About
Global Partnerships and Operations executive with a track record of building…
Articles by Mike
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Why Baltimore is Necessary for the Transformation of AdTech
Why Baltimore is Necessary for the Transformation of AdTech
By Mike Petrella
Contributions
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How do you become a business development associate?
1) Communication skills - You must be able to cater a message to a variance of audiences. 2) Analysis / Math - BD is about modeling. You'll need to model deals to ensure there is mutual benefit. 3) Research / Self Education - Being able to identify and leverage resources and information that aren't front and center is key. No one tells you everything you need to know, it's up to you to find it. 4) Reading Comprehension - Do you like contracts? Do you understand Legalese? You must have the ability read and understand what you're reading.
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How do you become a business development associate?
Business Development is not an entry level position, as it requires an understanding of your overall business, partners strategies, market knowledge, contracts, amongst other areas. The two entry paths I recommend are either Sales or Operations. Sales provides the opportunity to engage with and understand partnership strategy, along with learning deal economics. Operations (analyst, etc..) provides the backing and justification of deals, coupled with a macro level understand of company economics, scenarios, etc..
Activity
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I’m happy to share that SWC has completed our very first accelerator program! 🥹 The prestigious Elite 10 Accelerator Program at the CCBC Center for…
I’m happy to share that SWC has completed our very first accelerator program! 🥹 The prestigious Elite 10 Accelerator Program at the CCBC Center for…
Liked by Mike Petrella
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“If my brand is going to stand ahead of others, I want to ensure that I’m talking to the individual, not to the masses.” Mike Petrella shares more…
“If my brand is going to stand ahead of others, I want to ensure that I’m talking to the individual, not to the masses.” Mike Petrella shares more…
Liked by Mike Petrella
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Few valuable lessons from this photo (first and foremost, I am getting old and out of shape...forgive the sweaty shirt but it was 95 and literally…
Few valuable lessons from this photo (first and foremost, I am getting old and out of shape...forgive the sweaty shirt but it was 95 and literally…
Liked by Mike Petrella
Experience
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Education
Licenses & Certifications
Publications
Organizations
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College of Business and Economics Advisory Board of Directors - Towson University
Board Member
-- Co-authored Master's curriculum for Interactive Marketing - Re-wrote Marketing 401 course to update content based on the programmatic ad space - Co-created mentor's program, where Board Members and alumni provided mentorship to CBE students - Submitted updated KPIs for CBE faculty
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Big day at the lemonade stand today…meet my entrepreneurial son, Grayson. He’s 11. 🍋 Gross Revenue today: $210 🥤 Cost of Goods Sold : $17 ⏰…
Big day at the lemonade stand today…meet my entrepreneurial son, Grayson. He’s 11. 🍋 Gross Revenue today: $210 🥤 Cost of Goods Sold : $17 ⏰…
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All I need in this life of sin, is me and my boyfriend
All I need in this life of sin, is me and my boyfriend
Liked by Mike Petrella
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I'm excited to share that I’ve joined Intelliguard as Chief Strategy Officer, a role that marks a major milestone in my career and aligns with my…
I'm excited to share that I’ve joined Intelliguard as Chief Strategy Officer, a role that marks a major milestone in my career and aligns with my…
Liked by Mike Petrella
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At the #BeetRetreat Berkshires, we looked at how travel media companies like United Airlines and Marriott International are becoming publishers.…
At the #BeetRetreat Berkshires, we looked at how travel media companies like United Airlines and Marriott International are becoming publishers.…
Liked by Mike Petrella
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What a Ride! We're going to Santa Monica for the #BeetRetreat November 13-15. Registration is open: https://lnkd.in/eCG-jVhV Thanks to our partners…
What a Ride! We're going to Santa Monica for the #BeetRetreat November 13-15. Registration is open: https://lnkd.in/eCG-jVhV Thanks to our partners…
Liked by Mike Petrella
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On National Intern Day, let's celebrate our Kyndryl Marketing "Magnificent Seven" summer interns. This talented group of rising professionals has…
On National Intern Day, let's celebrate our Kyndryl Marketing "Magnificent Seven" summer interns. This talented group of rising professionals has…
Liked by Mike Petrella
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Kinective Media℠ by United Airlines takes flight (see what we did there?) with personalized travel experiences, says Mike Petrella, managing director…
Kinective Media℠ by United Airlines takes flight (see what we did there?) with personalized travel experiences, says Mike Petrella, managing director…
Liked by Mike Petrella
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Our MD of Strategic Partnerships, Mike Petrella shares more via Beet.TV on the vision for personalization and opportunities for non-endemic brands to…
Our MD of Strategic Partnerships, Mike Petrella shares more via Beet.TV on the vision for personalization and opportunities for non-endemic brands to…
Liked by Mike Petrella
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Happy National Intern Day! 🎉 I'm thrilled to celebrate some of the best and brightest students who have joined United Airlines this summer. With…
Happy National Intern Day! 🎉 I'm thrilled to celebrate some of the best and brightest students who have joined United Airlines this summer. With…
Liked by Mike Petrella
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Beet Retreat Berkshires was a wonderful way to start the week. It is a forum where walls break down and our industry is more inclined to acknowledge…
Beet Retreat Berkshires was a wonderful way to start the week. It is a forum where walls break down and our industry is more inclined to acknowledge…
Liked by Mike Petrella
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Thank you Kinective Media℠ by United Airlines and TelevisaUnivision for joining us at the #BeetRetreat Berkshires. Happy to have (l-r) Richard Nunn…
Thank you Kinective Media℠ by United Airlines and TelevisaUnivision for joining us at the #BeetRetreat Berkshires. Happy to have (l-r) Richard Nunn…
Liked by Mike Petrella
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