About
Accomplished executive and recognized thought leader in brand marketing, content…
Articles by Michael
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Nielsen Views: Driving the OTT Marketplace with Connected TV Measurement
Nielsen Views: Driving the OTT Marketplace with Connected TV Measurement
By Michael Smith
Contributions
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How can you use brand messaging to establish your expertise?
Important to understand that value can mean different things to different people in your target audience. Some may value utility (the job to be done), others emotional satisfaction (enjoyment, pride, prestige). Find the value dimension where you have the most potential to differentiate.
Activity
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Am happy to announce the launch of DangerTV on Samsung TV Plus in Canada. DangerTV can be found on Samsung TV Plus/Canada on channel 1253 under the…
Am happy to announce the launch of DangerTV on Samsung TV Plus in Canada. DangerTV can be found on Samsung TV Plus/Canada on channel 1253 under the…
Liked by Michael Smith
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If you haven’t checked out American Dream food scene…now’s the time. The HMart food hall is so yum and fun.
If you haven’t checked out American Dream food scene…now’s the time. The HMart food hall is so yum and fun.
Liked by Michael Smith
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Our kids are older now but it feels like only a few moments ago that the start of school and the back-to-school-feeling rigor at work collided every…
Our kids are older now but it feels like only a few moments ago that the start of school and the back-to-school-feeling rigor at work collided every…
Liked by Michael Smith
Experience
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Education
Volunteer Experience
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Board member, head of audit committee
Food Bank For New York City
- 6 years 4 months
Poverty Alleviation
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Member
Black Executive CMO Alliance (BECA)
- Present 3 years 6 months
The mission of the Black Executive CMO Alliance (BECA) is to provide an intimate, trusted, safe space for Black marketing C-Suite executives to share, learn, elevate, and pay it forward in order to create opportunity, access, and equality for the current and next generation of Black marketing leaders.
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It’s nice to see such a lively book get its due!
It’s nice to see such a lively book get its due!
Liked by Michael Smith
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This is A WORD!!!! #Journalism #media #Democracy
This is A WORD!!!! #Journalism #media #Democracy
Liked by Michael Smith
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We Can’t Quit You When you (researchers) ask media users which of their current apps are un-cancel-able, must-haves that they CAN NOT live without -…
We Can’t Quit You When you (researchers) ask media users which of their current apps are un-cancel-able, must-haves that they CAN NOT live without -…
Liked by Michael Smith
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This is my ninth first day of school photo at the University of Richmond - Robins School of Business. The absolute best job, the best university…
This is my ninth first day of school photo at the University of Richmond - Robins School of Business. The absolute best job, the best university…
Liked by Michael Smith
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Big news in Billboard! https://lnkd.in/gY6MxB6F You can subscribe at www.spin.com/subscribe
Big news in Billboard! https://lnkd.in/gY6MxB6F You can subscribe at www.spin.com/subscribe
Liked by Michael Smith
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