Mike Moran

Mike Moran

Jersey City, New Jersey, United States
11K followers 500+ connections

About

Digital Marketing Consulting using Big Data and AI.

It’s no longer the age of…

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Experience

  • Mike Moran Group LLC Graphic

    Mike Moran Group LLC

    Piscataway. NJ

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    New York, NY

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    Piscataway, NJ

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    New York, NY

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    San Francisco Bay Area

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    Pensacola, Florida Area

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    Greater New York City Area

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    Greater New York City Area

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    Newark, NJ

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    Woodbridge, NJ

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    Wakefield, MA

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    New York, NY

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Education

Licenses & Certifications

Publications

  • Outside-In Marketing: Using Big Data to Guide your Content Marketing

    IBM Press

    Marketing has always been about me: my brand, my product, my company. But "inside-out" marketing no longer works: your customers won't tolerate it anymore. You need to transform your marketing to "outside-in." Every message you deliver must engage, fascinate, and motivate the right audiences, because you start and finish with what they already care about. Your marketing must provide value to customers--whether they buy today, next month, or far in the future. How do you know what messages will…

    Marketing has always been about me: my brand, my product, my company. But "inside-out" marketing no longer works: your customers won't tolerate it anymore. You need to transform your marketing to "outside-in." Every message you deliver must engage, fascinate, and motivate the right audiences, because you start and finish with what they already care about. Your marketing must provide value to customers--whether they buy today, next month, or far in the future. How do you know what messages will do that? How do you get those messages past tough new digital gatekeepers? You start here, with Outside-In Marketing.

    Two world-renowned digital marketing thought leaders will show how to integrate content marketing with Big Data to deliver exactly the right messages to exactly the right customers and influencers. IBM's James Mathewson and Converseon's Mike Moran reveal how to make the most of today's Big Data algorithms to shape your messages and get them past Google and Facebook. You'll find up-to-the-minute practices, techniques, recommendations, guidelines, and metrics for mining the language your customers already use, so you can engage them on their terms, with their words.

    Mathewson and Moran show how to:
    * Go beyond "guess and hope" to transform your marketing practices, campaigns, and channels with Big Data
    * Recognize how Google uses natural language processing, machine learning, and data analytics against you--and overcome the obstacles they create
    * Infuse search/social data into product development from its inception, so you can tightly align your offerings with customer needs
    * Measure campaign results more accurately and feed metrics right back into practices for iterative improvement
    * Discover exactly what content is working now, and what's failing
    * Uncover powerful new opportunities to develop discoverable, shareable content
    * Go beyond high-quality content: align all your marketing and communications practices to support outside-in marketing

    See publication
  • Search Engine Marketing, Inc.: Driving Search Traffic to your Company's Web Site - 3rd Edition

    IBM Press

    The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value

    For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience.

    This revamped Third Edition introduces a holistic approach that integrates organic and paid search,…

    The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value

    For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience.

    This revamped Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it.

    Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have.

    You’ll learn how search works today, and how to segment searchers based on behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program.

    Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly.

    NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES
    SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field

    mikemoran.com
    whunt.com
    SEMincBook.com

    Other authors
    See publication
  • Search Engine Marketing, Inc.: Driving Search Traffic to your Company's Web Site

    IBM Press

    Search Engine Marketing, Inc., is a no-nonsense book about developing and implementing a search marketing program in your business. Full of explanations of both the business and technical aspects of search marketing, a beginner can learn each step—but this book is also full of tips that even experienced search marketers may not know.

    More than just quick fixes, this book offers timeless strategies for implementing a search engine marketing program in your business—one that delivers…

    Search Engine Marketing, Inc., is a no-nonsense book about developing and implementing a search marketing program in your business. Full of explanations of both the business and technical aspects of search marketing, a beginner can learn each step—but this book is also full of tips that even experienced search marketers may not know.

    More than just quick fixes, this book offers timeless strategies for implementing a search engine marketing program in your business—one that delivers long-term results. Your search marketing program must focus on your website’s underlying goals (such as sales) rather than fixating on your rankings in search results.

    Other authors
    See publication
  • Do It Wrong Quickly: How the Web Changes the Old Marketing Rules

    IBM Press

    Do It Wrong Quickly might strike you as strange advice, but interviews with leading internet marketers reveal it as a common theme.

    Instead of killing yourself as you spend months obsessing over everything that could go wrong with your new campaign, it’s cheaper, faster, and more effective to just try something.

    Marketers have become careful over the years, because getting a TV commercial wrong is career death. Because it costs so much money, requires so much lead time, and is so…

    Do It Wrong Quickly might strike you as strange advice, but interviews with leading internet marketers reveal it as a common theme.

    Instead of killing yourself as you spend months obsessing over everything that could go wrong with your new campaign, it’s cheaper, faster, and more effective to just try something.

    Marketers have become careful over the years, because getting a TV commercial wrong is career death. Because it costs so much money, requires so much lead time, and is so hard to change, TV advertising is the pinnacle of the “do it right at all costs” approach.

    See publication

Patents

  • System and method for generating content rules for a website

    Issued US 9632758

    This invention provides a way of personalizing website content by generating rules than can be executed by a multifaceted search engine.

    Other inventors
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  • Referrer-based website personalization

    Issued US 8413042

    Personalization of content of a web site for a user based on a web site that a user arrives from is disclosed. For example, the content of the web site from which the user arrives (i.e., the originating page), as well as the content of the web page the user has arrived to (i.e., the target page), may be categorized as pertaining to particular subjects or topics. Any time a user comes from an originating page, the subject categories for the originating page and the target page may be compared to…

    Personalization of content of a web site for a user based on a web site that a user arrives from is disclosed. For example, the content of the web site from which the user arrives (i.e., the originating page), as well as the content of the web page the user has arrived to (i.e., the target page), may be categorized as pertaining to particular subjects or topics. Any time a user comes from an originating page, the subject categories for the originating page and the target page may be compared to determine if like categories exist between the pages. In the event that like categories are found, the target page may be personalized based on those categories.

    See patent
  • Identifying training documents for a content classifier

    Issued US 8352386

    Systems, methods and articles of manufacture are disclosed for identifying a training document for a content classifier. One or more thresholds may be defined for designating a document as a training document for a content classifier. A plurality of documents may be evaluated to compute a score for each respective document. The score may represent suitability of a document for training the content classifier with respect to a category. The score may be computed based on content of the plurality…

    Systems, methods and articles of manufacture are disclosed for identifying a training document for a content classifier. One or more thresholds may be defined for designating a document as a training document for a content classifier. A plurality of documents may be evaluated to compute a score for each respective document. The score may represent suitability of a document for training the content classifier with respect to a category. The score may be computed based on content of the plurality of documents, metadata of the plurality of documents, link structure of the plurality of documents, user feedback (e.g., user supplied document tags) received for the plurality of documents, and document metrics received for the plurality of documents. Based on the computed scores, a training document may be selected. The content classifier may be trained using the selected training document.

    See patent
  • Custom constraints for faceted exploration

    Issued US 8214345

    The Facet Navigator permits users to set custom constraints for searching databases by facet, displays facets representing fields in a database, and provides a manipulator for each facet. The manipulator may be a slider bar, or a drop-down menu, or some other interactive device known to persons skilled in the art. When a user sets constraints for a facet with the manipulator, the Facet Navigator searches the database based on the constraints and displays a list of items in the database that…

    The Facet Navigator permits users to set custom constraints for searching databases by facet, displays facets representing fields in a database, and provides a manipulator for each facet. The manipulator may be a slider bar, or a drop-down menu, or some other interactive device known to persons skilled in the art. When a user sets constraints for a facet with the manipulator, the Facet Navigator searches the database based on the constraints and displays a list of items in the database that satisfy the constraints. The Facet Navigator displays a preview of interim results whenever a cursor is moved over an active region of the manipulator, where the preview includes details of database items meeting a search criteria based on the location of the cursor on the manipulator.

    See patent
  • Detecting duplicate documents using classification

    Issued US 8180773

    Systems, methods and articles of manufacture are disclosed for detecting a duplicate document. A plurality of documents may be assigned to categories, each category corresponding to a collection of duplicates, or near duplicate documents. A new document may be received. The new document may be evaluated against each category to determine a similarity score between the new document and each category. The new document may be identified as a duplicate based on the similarity scores and thresholds…

    Systems, methods and articles of manufacture are disclosed for detecting a duplicate document. A plurality of documents may be assigned to categories, each category corresponding to a collection of duplicates, or near duplicate documents. A new document may be received. The new document may be evaluated against each category to determine a similarity score between the new document and each category. The new document may be identified as a duplicate based on the similarity scores and thresholds for each category. An action may then be performed on the duplicate based on duplication rules. The thresholds and duplication rules may be customized by a user.

    See patent
  • Generating search results based on user feedback

    Issued US 8150843

    Systems, methods and articles of manufacture are disclosed for generating search results based on user feedback. A request may be received to generate search results retrieved using a search string. The request may include user feedback for one or more selected documents of the search results. Improved search results may be generated based on the search results and the feedback for one or more selected documents of the search results. The improved search results may be output to a graphical…

    Systems, methods and articles of manufacture are disclosed for generating search results based on user feedback. A request may be received to generate search results retrieved using a search string. The request may include user feedback for one or more selected documents of the search results. Improved search results may be generated based on the search results and the feedback for one or more selected documents of the search results. The improved search results may be output to a graphical display device.

    See patent
  • Classification of electronic messages based on content

    Issued US 8140540

    Classifying electronic mail (e-mail) based on content and predefined categories. Content of a received e-mail may be analyzed to determine one of a plurality of predefined categories into which the e-mail is classified. A relevancy score may also be calculated to indicate the strength of correlation between the e-mail and the category. A user may be allowed to sort e-mails in an e-mail box based on the category names and/or relevancy scores.

    See patent
  • System and method for generating refinement categories for a set of search results

    Issued US 7523095

    A system for enhancing search results generated in response to a search query. The system comprises: a category identifier system that analyzes each search result and identifies at least one category from a hierarchy of categories for each search result, thereby providing a list of identified categories; a ranking system that ranks each category in the list of identified categories; and a selection system that selects a predetermined number of the highest ranking categories from the list of…

    A system for enhancing search results generated in response to a search query. The system comprises: a category identifier system that analyzes each search result and identifies at least one category from a hierarchy of categories for each search result, thereby providing a list of identified categories; a ranking system that ranks each category in the list of identified categories; and a selection system that selects a predetermined number of the highest ranking categories from the list of identified categories to generate the set of refinement categories, wherein the selection system eliminates categories from the set of refinement categories if the category has a parent in the set of refinement categories.

    See patent
  • Method and system for providing access for categorized information from online internet and intranet sources

    Issued US 6236991

    A system for collecting, categorizing and searching metadata about content provided on the internet and/or intranet for delivery in accordance with customized user profiles. The system collects internet information and categorizes same for provision at a customer's intranet server. The system is additionally adapted to either passively receive or actively collect and categorize internally-provided content for delivery with the externally gathered and categorized content and for matching to user…

    A system for collecting, categorizing and searching metadata about content provided on the internet and/or intranet for delivery in accordance with customized user profiles. The system collects internet information and categorizes same for provision at a customer's intranet server. The system is additionally adapted to either passively receive or actively collect and categorize internally-provided content for delivery with the externally gathered and categorized content and for matching to user profiles.

    See patent
  • Configurable briefing presentations of search results on a graphical interface

    Issued US 6014662

    A user interface is provided that performs much of the work in searching and organizing of search data. It defines search terms and sources ahead of time for subjects that have wide usage, or are suggested by the user. It then organizes collections of search documents pertaining to a selected subject into a book divided into sections according to topics about the subject. Each section of the book is represented by a tab on the book that can be used to select between the various topics in the…

    A user interface is provided that performs much of the work in searching and organizing of search data. It defines search terms and sources ahead of time for subjects that have wide usage, or are suggested by the user. It then organizes collections of search documents pertaining to a selected subject into a book divided into sections according to topics about the subject. Each section of the book is represented by a tab on the book that can be used to select between the various topics in the book. The books can be used to organize information from numerous sources about any number of subjects including companies, products, industries, geographies and people. Standard books can be personalized to fit the users need. For example, the content and organization of a book on a company can be changed depending on whether the user of the book owns the company's stock, competes with the company, or sells products to it. Preferably, the books are automatically updated with an update event occurs, and provide an indication on the screen that an event has occurred.

    See patent
  • Data processing method to provide a generalized link from a reference point in an on-line book to an arbitrary multimedia object which can be dynamically updated

    Issued US 5367621

    A generalized link is provided in a data processing system to enable referencing from a point within an organized hierarchy of an on-line softcopy text, to an arbitrary multimedia object. The multimedia object may be represented by data which is also contained within the softcopy book or alternately which may be separate from the book as a separate file or a separate data base. This enables an author at the time of writing the softcopy book, to specify specific multimedia hardware and software…

    A generalized link is provided in a data processing system to enable referencing from a point within an organized hierarchy of an on-line softcopy text, to an arbitrary multimedia object. The multimedia object may be represented by data which is also contained within the softcopy book or alternately which may be separate from the book as a separate file or a separate data base. This enables an author at the time of writing the softcopy book, to specify specific multimedia hardware and software support for the display of multimedia presentations accompanying the text in the book. Provision is made for the author to specify alternate forms of multimedia presentation, where a particular specified multimedia apparatus or supporting software is not present at a workstation. An improved method for dynamically updating a softcopy book to a new edition is also disclosed.

    See patent
  • Method for associating annotation with electronically published material

    Issued US 5146552

    The operating principle permits a reader of an electronically published document to create notes, bookmarks, or annotations and relate them to a particular location in the document. The record of such annotations or "place marks" can be stored within or separately from the published material. Annotations stored separately from the originally published document are associated by name with the document and can either be accessed by a particular individual reader and/or shared and exchanged…

    The operating principle permits a reader of an electronically published document to create notes, bookmarks, or annotations and relate them to a particular location in the document. The record of such annotations or "place marks" can be stored within or separately from the published material. Annotations stored separately from the originally published document are associated by name with the document and can either be accessed by a particular individual reader and/or shared and exchanged between individuals with access to the same (or copies of the) published electronic document for a variety of purposes. The attachment of annotations is a capability provided to the reader of an electronic document and does not require any specific preparation on the part of the writer or editor of an electronic document. The association of annotations with a particular context within the document exploits the fact that the writer in constructing an electronically published document has indicated the structure of the document by "marking up" the material and identifying major document elements such as chapters, sections, sub-sections, paragraphs, figures, etc. It also uses relative position within the "finest" identified document element to fix the precise position of some annotations that the reader wants to pinpoint to a particular line or word position.

    See patent

Honors & Awards

  • Distinguished Instructor Award

    UC Irvine Extension

Languages

  • English

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Organizations

  • Society for New Communications Research

    Senior Fellow

    - Present
  • SEMPO

    Member of Board of Directors

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