About
What I do:
I transform businesses by building brands, developing teams, and…
Articles by Michael
Activity
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New: I wrote about how the arcane marketing topic of "brand safety" became a lightning rod for the culture wars and ripped apart the online media…
New: I wrote about how the arcane marketing topic of "brand safety" became a lightning rod for the culture wars and ripped apart the online media…
Liked by Michael Nevins
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My baby is becoming a toddler! Our new web music studio has a new name and a new website. I’m glad it’s attracting more and more attention, and I…
My baby is becoming a toddler! Our new web music studio has a new name and a new website. I’m glad it’s attracting more and more attention, and I…
Liked by Michael Nevins
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Your Morning Coffee Podcast episode #211 https://bio.to/UloQY6 Jay & Mike break down these important stories: • 2024 Top Streaming Stats • Vinyl…
Your Morning Coffee Podcast episode #211 https://bio.to/UloQY6 Jay & Mike break down these important stories: • 2024 Top Streaming Stats • Vinyl…
Liked by Michael Nevins
Experience
Publications
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From drum machines to AI: How musicians can lead the way for labels
Hypebot
I wrote this article to add a little context to the debate about AI and music, focusing on how musicians have often been tech-forward, embracing new tools to drive creativity forward.
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Publisher Revenue Diversification Is Critical For The Pandemic And Post-Cookie Era
AdExchanger
A byline I wrote for AdExchanger
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Buyers and Sellers Should Unite Around Shared Business Interest
Adweek AW360
The idea of the shared-business approach is to redistribute the value of those data points to buyers and sellers away from the platforms. It is high time that the opacity of the platforms be finally replaced by transparency for all. The walled gardens haven’t had to care about CPMs so much as long as they extract value in a transactional sense by keeping a tight grip on the data.
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Will New Compensation Models Improve Ad Quality?
Mediapost
It is the shift from the traditional percentage-of-paid media compensation system to an array of outcome-based models that could create the unintended benefit of helping to neutralize the menace of fraud.
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The Rise of Super Publishers Doesn’t Necessarily Mean Armageddon
AdWeek
My byline in AdWeek about the rise of Super Publishers (like AT&T/AppNexus/Xandr andVerizon/Oath) and how they are more of a threat to marketshare enjoyed by independent publishers than the largest walled gardens.
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Can semantic targeting impose order on a nervous GDPR marketplace?
The Drum
An opinion piece on how context matters more than ever especially with the rise of semantic targeting and the specter of GDPR.
Other authors -
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What Is The Future Of A Universal Ad ID?
AdExchanger
Another opinion piece for AdExchanger about the Ad ID Consortium, other cooperative initiatives and for-profit ID providers. Can the industry figure this out with a single solution? I share my thoughts here.
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Unified Auction: Can Publishers Be In Control Without It?
Mediapost
A piece I wrote for Mediapost about the necessity of unified auction in the publisher atech stack.
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The Comeback Of Context
AdExchanger
I wrote this article for AdExchanger sharing my thoughts on the importance of context, and how publishers should work toward leveraging their content and audience assets
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Closing the Door on ‘Open’: Getting Back to Private Transactions
ExchangeWire
Byline?Sponsored piece we developed with ExchangeWire about shift from open ETB to programmatic direct.
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Treat the underlying causes, not the symptoms of marketplace inefficiency
The Drum
I recently wrote an opinion piece for The Drum that was inspired by the Chrome Browser ad filter roll out. While I've long been an advocate of better ads and better users experience, I'm skeptical of allowing Google too much power in publishers' decision making.
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Publishers' Path Leads To Private Garden
Mediapost
Short opinion piece about publishers building their own "private gardens" to reduce dependence upon the platforms/walled gardens.
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Editeurs, reprenez le contrôle de vos 1st Party Data en cultivant votre private garden! (Editors, take control of your 1st Party Data by growing your private garden!)
JDN -Journal Du Net
Opinion piece about publishers building their own "private gardens" to reduce dependence upon the platforms/walled gardens.
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QU'EST-CE QUI ATTEND LA PUB DIGITALE EN 2018? (Rough translation: Predictions for Digital Publishers in 2018)
Stratégies.fr
French digital media trade Stretégies asked my opinion on themes that would affect digital publishers in 2018.
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Programmatic Advertising: A Modern Marketer's Definitive Guide (my contribution)
Martech Exec
I contributed to MarTech Exec's Programmatic Advertising: A Modern Marketer's Definitive Guide. The larger piece is here: https://martechexec.com/article/programmatic-advertising-modern-marketer.html
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It's Time to Put an End to Marketers' Bad Habits
Direct Marketing News
Not the author, but quoted in this DM News piece.
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Mobile advertising in the age of ad blockers
Mobile Marketer Daily, Mobile Commerce Daily, Luxury Daily
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Join now to viewMore activity by Michael
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2024 marks two significant milestones for Water & Music: 5 years of operation helping the music industry navigate emerging tech trends, and…
2024 marks two significant milestones for Water & Music: 5 years of operation helping the music industry navigate emerging tech trends, and…
Liked by Michael Nevins
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Your Morning Coffee Podcast Episode #209 https://bio.to/UloQY6 Jay & Mike break down these important stories: • How AI Is Creating A Wave Of…
Your Morning Coffee Podcast Episode #209 https://bio.to/UloQY6 Jay & Mike break down these important stories: • How AI Is Creating A Wave Of…
Liked by Michael Nevins
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Demure, mindful, cutesy, or none of the above – every music creator should be prepared to vote in the November elections. 🗳 Register to vote…
Demure, mindful, cutesy, or none of the above – every music creator should be prepared to vote in the November elections. 🗳 Register to vote…
Liked by Michael Nevins
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The big leadership changes at Atlantic Music Group have been the talk of the town. The topic comes up in most of my work conversations. Elliot…
The big leadership changes at Atlantic Music Group have been the talk of the town. The topic comes up in most of my work conversations. Elliot…
Liked by Michael Nevins
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