Michael Farmer

Michael Farmer

Madison, Connecticut, United States
6K followers 500+ connections

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Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business

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Experience

  • Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business

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    United States

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Boston, Munich, Paris, London

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    Greater Boston Area

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    Lausanne Area, Switzerland

Education

Publications

  • Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

    LID

    Today’s Mad Men celebrate new clients and creative awards just like the Mad Men of yesteryear, with champagne, parties and laudatory speeches, but the resemblance and the fun stop there. Returning to their daily routines, ad agency people put on a brave face, struggle with increasing workloads and demanding clients, and feel like players on a losing team, unable to break out or at least pull even with their clients as respected, secure partners. The advertising business, which was once one of…

    Today’s Mad Men celebrate new clients and creative awards just like the Mad Men of yesteryear, with champagne, parties and laudatory speeches, but the resemblance and the fun stop there. Returning to their daily routines, ad agency people put on a brave face, struggle with increasing workloads and demanding clients, and feel like players on a losing team, unable to break out or at least pull even with their clients as respected, secure partners. The advertising business, which was once one of the most fulfilling and glamorous of industries has become a grim sweatshop for the people who do the work.
    What has happened over the past few decades to bring this about? How did remuneration, globalization, new ownership, shareholder value and digital and social media bring about a decline in the fortunes of today’s advertising agencies?
    Michael Farmer documents the dizzying heights of the original Mad Men days and the long, steady slide to today. He outlines the step-by-step process that led agencies into their current strategic trap, caught between fee-cutting clients and profit-hungry owners. He offers key insights into how senior agency executives can restore their agencies to health and deliver improved results to their clients, liberating them from the gloom of Madison Avenue’s manslaughter.
    Published September 15, 2015. Winner of Axiom Gold Business Book Award for best Marketing / Advertising book of 2016.

  • Michael Farmer Blog

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    Facts and opinions about the strategic challenges facing senior ad agency executives and Chief Marketing Officers.

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Languages

  • French

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  • English

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