“Mike Rosen is one of the people I respect the most in the media industry. He not only is one of the smartest, most creative, but he is also one of the greatest guys around. Mike has never-ending energy. His commitment and passion to his work and his team is beyond incredible. I have worked on many tough projects over the years and Mike has always been there to lend a hand, give advice and help figure out solutions. No one can do what Mike does. He has such a unique blend of skills, it makes him one-of-a-kind in this business. I miss working with Mike and experiencing his gift for bringing out the best of people. People that have worked for/with Mike remain very loyal to him. He delivers results, innovation and never been done before marketing platforms. Mike is an ethical man of his word. When he says he is going to make something happen, he makes it happen. Besides being one of the most engaging people to work with, his pleasant disposition makes even the most stressful situations feel as though they can be worked through. I highly recommend working with Mike Rosen. He is a class act.”
Activity
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In case you missed it, Warren Buffett just updated his investment portfolio 😳 Here's how he invested his $280 billion: Apple, Bank of America…
In case you missed it, Warren Buffett just updated his investment portfolio 😳 Here's how he invested his $280 billion: Apple, Bank of America…
Liked by Mike Rosen
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Thanks so much to Daniel Loria at Box Office Pro for shining a spotlight on the marketing power of the big screen… https://lnkd.in/edzrCGME
Thanks so much to Daniel Loria at Box Office Pro for shining a spotlight on the marketing power of the big screen… https://lnkd.in/edzrCGME
Shared by Mike Rosen
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The man who is buying Neiman Marcus Group has made a fortune where others have stumbled—buying and selling department stores. I had a chance to talk…
The man who is buying Neiman Marcus Group has made a fortune where others have stumbled—buying and selling department stores. I had a chance to talk…
Liked by Mike Rosen
Experience
Education
Publications
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Podcast: Can Movie Theaters Still Reel in Advertisers?
ANA Champions of Growth Podcast
I am interviewed by ANA's Matthew Schwartz about all the data-driven advances in cinema advertising being led by NCM
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Long Commercials, The Flash-Matic And The Four Cs: Lessons For TV Marketers
AdExchanger
How remote controls, cobras and diamonds can help the industry protect the ad-supported TV ecosystem.
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"How the Upfront Can Become the Forefront"
Advertising Age
Suggestions for changes to the National TV Upfront marketplace.
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"The Upfront Still Goes By a 'Broadcast Year'? Really?"
Advertising Age
Critique of some of the current traditions of the TV Upfront marketplace.
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"Upfront, I Love You (Now Change)"
Advertising Age
Musings on the National TV "Upfront" Marketplace
Honors & Awards
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2014 Sales Hall of Fame
CableFAX
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Multicultural Advertising Sales Executive of the Year
Broadcasting & Cable/Multichannel News
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Media Buyer of the Year
Television Week
Recommendations received
1 person has recommended Mike
Join now to viewMore activity by Mike
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Read my scoop on the long-awaited tie-up between Saks and Neiman Marcus. Saks owner HBC is buying rival Neiman Marcus for $2.65 billion. Amazon will…
Read my scoop on the long-awaited tie-up between Saks and Neiman Marcus. Saks owner HBC is buying rival Neiman Marcus for $2.65 billion. Amazon will…
Liked by Mike Rosen
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The power of cinema to lift all boats... “The better [a movie] does at the theater, the more successful it has been on Disney+. Initially you’d…
The power of cinema to lift all boats... “The better [a movie] does at the theater, the more successful it has been on Disney+. Initially you’d…
Shared by Mike Rosen
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Oh what a night! It was incredible to be a part of the dream team that helped @Kellanova win its first Grand Prix…
Oh what a night! It was incredible to be a part of the dream team that helped @Kellanova win its first Grand Prix…
Liked by Mike Rosen
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This was fun! Thank you Brand Innovators and Influential for having me! GSTV #creators
This was fun! Thank you Brand Innovators and Influential for having me! GSTV #creators
Liked by Mike Rosen
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Had a great experience presenting the trace-based causation project at #Monitorama. There was a very supportive atmosphere at the conference, and I…
Had a great experience presenting the trace-based causation project at #Monitorama. There was a very supportive atmosphere at the conference, and I…
Liked by Mike Rosen
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Comscore, Inc. reports #InsideOut2 heading for the biggest domestic opening weekend (& first over$100M) of '24 grossing $62M for its total opening…
Comscore, Inc. reports #InsideOut2 heading for the biggest domestic opening weekend (& first over$100M) of '24 grossing $62M for its total opening…
Liked by Mike Rosen
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They say the key to winning in the evolving media landscape is to follow the consumer. Well, this summer, that’s easy. You know exactly where to…
They say the key to winning in the evolving media landscape is to follow the consumer. Well, this summer, that’s easy. You know exactly where to…
Shared by Mike Rosen
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The forecast: another red hot summer...at the movies. https://lnkd.in/e4fPxKAw
The forecast: another red hot summer...at the movies. https://lnkd.in/e4fPxKAw
Shared by Mike Rosen
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