“Mike is uniquely skilled at managing multiple lanes of work at once, balancing internal teams with external vendors to get it all done while avoiding collisions in the process. I was often amazed at the sheer number of initiatives he had on his plate across multiple areas - marketing, site management, Salesforce / HubSpot integrations, trade shows, analytics, internationalization / localization - like the tough stuff. Through it all, he delivered to move his company forward at a critical juncture on its path to success, and while not afraid to escalate with vendors along the way, he was always fair and solutions-focused while collaborating on the best path forward.”
About
Marketing Operations Manager with over 10 years’ experience.
I’m a digital marketing…
Contributions
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Which marketing performance dashboards provide real-time data visualization for monitoring website traffic?
Use tools to get real-time insight and alerts from both BACKEND and FRONTEND, as relying on one end can provide a false sense that all is OK. Backend tools may trigger something "down," but not a slow down or partial page outage. Front-end real-time analytics from Google Analytics, for example, can alert you to an uncharacteristic drop in page views that indicates users aren't moving through the site properly. But a front-end tool like GA doesn't know what's happening on the web server level, so a CDN or page caching (like Cloudfront) can deliver a great user experience (that's their job) while something's amiss.
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What are the most effective ways to improve supplier communication?
You and your supplier will both have times when you frustrate the other. You might be late with requirements and they may have a personnel crisis and deliver late. You need them to invoice next quarter, and they need a check rushed through. We are all human, and when we treat each other with respect and cut them slack or help them out, they are more likely to do the same -- and you both feel comfortable asking to shift a meeting so you can catch your daughter's waterpolo match. Relationships matter!
Activity
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I don’t really love the auto filter for post comments where whatever magic algorithm tells me what is “most relevant”. Sometimes it is, sometimes…
I don’t really love the auto filter for post comments where whatever magic algorithm tells me what is “most relevant”. Sometimes it is, sometimes…
Liked by Mike Wills
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Three years ago today, I left Corporate America after 30 years in semiconductors "to focus on health, my family, my hobbies and giving back to the…
Three years ago today, I left Corporate America after 30 years in semiconductors "to focus on health, my family, my hobbies and giving back to the…
Liked by Mike Wills
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We created a #HubSpot #data management engine & #report dashboard for Pro+level subscriptions that finds incomplete or bad data among your records…
We created a #HubSpot #data management engine & #report dashboard for Pro+level subscriptions that finds incomplete or bad data among your records…
Liked by Mike Wills
Experience
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Freelance
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Education
Licenses & Certifications
Courses
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Advertising
Mktg 340
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Creative Strategy
Mktg 442
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Dreamweaver Application Development
MW 407
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Internet Strategy Series: SEM, Branding, Analytics, Social Media,Web Applications for Business
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Marketing Management
BA 311
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Strategic Design and Development
MP 407
Recommendations received
8 people have recommended Mike
Join now to viewMore activity by Mike
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I am thrilled to share that I have been selected for a Luminary Fellowship sponsored by Clover! I am so excited to become part of the community of…
I am thrilled to share that I have been selected for a Luminary Fellowship sponsored by Clover! I am so excited to become part of the community of…
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Today, the Future of Privacy Forum is launching the Center for Artificial Intelligence. FPF contributes valuable research-backed AI and data…
Today, the Future of Privacy Forum is launching the Center for Artificial Intelligence. FPF contributes valuable research-backed AI and data…
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