“Being managed by Michelle has been an eye opening and exciting period in my career, with her leadership and strategic prowess being instrumental in shaping our team's success. Michelle's enthusiasm for exploring and implementing new marketing technologies and AI tools was truly commendable. She demonstrated a motivational direction that encouraged our team to embrace a culture of "test and learn." Under her guidance, we not only adopted cutting-edge and innovative solutions but also utilized them to their fullest potential, enhancing our overall marketing performance. One of Michelle's standout qualities was her ability to repurpose and re-use marketing assets effectively. She has a keen eye for maximizing traction with our target audience and driving engagement. This not only showcased her creativity but also her understanding of the market dynamics and the importance of optimizing resources for optimal impact. Michelle's strategic acumen is truly masterful. She possesses the ability to astutely assess objectives, articulate challenges, and develop high-level strategies that aligned perfectly with our organizational goals. Her forward-thinking vision and drive created an environment of continuous learning and adaptability; ensuring that we were well-positioned to navigate the dynamic landscape of the marketing industry. As a mentor, Michelle was not only exciting and engaging but also genuinely invested in the professional growth of her team members at all levels. She sought opportunities to promote team members and generously shared her time and insights. Her collaborative approach to leadership was evident in her methodical, insight-driven execution of projects and campaigns. Michelle's commitment to delivering marketing expertise in a collaborative, results-oriented manner was an invaluable asset to our team. Her meticulous approach and driving force were instrumental in the successful completion of numerous projects under her leadership. I have no doubt that Michelle Trautman would be a tremendous asset to any company in any industry. Her multi-talented skill set, coupled with her passion for innovation and mentorship, makes her a standout professional in the field. I wholeheartedly recommend Michelle and am confident that she will continue to excel in her future endeavors.”
Michelle Trautman
Raleigh-Durham-Chapel Hill Area
1K followers
500+ connections
About
Strategic B2B marketing communications professional who excels at collaborating…
Activity
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The #Olympics are almost here! Which country are you cheering for? Tell us in the comments👏🏽 We're tracking alongside the torch's journey from…
The #Olympics are almost here! Which country are you cheering for? Tell us in the comments👏🏽 We're tracking alongside the torch's journey from…
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Ice cream, once a luxury of European courts, is now enjoyed by people around the world. And we help make it the best🍦, and sustainably! Our latest…
Ice cream, once a luxury of European courts, is now enjoyed by people around the world. And we help make it the best🍦, and sustainably! Our latest…
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Environmental, Social and Governance reports emphasize the importance of all three sections to #sustainability. Our #CultureofBelonging relies…
Environmental, Social and Governance reports emphasize the importance of all three sections to #sustainability. Our #CultureofBelonging relies…
Liked by Michelle Trautman
Experience
Education
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West Virginia University
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Relevant Coursework:
Intro to IMC, Marketing Research and Analysis, Audience Insight, Brand Equity Management, Creative Strategy and Execution, Direct Marketing, Emerging Media and the Market, B2B Direct Marketing, Web Metrics and SEO, Global Brand Management -
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Activities and Societies: Phi Sigma Pi, Pi Nu Epsilon, PRSSA, Leader@SHIP, The Slate (university newspaper), Cumberland Yearbook, Shippensburg Partners (student-run PR firm), Activities Program Board (APB), Shippensburg University Fashion Archives, Marching Band, Wind Ensemble, Clarinet Choir
Cum Laude
Internship
Mothers Against Drunk Driving (MADD)
Relevant Coursework: Media Writing, Public Relations, Public Relations Writing, Case Studies in Public Relations, Communication Law, Intro to Photography, Digital Photography, Institutional Publications, Computer Design I, Desktop Design, Current Strategies in Broadcast Programming -
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Activities and Societies: National Honors Society, Student Council, Marching Band, District Band, Regional Band, Track
Licenses & Certifications
Volunteer Experience
Courses
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ATHENA Emerging Leaders
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Developing Next Generation Integrated Marketing Communications
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Executive Presentation Skills
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Integrity Coaching
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Leadership Compass
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Precision Q+A
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Progressive Improvement Tools
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Robert H. Fine Leadership Series
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Situational Leadership
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Projects
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Brand Reputation Campaign: Innovating Together
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Brand Launch: CoolTherm® Thermal Management Materials
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Honors & Awards
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Gold Merit Award: Content-Based Storytelling
Merit Awards
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Top Women in Communications
Ragan Communications and PR Daily
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Golden Key International Honour Society
West Virginia University
Recommendations received
4 people have recommended Michelle
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What if you could enjoy your favorite ice cream with less guilt? Thanks to these combined #APV tech solutions, you can: https://bit.ly/4682Iu6 With…
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There's such big performance from such a small package: https://bit.ly/3Kcuo6O Talk about efficiency. #Homogenizer #Dairy #FoodProcessing…
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Mixers help make seasoning blends on your local grocery shelves just right. Remember this flavorful story? https://bit.ly/4f5TxOG We make…
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#APV plate heat exchangers are tailored for optimizing water temperatures in #fishfarming. We offer a wide range of sizes to suit operations of all…
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What a week at the #NAMF conference! Exciting things happened: 💫 #Solutionmaker, Dr. Richard F. Cope concluded his term as Treasurer and Council…
What a week at the #NAMF conference! Exciting things happened: 💫 #Solutionmaker, Dr. Richard F. Cope concluded his term as Treasurer and Council…
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The #Olympics are almost here! Which country are you cheering for? Tell us in the comments🏆 We're tracking alongside the torch's journey from…
The #Olympics are almost here! Which country are you cheering for? Tell us in the comments🏆 We're tracking alongside the torch's journey from…
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