced a Santa Cruz 37 to a first place finish in the elite Division A offshore series in Northern California. While we all sail together separately, this was our first time coming together as crew on the SC37. I crewed as pit for most races, handling halyards, sail changes, mainsail shape (outhaul, vang, etc.) and general duties.
    3rd Place Spinnaker Cup | May 2021 | PHRF-E | Santa Cruz 37 Wildcard | Pit

Languages

  • Spanish

    Limited working proficiency

Organizations

  • Neurodiversity Hiring Committee

    Member

    - Present

    Support hiring and career path enhancements for neurodiverse employees

  • Hearst Newspapers Accessibility & Disability Awareness Employee Resource Group

    Executive Sponsor

    - Present

    Co-Lead of employee group with a mission to, "Raise awareness and understanding of disabilities and accessibility in our workplace to foster an inclusive culture where employees can thrive and build products for all."

  • RTDNA & RTDNF

    Board of Directors & Board of Trustees, CA, NV, HI, Guam

    - Present

    RTDNA is the world's largest professional organization exclusively serving the electronic news profession, consisting of more than 3,000 news directors, news associates, educators and students. Founded as a grassroots organization in 1946, the association is dedicated to setting standards for newsgathering and reporting. Although news techniques and technologies are constantly changing, RTDNA's commitment to encouraging excellence in the electronic journalism industry remains the same. RTDNA…

    RTDNA is the world's largest professional organization exclusively serving the electronic news profession, consisting of more than 3,000 news directors, news associates, educators and students. Founded as a grassroots organization in 1946, the association is dedicated to setting standards for newsgathering and reporting. Although news techniques and technologies are constantly changing, RTDNA's commitment to encouraging excellence in the electronic journalism industry remains the same. RTDNA represents electronic journalists in radio, television and all digital media, as well as journalism educators and students. Our members are news directors, producers, reporters, anchors, general managers, professors, students, industry suppliers, operations managers and digital content managers. RTDNA members benefit from publications, training, advocacy and many opportunities to network with colleagues. Joining RTDNA says you're concerned about First Amendment issues, Freedom of Information issues, ethics in reporting, improving coverage, implementing technology and all news industry issues. Our members help shape the future of our profession and we protect their interests by advocating on their behalf and lobbying in their interest.

  • The Carole Kneeland Project for Responsible Journalism

    Kneeland Fellow

    - Present

    Training newsroom managers on social media ethics, coaching and messaging techniques, work-life balance, best practices in television and new media, crisis coverage, staff development, human resources, and leadership development

  • UC Berkeley Graduate School of Journalism

    Guest Lecturer

    Produce seminars for graduate students focusing on journalism careers

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