About
I've always had a passion for marketing and branding. In the 6th grade, I tried to create…
Articles by Maciej
-
How Google is Slowly Shaping us All into Great Internet Marketers
How Google is Slowly Shaping us All into Great Internet Marketers
By Maciej Fita
Contributions
-
How would you integrate AI technologies into your B2B marketing strategy to stay ahead of the curve?
There really is no right or wrong answer; you just have to start somewhere! AI is infiltrating every department, and eventually, everyone will use it somehow. I recommend starting in the digital marketing space since that is really where it's growing the fastest right now. AI is great, but remember, you still need a human in the driver's seat to manage it. The good news is that you need fewer humans than before. Content and SEO seem to be the big areas where AI is leveraged in digital marketing.
-
You're facing conflicting keyword strategies in your organization. How do you align them for SEM success?
I've seen this many times over the years. A keyword mapping document gets passed around to the whole team, and everyone has an opinion. This can be a huge bottleneck. Input should be taken, but at the end of the day, someone with SEM/SEO knowledge should make the final decision. Over time, as you track all conversions, you will see what's working and what isn't and make the proper keyword pivots. It's a journey with many adjustments and tweaks.
-
How can you conduct a seasonal SEO competitive analysis?
Here's what I have learned over the years. - Start early! Don't wait a month until the season starts. Get things going 6-8 months prior. For example, if you know you will need specific landing pages and assets for that particular season don't wait until the last minute. Design takes time. - Seasonal products: What are the hot products for this year? Hot trending products or services get more searches so make sure you have assets visible and ready in terms of lead generation or new acquisition.
Activity
-
Optimize your Google My Business profile with accurate NAP details to boost your local search rankings, which can drive 76% of mobile searches to…
Optimize your Google My Business profile with accurate NAP details to boost your local search rankings, which can drive 76% of mobile searches to…
Shared by Maciej Fita
-
Google Search Console (GSC) is as essential as Google Analytics (GA) because it offers unique insights into your website’s search visibility and…
Google Search Console (GSC) is as essential as Google Analytics (GA) because it offers unique insights into your website’s search visibility and…
Shared by Maciej Fita
-
I know we're all sick of hearing about SEO, but the truth is that visibility in search does happen when done right. Here's a barbershop in Denver…
I know we're all sick of hearing about SEO, but the truth is that visibility in search does happen when done right. Here's a barbershop in Denver…
Shared by Maciej Fita
Experience
-
-
-
-
-
-
-
Education
-
-
-
Publications
Recommendations received
2 people have recommended Maciej
Join now to viewMore activity by Maciej
-
No matter what, design will always be at the heart of 36. Lauren is our junior art director, and she plays a big part in shaping the creative magic…
No matter what, design will always be at the heart of 36. Lauren is our junior art director, and she plays a big part in shaping the creative magic…
Liked by Maciej Fita
-
Meta's integration with Google Analytics 4 has resulted in a 22% increase in attributed conversions. This boost is due to enhanced data analytics and…
Meta's integration with Google Analytics 4 has resulted in a 22% increase in attributed conversions. This boost is due to enhanced data analytics and…
Shared by Maciej Fita
-
Many businesses struggle with SEO due to poor keyword strategies, inadequate content, and technical issues. Understanding and addressing these…
Many businesses struggle with SEO due to poor keyword strategies, inadequate content, and technical issues. Understanding and addressing these…
Shared by Maciej Fita
-
This data-driven tool highlights popular sections, identifies underperforming CTAs, and analyzes scrolling behavior and cursor movements.
This data-driven tool highlights popular sections, identifies underperforming CTAs, and analyzes scrolling behavior and cursor movements.
Shared by Maciej Fita
-
Partnering with a specialist (or team of specialists) isn’t just a choice; it’s like finding the perfect co-pilot for your digital marketing rocket…
Partnering with a specialist (or team of specialists) isn’t just a choice; it’s like finding the perfect co-pilot for your digital marketing rocket…
Shared by Maciej Fita
-
Rashid and I were live with Brian Sullivan on CNBC Last Call last night. Here’s the clip: https://lnkd.in/dJUU2rRR
Rashid and I were live with Brian Sullivan on CNBC Last Call last night. Here’s the clip: https://lnkd.in/dJUU2rRR
Liked by Maciej Fita
-
Dopamine colors like red, orange, and yellow stimulate the brain’s reward system, triggering pleasure and motivation. These vibrant hues can…
Dopamine colors like red, orange, and yellow stimulate the brain’s reward system, triggering pleasure and motivation. These vibrant hues can…
Shared by Maciej Fita
-
Actively tracking reviews helps identify trends, inform strategic decisions, and enhance customer satisfaction. For a deeper understanding of…
Actively tracking reviews helps identify trends, inform strategic decisions, and enhance customer satisfaction. For a deeper understanding of…
Shared by Maciej Fita
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Maciej Fita
5 others named Maciej Fita are on LinkedIn
See others named Maciej Fita